{"id":186445,"date":"2020-09-19T15:00:58","date_gmt":"2020-09-19T15:00:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=186445"},"modified":"2020-09-19T15:00:58","modified_gmt":"2020-09-19T15:00:58","slug":"povestea-tanarului-care-si-a-propus-sa-reinventeze-lumanarea-si-sa-o-transforme-intr-un-produs-de-lux","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=186445","title":{"rendered":"Povestea t\u00e2n\u0103rului care \u015fi-a propus s\u0103 reinventeze lum\u00e2narea \u015fi s\u0103 o transforme \u00eentr-un produs de lux"},"content":{"rendered":"

\nO lum\u00e2nare parfumat\u0103 schimb\u0103 ambian\u0163a oric\u0103rei \u00eenc\u0103peri. Este dovedit \u2013 aproape \u2013 \u015ftiin\u0163ific. Cu acest g\u00e2nd \u00een minte a lansat Andrei Lupu\u015foar\u0103 afacerea Kandel\u2019s, un brand de astfel de lum\u00e2n\u0103ri de lux, produse \u00een Bucure\u015fti \u015fi destinate lumii \u00eentregi.<\/p>\n

\n\u201eIdeea de a \u00eencepe un business \u00een acest domeniu ne-a venit \u00een anul 2019 \u015fi atunci am \u00eenceput un research. Ulterior, am dedicat c\u00e2teva luni pentru testare. La ora actual\u0103, toat\u0103 materia prim\u0103 este adus\u0103 din Europa de Vest. Am lansat produsele la \u00eenceputul anului 2020, chiar \u00eenainte de pandemie\u201d, poveste\u015fte Andrei Lupu\u015foar\u0103.<\/p>\n

\n\u0162in\u00e2nd cont de natura businessului g\u00e2ndit de el, o surs\u0103 important\u0103 de inspira\u0163ie \u00een definitivarea designului \u015fi alegerea aromelor pentru fiecare lum\u00e2nare este viitoarea lui so\u0163ie. Andrei este absolvent al unui program de master \u00een Fonduri Europene la Academia de Studii Economice din Bucure\u015fti \u015fi a profesat o perioad\u0103 \u00een acest domeniu. A continuat cu un job \u00een industria HoReCa, apoi a decis c\u0103, totu\u015fi, antreprenoriatul este meseria care i s-ar potrivi mai bine.<\/p>\n

\n\u201eInvesti\u0163ia ini\u0163ial\u0103 a fost de aproximativ 4.000-5.000 de euro. Principala provocare pe care am avut-o, fiind la \u00eenceput de drum \u015fi av\u00e2nd un buget limitat, a fost s\u0103 prioritizez ac\u0163iunile esen\u0163iale, care s\u0103 m\u0103 ajute s\u0103 lansez produsele pe pia\u0163\u0103. O mare parte din investi\u0163ie a fost dedicat\u0103 test\u0103rii unui num\u0103r mare de variante de lum\u00e2n\u0103ri, produse, arome, p\u00e2n\u0103 s\u0103 ajungem la acelea care s\u0103 reprezinte cel mai bine viziunea noastr\u0103.\u201d<\/p>\n

\nLum\u00e2n\u0103rile parfumate din cear\u0103 de soia \u2013 elementul central al brandului Kandel\u2019s \u2013 au avantajul c\u0103 nu d\u0103uneaz\u0103 aerului respirabil din \u00eenc\u0103pere, deoarece au o ardere curat\u0103 \u015fi aduc un miros pl\u0103cut, \u00een compara\u0163ie cu alte tipuri de lum\u00e2n\u0103ri. \u00cen plus, ceara de soia cre\u015fte considerabil durata de via\u0163\u0103, spune Andrei Lupu\u015foar\u0103.
\nPre\u0163ul de pornire pentru o lum\u00e2nare parfumat\u0103 de acest tip este de 120 de lei (20-25 de euro), dar costurile variaz\u0103 \u00een func\u0163ie de produs, de colec\u0163ie, de cantitate sau design.<\/p>\n

\n\u201eNoi putem onora \u015fi comenzi pentru ocazii speciale, unde, \u00een func\u0163ie de solicit\u0103rile clientului, pre\u0163ul poate merge de la 10 euro \u2013 pentru produsele mini \u2013 p\u00e2n\u0103 la 200 de euro.\u201d<\/p>\n

\nClien\u0163ii sunt at\u00e2t persoane fizice, c\u00e2t \u015fi businessuri, Kandel\u2019s fiind conceput dup\u0103 un model de business care presupune v\u00e2nz\u0103rile at\u00e2t \u00een sistem B2B (business to business), c\u00e2t \u015fi \u00een sistem B2C (business to consumer). Astfel, unele lum\u00e2n\u0103ri sunt potrivite \u015fi pentru persoanele care vor s\u0103 ata\u015feze arome vacan\u0163elor \u00een care merg, \u015fi hotelurilor, de pild\u0103.
\n\u201eAvem deja discu\u0163ii cu c\u00e2teva lan\u0163uri hoteliere pentru parteneriate, \u00eens\u0103 ne lu\u0103m timp \u00een selectarea contractelor, pentru a ne asigura c\u0103 acoperim c\u00e2t mai bine nevoia clien\u0163ilor.\u201d<\/p>\n

\nLum\u00e2n\u0103rile Kandel\u2019s pot s\u0103 se integreze foarte bine \u015fi \u00een spauri, s\u0103li de yoga, s\u0103li de medita\u0163ie, biblioteci, flor\u0103rii, restaurante, cafenele, confiserii, adaug\u0103 antreprenorul.<\/p>\n

\nAnul 2020, a\u015fa dificil cum a fost p\u00e2n\u0103 acum, ar trebui s\u0103 aduc\u0103 brandului Kandel\u2019s o cifr\u0103 de afaceri de 15.000-17.000 de euro, cu o marj\u0103 de profit de 35%, potrivit estim\u0103rilor lui Andrei Lupu\u015foar\u0103, cu un singur angajat. Dac\u0103 lucrurile vor urma trendul a\u015fteptat, el se g\u00e2nde\u015fte s\u0103 continue investi\u0163iile \u00een produc\u0163ie, dar \u015fi s\u0103 creasc\u0103 num\u0103rul de angaja\u0163i.<\/p>\n

\n

\n\"\"<\/p>\n

\nMentaLife \u2013 clinic\u0103 de s\u0103n\u0103tate mintal\u0103 (Satu Mare)
\nFondatori: C\u0103t\u0103lin \u015fi Mihaela Cisma\u015f
\nInvesti\u0163ie ini\u0163ial\u0103: 350.000 de euro
\nCifr\u0103 de afaceri estimat\u0103 \u00een 2020: 100.000 de euro
\nPrezen\u0163\u0103: Satu Mare<\/p>\n

\n

\n\"\"<\/p>\n

\nWoodbe \u2013 atelier de obiecte din lemn (Piatra Neam\u0163)
\nFondatori: Renata D\u0103l\u0103l\u0103u \u015fi Daniel Chindea
\nInvesti\u0163ie ini\u0163ial\u0103: 3.000 de euro
\nCifr\u0103 de afaceri estimat\u0103 \u00een 2020: 25.000 de euro
\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nHorseEye \u2013 program de educa\u0163ie asistat\u0103 de cai (Bucure\u015fti)
\nFondatori: George \u015fi Corina Leca
\nCifr\u0103 de afaceri \u00een 2019: 100.000 de euro
\nPrezen\u0163\u0103: Bucure\u015fti, Cluj-Napoca, Oradea, Sibiu<\/p>\n

\n

\n\"\"<\/p>\n

\nAmis de la F\u00eate \u2013 food-truck cu br\u00e2nz\u0103 raclette \u015fi vinuri fran\u0163uze\u015fti (Bucure\u015fti)
\nFondatori: Oana Mo\u015fanu \u015fi Aurelien Marie
\nInvesti\u0163ie ini\u0163ial\u0103: 35.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 25.000 de euro
\nPrezen\u0163\u0103: la festivaluri \u015fi t\u00e2rguri<\/p>\n

\n

\n\"\"<\/p>\n

\nSorrisi \u2013 atelier care produce lum\u00e2n\u0103ri sculptate manual (Urla\u0163i, jud. Prahova)
\nFondatoare: Roxana Gordan
\nInvesti\u0163ie ini\u0163ial\u0103: 3.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 35.000 de lei (peste 7.000 de euro)
\nPrezen\u0163\u0103: online, pe site-ul propriu \u015fi pe eMag marketplace<\/p>\n

\n

\n\"\"<\/p>\n

\nDidi Craft \u2013 produc\u0163ie de c\u0103r\u0163i senzoriale pentru copii \u015fi juc\u0103rii educative (T\u00e2rgovi\u015fte)
\nFondatoare: Andra Tudor
\nInvesti\u0163ie ini\u0163ial\u0103: 40.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 60.000 de lei (aproape 13.000 de euro)
\nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nSkeptic Dog \u2013 studio de anima\u0163ie 2D
\nFondatori: Andra Beril\u0103 \u015fi Bogdan Crivoi
\nInvesti\u0163ie ini\u0163ial\u0103: 3.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 250.000 de lei (53.000 de euro)
\nPrezen\u0163\u0103: na\u0163ional\u0103 \u015fi interna\u0163ional\u0103<\/p>\n

\n

\n\"\"<\/p>\n

\nMousserie \u2013 atelier cu dulciuri \u015fi macarons (Bucure\u015fti)
\nFondatoare: Roxana T\u0103nase
\nInvesti\u0163ie ini\u0163ial\u0103: 102.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 70.000 de euro
\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nMilla Milla \u2013 brand de rochii (Bucure\u015fti)
\nFondatoare: Ludmila Corl\u0103\u0163eanu
\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nRubik School \u2013 \u015fcoal\u0103 cu model de \u00eenv\u0103\u0163are alternativ\u0103 (Bucure\u015fti)
\nFondatoare \u2013 Luiza Apostu
\nInvesti\u0163ie ini\u0163ial\u0103: 30.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 41.000 de euro
\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n","protected":false},"excerpt":{"rendered":"

O lum\u00e2nare parfumat\u0103 schimb\u0103 ambian\u0163a oric\u0103rei \u00eenc\u0103peri. Este dovedit \u2013 aproape \u2013 \u015ftiin\u0163ific. Cu acest g\u00e2nd \u00een minte a lansat Andrei Lupu\u015foar\u0103 afacerea Kandel\u2019s, un brand de astfel de lum\u00e2n\u0103ri de lux, produse \u00een Bucure\u015fti \u015fi destinate lumii \u00eentregi. \u201eIdeea de a \u00eencepe un business \u00een acest domeniu ne-a venit \u00een anul 2019 \u015fi atunci […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[10254,20351,81,16061,254,7179,306,235,388,4126,7942,342,246,32751,207,33133,438,7672,448,274,5616,47,4127,10286,14847,482,7383,7541,94,9939,9698,7287,8098,8864,97,8257],"class_list":["post-186445","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-absolventi","tag-academie","tag-afaceri","tag-alegere","tag-atelier","tag-brand","tag-bucuresti","tag-business","tag-cifra-de-afaceri","tag-clienti","tag-cont","tag-continuare","tag-crestere","tag-dedicatie","tag-design","tag-dovedire","tag-europa","tag-fonduri-europene","tag-functie","tag-incepere","tag-investitie","tag-lansare","tag-lux","tag-materii-prime","tag-pandemie","tag-pret","tag-prezentare","tag-produse","tag-program","tag-sali","tag-satu-mare","tag-sistem","tag-soia","tag-stiinta","tag-testare","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186445"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186445\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}