\nCompaniile rom\u00e2ne\u015fti sunt automatizate \u00een propor\u0163ie de 20%, mult sub media european\u0103, iar un astfel de business poate economisi annual p\u00e2n\u0103 la 100.000 euro prin digitalizarea serviciilor de marketing \u015fi v\u00e2nz\u0103ri.<\/p>\n
\nIntegrarea solu\u0163iilor de tip CRM \u015fi de automatizare a v\u00e2nz\u0103rilor \u015fi activit\u0103\u0163ii de marketing presupun o investi\u0163ie ini\u0163ial\u0103 de 2.000 de euro \u015fi una lunar\u0103 sub 1.000 de euro. Prin automatizare, scade cu p\u00e2n\u0103 la 80% timpul alocat sarcinilor repetitive, iar personalul alocat acestora va putea desf\u0103\u015fura alte activit\u0103\u0163i, mai creative.<\/p>\n
\nPotrivit unei analize a B\u0103ncii Europene pentru Investi\u0163ii, Rom\u00e2nia ocup\u0103 un loc la coada clasamentului digitaliz\u0103rii, pe mai multe segmente de pia\u0163\u0103. Cea mai mare diferen\u0163\u0103 fa\u0163\u0103 de media european\u0103, dar \u015fi de cea american\u0103, se \u00eenregistreaz\u0103 pe segmentul produc\u0163iei, unde exist\u0103 o diferen\u0163\u0103 de aproximativ 20 de procente, ceea ce presupune o automatizare minimal\u0103. <\/p>\n
\n\u201eExist\u0103 percep\u0163ia gre\u015fit\u0103 c\u0103 automatizarea o s\u0103 amplifice valul de concedieri. Experien\u0163a \u00eens\u0103 ne-a ar\u0103tat c\u0103 lucrurile nu stau a\u015fa, ci dimpotriv\u0103. Transformarea digital\u0103 \u015fi automatizarea au poten\u0163ial real de a salva locuri de munc\u0103 \u00een aproape orice industrie. \u015etim cel pu\u0163in un caz concret din industria farmaceutic\u0103, \u00een care, datorit\u0103 noilor solu\u0163ii implementate, managementul a decis p\u0103strarea \u015fi recalificarea \u00eentregii echipe de v\u00e2nz\u0103ri, de la agen\u0163i de teren la operatori desk sales, totul gestionat integral de un ecosistem digital. Trei luni mai t\u00e2rziu s-a dovedit o mutare c\u00e2\u015ftig\u0103toare \u015fi 27 de joburi au fost salvate\u201d, declar\u0103 Adrian Alexandrescu, Senior Partner MediaPost Martech.<\/p>\n
\nCompania are \u00een portofoliu un program de automatizare pentru IMM=uri, denumit Quickstart, pentru ca licen\u0163ele pornesc de la 100 de euro. \u201dO implementare cu succes presupune aproximativ 1.000 euro lunar pentru licen\u0163e \u015fi servicii de implementare \u015fi \u00eentre\u0163inere, iar bugetul ideal este de 10.000 euro. Primele rezultate sunt vizibile dup\u0103 doar dou\u0103 s\u0103pt\u0103m\u00e2ni, dar o implementare complet\u0103 \u015fi complex\u0103 dureaz\u0103 circa \u015fase luni.\u201d.<\/p>\n
\nGrupul Mediapost a avut o cifr\u0103 de afaceri de peste 121 de milioane de lei \u00een 2019, cu o cre\u015ftere de 16 milioane fa\u0163\u0103 de 2018.<\/p>\n
\nMediaPost Martech este parte a grupului Mediapost ce include \u015fi compania Interactions precum \u015fi alte companii de comunicare \u015fi marketing direct \u015fi este activ\u0103 de peste 20 ani pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Companiile rom\u00e2ne\u015fti sunt automatizate \u00een propor\u0163ie de 20%, mult sub media european\u0103, iar un astfel de business poate economisi annual p\u00e2n\u0103 la 100.000 euro prin digitalizarea serviciilor de marketing \u015fi v\u00e2nz\u0103ri. Integrarea solu\u0163iilor de tip CRM \u015fi de automatizare a v\u00e2nz\u0103rilor \u015fi activit\u0103\u0163ii de marketing presupun o investi\u0163ie ini\u0163ial\u0103 de 2.000 de euro \u015fi una […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9018,7178,15,7212],"class_list":["post-186315","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-imm","tag-marketing","tag-servicii","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}