{"id":186474,"date":"2020-09-21T09:23:59","date_gmt":"2020-09-21T09:23:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=186474"},"modified":"2020-09-21T09:23:59","modified_gmt":"2020-09-21T09:23:59","slug":"un-nou-unicorn-european-iese-in-lumina-reflectoarelor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=186474","title":{"rendered":"Un nou unicorn european iese \u00een lumina reflectoarelor"},"content":{"rendered":"<p>\nCa urmare a acesteia, firma suedez\u0103 de pl\u0103\u0163i online a ob\u0163inut&nbsp;650 de milioane de dolari. Runda a fost condus\u0103 de Silver Lake Partners \u015fi GIC \u2013 fondul suveran al statului Singapore.<br \/>\nCunoscut\u0103 pentru modelul \u201ecump\u0103r\u0103 acum, pl\u0103te\u015fte mai t\u00e2rziu\u201d, Klarna ofer\u0103 finan\u0163\u0103ri f\u0103r\u0103 dob\u00e2nd\u0103 pentru achizi\u0163iile cu am\u0103nuntul \u00eentr-o anumit\u0103 perioad\u0103 de timp. De asemenea, aplica\u0163ia pl\u0103te\u015fte comercian\u0163ii din momentul \u00een care un client a cump\u0103rat un produs prin intermediul platformei, \u00een timp ce utilizatorii sunt factura\u0163i printr-un num\u0103r stabilit de rate.<br \/>\nP\u00e2n\u0103 acum, firma \u00eenregistreaz\u0103 la nivel global 12 milioane de utilizatori lunar \u015fi 55.000 de desc\u0103rc\u0103ri zilnice \u2013 de trei ori mai mult fa\u0163\u0103 de cel mai apropiat competitor din ultimul an, spune compania.<br \/>\n\u00cen ceea ce prive\u015fte rivalii la nivel european, Klarna se confrunt\u0103 cu aplica\u0163ia bancar\u0103 Revolut \u015fi procesatorul de pl\u0103\u0163i Checkout.com. Compania are mai mult de 3.000 de angaja\u0163i, iar majoritatea lor lucreaz\u0103 \u00een sediul central din Stockholm.<br \/>\nAproximativ 40% din v\u00e2nz\u0103rile de comer\u0163 online sunt intermediate prin intermediul platformei Klarna.<br \/>\nFondatorii companiei sunt Sebastian Siemiatkowski, Niklas Adalberth \u015fi Victor Jacobsoon, care au participat \u00een 2005 la competi\u0163ia anual\u0103 de antreprenoriat lansat\u0103 de \u015ecoala de Economie din Stockholm cu proiectul prin care s\u0103 ofere consumatorilor \u015fi comercian\u0163ilor modalit\u0103\u0163i mai sigure \u015fi mai simple de a face cump\u0103r\u0103turi. Chiar dac\u0103 ideea lor nu a fost primit\u0103 cu entuziasm, au pus bazele Klarna la mijlocul anului 2005 \u015fi au \u00eenceput s\u0103 opereze \u00een Suedia, de unde s-au extins apoi \u015fi pe pie\u0163e europene, precum \u015fi \u00een Statele Unite.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klarna este oficial cel mai valoros fintech din Europa, cu o valoare estimat\u0103 la 10,6 miliarde de dolari \u00een urma celei mai recente runde de finan\u0163are.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[10403,7704,272,470,8887,438,472,473,161,304,450,93,24605,13230,19707,264,465],"class_list":["post-186474","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-aplicatie","tag-comercianti","tag-companie","tag-cumparare","tag-estimare","tag-europa","tag-finantare","tag-firma","tag-miliarde","tag-oficiali","tag-platforma","tag-plati","tag-stockholm","tag-suedia","tag-timp","tag-utilizatori","tag-valoare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186474"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186474\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}