{"id":186584,"date":"2020-09-27T11:26:00","date_gmt":"2020-09-27T11:26:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=186584"},"modified":"2020-09-27T11:26:00","modified_gmt":"2020-09-27T11:26:00","slug":"capitalistul-care-a-transformat-un-business-dintr-un-orasel-de-provincie-intr-un-retailer-international","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=186584","title":{"rendered":"Capitalistul care a transformat un business dintr-un or\u0103\u015fel de provincie \u00eentr-un retailer interna\u0163ional"},"content":{"rendered":"<p>\nPornind de la un mic business cu comenzi prin po\u015ft\u0103, deschis \u00eentr-un or\u0103\u015fel de provincie suedez, Johan Petter \u00c5hl\u00e9n a reu\u015fit s\u0103 se adapteze vremurilor actuale \u015fi s\u0103 construiasc\u0103 un lan\u0163 puternic de retail, pe care l-a transformat \u00eentr-unul dintre cele mai cunoscute branduri de profil din Suedia.<\/p>\n<p>\nJohan Petter \u00c5hl\u00e9n s-a n\u0103scut pe&nbsp;13 aprilie 1879 \u00een Suedia, \u00een familia fermierilor Marits Anders Andersson \u015fi\u200b Brittas Karin Christoffersdotter. La na\u015ftere, el s-a numit Johan Petter Andersson, \u00eens\u0103, pentru a nu fi confundat cu alte persoane, a ales s\u0103 \u00ee\u015fi schimbe numele dup\u0103 locul natal, \u00c5hl, \u00een \u00c5hl\u00e9n.&nbsp;<br \/>\n\u00cen 1899 antreprenorul a fondat compania de comenzi prin po\u015ft\u0103 \u00c5hl\u00e9n &#038; Holm \u00een ora\u015ful natal, av\u00e2ndu-l drept partener de business pe unchiul s\u0103u, Erik Holm. Primul catalog al companiei num\u0103ra 277 de produse iar primul articol v\u00e2ndut a fost un portret tip\u0103rit al familiei regale. Produsul a avut un mare succes, fiind v\u00e2ndut \u00een peste 100.000 de exemplare.\u00cen 1902, el a preluat integral ac\u0163iunile businessului iar patru ani mai t\u00e2rziu a lansat o alt\u0103 afacere, editura \u00c5hl\u00e9n &#038; \u00c5kerlunds, al\u0103turi de Erik \u00c5kerlund.<br \/>\n\u00c5hl\u00e9n a fost c\u0103s\u0103torit cu Elin Maria Charlotta Brolin, cu care a avut doi fii, G\u00f6sta Mauritz \u015fi Anders Ragnar, am\u00e2ndoi devenind managing directori ai companiei tat\u0103lui lor. \u00cen 1915, antreprenorul a decis s\u0103 mute afacerea \u00een Stockholm, \u00eentr-o cl\u0103dire cu \u015fapte etaje, de peste 100.000 de metri p\u0103tra\u0163i. Ast\u0103zi, sediul central al companiei se afl\u0103 \u00een continuare la aceea\u015fi adres\u0103.<br \/>\n\u00cen paralel cu lumea businessului, \u00c5hl\u00e9n s-a remarcat \u015fi \u00een cea a sportului. El a fost un pionier al curlingului suedez, primind medalia de argint la Olimpiada de iarn\u0103 din 1924, de trei ori campion al Suediei \u015fi vicepre\u015fedinte al Asocia\u0163iei Suedeze de Curling, \u00eentre 1935-1938.<br \/>\nAntreprenorul a murit in 1939 \u00een timp ce traversa oceanul Atlantic, c\u0103l\u0103torind dinspre New York spre \u0163ara natal\u0103.&nbsp;<br \/>\n\u00cen 1988, compania sa a fost preluat\u0103 de Axel Johnson AB, iar \u00een anii \u201990 s-a transformat \u00eentr-un lan\u0163 modern de retail cu reputa\u0163ie interna\u0163ional\u0103. Afacerea se axeaz\u0103 pe trei domenii de activitate: mod\u0103, frumuse\u0163e \u015fi articole pentru cas\u0103. Businessul este ast\u0103zi unul dintre cele mai puternice branduri din Suedia, cu circa 57 de unit\u0103\u0163i \u00een toat\u0103 \u0163ara. Potrivit informa\u0163iilor publicate pe site-ul oficial&nbsp;al companiei, afacerea cu 3.000 de angaja\u0163i&nbsp; \u00eenregistreaz\u0103, anual, o cifr\u0103 de afaceri de 4,8 miliarde de SEK (peste 46 de milioane de euro) \u015fi un num\u0103r de peste 80 de milioane de clien\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pornind de la un mic business cu comenzi prin po\u015ft\u0103, deschis \u00eentr-un or\u0103\u015fel de provincie suedez, Johan Petter \u00c5hl\u00e9n a reu\u015fit s\u0103 se adapteze vremurilor actuale \u015fi s\u0103 construiasc\u0103 un lan\u0163 puternic de retail, pe care l-a transformat \u00eentr-unul dintre cele mai cunoscute branduri de profil din Suedia. Johan Petter \u00c5hl\u00e9n s-a n\u0103scut pe&nbsp;13 aprilie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[12704,81,255,7386,235,8505,272,314,83,4669,15625,26214,16641,7518,13838,23100,399,86,13169,13230,241,4878],"class_list":["post-186584","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-adaptare","tag-afaceri","tag-antreprenori","tag-branduri","tag-business","tag-comenzi","tag-companie","tag-construire","tag-deschidere","tag-familie","tag-fermieri","tag-nastere","tag-postare","tag-preluare","tag-profil","tag-provincie","tag-retail","tag-reusita","tag-suedez","tag-suedia","tag-transformare","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186584"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186584\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}