{"id":186349,"date":"2020-09-16T12:31:55","date_gmt":"2020-09-16T12:31:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=186349"},"modified":"2020-09-16T12:31:55","modified_gmt":"2020-09-16T12:31:55","slug":"ce-se-intampla-cu-magazinele-pepco-din-romania-lantul-gigant-face-o-miscare-surpriza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=186349","title":{"rendered":"Ce se \u00eent\u00e2mpl\u0103 cu magazinele Pepco din Rom\u00e2nia. Lan\u0163ul gigant face o mi\u015fcare surpriz\u0103"},"content":{"rendered":"<p>\n<em><strong>\u2666 Pe pia\u0163a local\u0103, Pepco a deschis primul magazin \u00een 2015 \u015fi a pariat pe o expansiune rapid\u0103, Rom\u00e2nia ajung\u00e2nd s\u0103 dep\u0103\u015feasc\u0103 rapid pie\u0163e mai vechi precum Cehia \u015fi Ungaria.<\/strong><\/em><\/p>\n<p>\nDiscounterul polonez Pepco a deschis de la \u00eenceputul anului circa 30 de magazine noi \u015fi se apropie de pragul de 300 de unit\u0103\u0163i. Compania are \u00een plan noi inaugur\u0103ri \u00een septembrie, cele mai noi deschideri urm\u00e2nd a avea loc la Bucure\u015fti, Ia\u015fi \u015fi Vlahi\u0163a \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 \u015fi la B\u0103icoi \u00een s\u0103pt\u0103m\u00e2na ce vine.&nbsp;<\/p>\n<p>\nSpre compara\u0163ie, grupul spaniol Inditex are sub toate cele opt m\u0103rci ale sale sub 150 de magazine, iar H&#038;M are circa 60. Cei trei \u2013 Inditex, Pepco \u015fi H&#038;M \u2013 sunt cei mai mari juc\u0103tori de pe pia\u0163a de mod\u0103 din Rom\u00e2nia. Fiecare are \u00eens\u0103 un model diferit de business \u015fi activeaz\u0103 pe unul sau mai multe segmente de pia\u0163\u0103.<\/p>\n<p>\nPepco spre exemplu are magazine mici, cu pre\u0163uri de discount ce \u00eencep la sub 10 lei. H&#038;M are magazine de sute sau chiar peste 1.000 mp cu pre\u0163uri medii, iar Zara pariaz\u0103 tot pe suprafe\u0163e mari, dar \u015fi pe pre\u0163uri peste medie. Pepco este astfel cel mai extins retailer \u015fi mai mult dec\u00e2t at\u00e2t continu\u0103 expansiunea, oficialii grupului anun\u0163\u00e2nd anterior c\u0103 e loc de 500 de unit\u0103\u0163i de mod\u0103 sub brand propriu p\u00e2n\u0103 \u00een 2024. An de an compania deschide \u00een Rom\u00e2nia \u00een medie 50 de magazine noi, av\u00e2nd planuri pentru afaceri de 1 mld. euro p\u00e2n\u0103 \u00een 2024. Discounterul a ob\u0163inut anul trecut afaceri de 1,35 mld. lei (peste 250 mil. euro), \u00een cre\u015ftere cu peste 30% comparativ cu 2018.<\/p>\n<p>\nAstfel, retailerul men\u0163ine ritmul de cre\u015ftere impus \u00eenc\u0103 de la intrarea pe pia\u0163\u0103. Pe pia\u0163a local\u0103, Pepco a venit \u00een 2014, dar primul magazin l-a deschis un an mai t\u00e2rziu. Discounteril a pariat pe o expansiune rapid\u0103, Rom\u00e2nia ajung\u00e2nd s\u0103 dep\u0103\u015feasc\u0103 rapid pie\u0163e mai vechi precum Cehia \u015fi Ungaria. \u00cen Cehia sunt ast\u0103zi aproape 220 de unit\u0103\u0163i, iar \u00een Ungaria 183. De altfel, Rom\u00e2nia este a doua cea mai dezvoltat\u0103 ca num\u0103r de magazine dup\u0103 pia\u0163a-mam\u0103. Aici \u00eens\u0103 retailerul a intrat \u00een 2004, pentru ca abia un deceniu mai t\u00e2rziu s\u0103 se extind\u0103 \u00een Rom\u00e2nia. \u00cen Polonia discounterul se apropie de 1.000 de magazine.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19546159\/2\/6-a-doua.jpg?height=370&#038;width=640\" style=\"width: 640px; height: 370px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2666 Pe pia\u0163a local\u0103, Pepco a deschis primul magazin \u00een 2015 \u015fi a pariat pe o expansiune rapid\u0103, Rom\u00e2nia ajung\u00e2nd s\u0103 dep\u0103\u015feasc\u0103 rapid pie\u0163e mai vechi precum Cehia \u015fi Ungaria. Discounterul polonez Pepco a deschis de la \u00eenceputul anului circa 30 de magazine noi \u015fi se apropie de pragul de 300 de unit\u0103\u0163i. Compania are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[83,387,43636,29],"class_list":["post-186349","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-deschidere","tag-magazine","tag-pepco","tag-polonia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186349"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186349\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}