{"id":186160,"date":"2020-09-09T11:57:23","date_gmt":"2020-09-09T11:57:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=186160"},"modified":"2020-09-09T11:57:23","modified_gmt":"2020-09-09T11:57:23","slug":"o-companie-specializata-pe-e-commerce-deschide-o-pepiniera-de-specialisti-in-marketing-ne-dorim-sa-imbinam-zona-de-performance-cu-zona-de-creatie-pentru-a-aduce-vanzari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=186160","title":{"rendered":"O companie specializat\u0103 pe e-commerce deschide o \u201epepinier\u0103&#8221; de speciali\u015fti \u00een marketing. \u201eNe dorim s\u0103 \u00eembin\u0103m zona de performance cu zona de crea\u0163ie pentru a aduce v\u00e2nz\u0103ri&#8221;"},"content":{"rendered":"<p>\nAgen\u0163ia de marketing online specializat\u0103 pe e-commerce MTH Digital&nbsp;\u00ee\u015fi m\u0103re\u015fte echipa pe fondul cre\u015fterii industriei de e-commerce \u00een timpul pandemiei \u015fi lanseaz\u0103 un program intern de formare a tinerilor care doresc s\u0103 \u00eenve\u0163e digital marketing pentru magazinele online.&nbsp;<\/p>\n<p>\nMTH Digital este un departament de marketing online externalizat specializat pe furnizarea de servicii de promovare online pentru magazine virtuale. 90% din portofoliul de clien\u0163i este reprezentat de acest tip de magazine \u015fi retaileri care v\u00e2nd online. Businessul a \u00eencheiat anul 2019 cu o cifr\u0103 de afaceri de aproximativ 350.000 de euro \u015fi estimeaz\u0103 o cifr\u0103 de afaceri de 500.000 de euro p\u00e2n\u0103 la finalul 2020. Anul acesta, cifra de afaceri a agen\u0163iei a crescut cu 40% \u00een timpul pandemiei \u015fi cea mai mare parte a venit din c\u00e2\u015ftigarea unor clien\u0163i care acum \u015fi-au deschis un business online sau care vindeau p\u00e2n\u0103 acum \u00een retailul tradi\u0163ional \u015fi au decis s\u0103 deschid\u0103 un canal virtual de v\u00e2nzare. Ca urmare, echipa a decis s\u0103 investeasc\u0103 \u00een formarea de noi speciali\u015fti \u00een digital marketing pentru e-commerce \u015fi lanseaz\u0103 \u00een aceast\u0103 toamn\u0103 MTH Digital Academy.<\/p>\n<p>\n\u201eDin ce am observat \u00een pia\u0163\u0103, exist\u0103 speciali\u015fti care \u015ftiu s\u0103 fac\u0103 performance marketing \u015fi al\u0163i speciali\u015fti care \u015ftiu s\u0103 fac\u0103 social media, con\u0163inut, s\u0103 contribuie la un concept vizual. Ce ne dorim noi este s\u0103 \u00eembin\u0103m zona de performance cu zona de crea\u0163ie pentru a aduce v\u00e2nz\u0103ri. Nu credem \u00een diviziunea rolurilor, \u00eencerc\u0103m s\u0103 form\u0103m speciali\u015fti comple\u0163i care s\u0103 \u00een\u0163eleag\u0103 e-commerce cap-coad\u0103. Am \u00eenv\u0103\u0163at din experien\u0163\u0103 c\u0103 este greu s\u0103 g\u0103se\u015fti astfel de speciali\u015fti deja forma\u0163i \u015fi este dificil \u015fi s\u0103 converte\u015fti oameni deja specializa\u0163i pe una dintre direc\u0163ii \u00een acest mix de care e-commerce-ul are nevoie. Ca urmare, am decis s\u0103 lans\u0103m MTH Digital Academy &#8211; un program intensiv de 2 s\u0103pt\u0103m\u00e2ni \u00een cadrul c\u0103rora participan\u0163ii vor beneficia \u00een mod gratuit de traininguri intensive de digital marketing \u015fi de experien\u0163\u0103 practic\u0103, vor avea de f\u0103cut proiecte bazate pe cazuri reale \u015fi, \u00een urma acestor 2 s\u0103pt\u0103m\u00e2ni, vor avea \u015fansa de a fi unul dintre noii no\u015ftri colegi. Evident, programul se va desf\u0103\u015fura online\u201d, spune Anca Toma, head of digital MTH Digital.<\/p>\n<p>\nBusinessul s-a lansat \u00een 2016 iar echipa num\u0103r\u0103 \u00een prezent 20 de speciali\u015fti \u00een digital marketing.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agen\u0163ia de marketing online specializat\u0103 pe e-commerce MTH Digital&nbsp;\u00ee\u015fi m\u0103re\u015fte echipa pe fondul cre\u015fterii industriei de e-commerce \u00een timpul pandemiei \u015fi lanseaz\u0103 un program intern de formare a tinerilor care doresc s\u0103 \u00eenve\u0163e digital marketing pentru magazinele online.&nbsp; MTH Digital este un departament de marketing online externalizat specializat pe furnizarea de servicii de promovare online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25087,7178,539],"class_list":["post-186160","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ecommerce","tag-marketing","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=186160"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/186160\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=186160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=186160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=186160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}