\nDave Gold s-a n\u0103scut pe 5 iunie 1932 \u00een Cleveland, Ohio, fiind al treilea copil al unui cuplu de imigran\u0163i ru\u015fi. \u00cen copil\u0103rie, el a muncit \u00een magazinul p\u0103rin\u0163ilor s\u0103i, \u00eenainte ca familia s\u0103 se mute \u00een Los Angeles, unde Gold a terminat liceul \u015fi s-a \u00eenscris \u015fi la colegiu. El a fost \u00eens\u0103 nevoit s\u0103 renun\u0163e la cursuri pentru a se ocupa de afacerea familiei, dup\u0103 ce tat\u0103l s\u0103u s-a \u00eemboln\u0103vit.<\/p>\n
\nOdat\u0103 cu preluarea companiei, antreprenorul a decis s\u0103 \u00eencerce un nou model de business, \u015fi anume, v\u00e2nzarea unui sortiment de sticle de vin la un pre\u0163 fix, de 99 de cen\u0163i. Ideea a avut succes instantaneu, a\u015fa c\u0103 Gold s-a g\u00e2ndit s\u0103 o extind\u0103 asupra \u00eentregii game de produse din magazin. Astfel, pe 13 august 1982 el a inaugurat, \u00een Los Angeles, primul magazin 99 Cents Only Stores. P\u00e2n\u0103 la apari\u0163ia acestuia, conceptul de \u201edolar store\u201d reprezenta un loc \u00een care puteai g\u0103si produse la pre\u0163uri derizorii dar expirate sau cu defecte. Antreprenorul i-a oferit \u00eens\u0103 un nou sens, intr\u00e2nd cu magazinele sale nu doar \u00een cartierele s\u0103race, ci \u015fi \u00een cele de lux.<\/p>\n
\nLan\u0163ul de retail a devenit un simbol al SUA dup\u0103 ce fotograful german Andreas Gursky a imortalizat rafturile unui magazin din Hollywood al companiei, iar imaginea a fost expus\u0103 \u00een cadrul Muzeului de Art\u0103 Modern\u0103 din New York \u015fi v\u00e2ndut\u0103 ulterior \u00een cazul unei licita\u0163ii pentru suma record de peste 3 milioane de dolari.<\/p>\n
\nCompania s-a extins rapid cu peste
\n350 de magazine \u015fi dou\u0103 centre de distribu\u0163ie \u00een patru state: California, Texas, Arizona \u015fi Nevada, devenind liderul discounterilor din vestul Statelor Unite.<\/p>\n
\n\u00cen ciuda faptului c\u0103 Gold a f\u0103cut parte din lista Forbes 400, \u00een care sunt inclu\u015fi cei mai boga\u0163i americani, el a ales s\u0103 duc\u0103 \u00eens\u0103 o via\u0163\u0103 normal\u0103, mult diferit\u0103 de cea a altor multimilionari. Timp de cinci decenii a locuit \u00een aceea\u015fi cas\u0103 de clas\u0103 mijlocie, al\u0103turi de so\u0163ia sa, Sherry, \u015fi mul\u0163i ani la r\u00e2nd a condus aceea\u015fi ma\u015fin\u0103, \u00eembr\u0103c\u00e2ndu-se totodat\u0103 \u00een haine modeste. Antreprenorul a murit pe 22 aprilie 2013, \u00een urma unui atac de cord.<\/p>\n
\n\u00cen 2017, ultimul an pentru care exist\u0103 date disponibile, compania a \u00eenregistrat o cifr\u0103 de afaceri de peste 2 miliarde de dolari, un profit de 53 de milioane \u015fi un num\u0103r de 17.000 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
C\u00e2teodat\u0103, pentru a avea succes \u00een business nu e nevoie s\u0103 reinventezi roata, ci este de ajuns s\u0103 aduci un suflu nou unui concept deja existent, pentru a-l readuce \u00een aten\u0163ia clien\u0163ilor. Asta a f\u0103cut Dave Gold, fondatorul discounterului 99 Cents Only Stores, devenit unul dintre simbolurile Statelor Unite.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[235,1179,14831,4126,272,9734,15278,26582,7281,4669,20197,8074,15578,8301,387,26214,26564,80,10841,20246,10210],"class_list":["post-186296","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-business","tag-california","tag-cleveland","tag-clienti","tag-companie","tag-concept","tag-copil","tag-cuplu","tag-extindere","tag-familie","tag-fondator","tag-imigranti","tag-los-angeles","tag-magazin","tag-magazine","tag-nastere","tag-nevoie","tag-refuz","tag-simboluri","tag-statelor-unite","tag-succes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186296"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186296\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}