\nV\u00e2nz\u0103rile Lego au crescut cu 14% \u00een primele \u015fase luni ale anului, pentru c\u0103 familiile au petrecut mai mult timp juc\u00e2ndu-se \u00eempreun\u0103 acas\u0103, a declarat miercuri produc\u0103torul danez de juc\u0103rii, citat de Reuters.<\/p>\n
\nLego, afacere de familie, a revenit la cre\u015ftere din 2017. De atunci, compania a reu\u015fit s\u0103 dep\u0103\u015feasc\u0103 evolu\u0163ia general\u0103 de pe pia\u0163a juc\u0103riilor, o tendin\u0163\u0103 care a continuat \u015fi \u00een acest an. Lego concureaz\u0103 pentru cota de pia\u0163\u0103 cu Mattel \u015fi Hasbro.<\/p>\n
\n\u201eAm v\u0103zut o evolu\u0163ie pozitiv\u0103 \u00een timpul restric\u0163iilor, c\u00e2nd familiile au \u00eenceput s\u0103 se joace \u015fi s\u0103 construiasc\u0103 seturi Lego \u00eempreun\u0103\u201d, a spus \u015feful executivului Niels Christiansen \u00eentr-un interviu. \u201eAm v\u0103zut impulsul continu\u00e2nd \u00een a doua jum\u0103tate a anului, chiar \u015fi dup\u0103 ce oamenii au \u00eenceput s\u0103 se \u00eentoarc\u0103 la munc\u0103 \u015fi la \u015fcoal\u0103. Deci, rezultatul nu este doar o reflectare a celor dou\u0103 luni \u00een care toat\u0103 lumea st\u0103tea acas\u0103”, a spus Christiansen, care a preluat conducerea \u00een 2017.<\/p>\n
\nAnul trecut, Lego \u015fi-a sporit investi\u0163iile \u00een comer\u0163ul electronic \u015fi pe site, iar num\u0103rul de vizitatori s-a dublat, la 100 de milioane \u00een primele \u015fase luni ale anului.<\/p>\n
\n\u00cen timp ce v\u00e2nz\u0103rile au crescut cu 14% \u00een perioada respectiv\u0103, veniturile au crescut cu 7%, p\u00e2n\u0103 la 15,7 miliarde de coroane daneze (2,5 miliarde de dolari). Diferen\u0163a de venituri \u015fi v\u00e2nz\u0103rile consumatorilor s-a datorat v\u00e2nz\u0103torilor cu am\u0103nuntul, care se bazeaz\u0103 pe inventarul existent pentru a satisface cererea, \u00een condi\u0163iile \u00een care compania a fost nevoit\u0103 s\u0103 \u00eenchid\u0103 temporar produc\u0163ia \u00een Mexic \u015fi China.<\/p>\n
\nCompania a reu\u015fit s\u0103 compenseze \u00eenchiderea celor 616 magazine din \u00eentreaga lume prin cre\u015fterea v\u00e2nz\u0103rilor online. Aproape toate magazinele au fost redeschise acum, a spus Lego. Profitul opera\u0163ional a crescut cu 11%, la 3,9 miliarde de coroane, a spus Lego.<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nz\u0103rile Lego au crescut cu 14% \u00een primele \u015fase luni ale anului, pentru c\u0103 familiile au petrecut mai mult timp juc\u00e2ndu-se \u00eempreun\u0103 acas\u0103, a declarat miercuri produc\u0103torul danez de juc\u0103rii, citat de Reuters. Lego, afacere de familie, a revenit la cre\u015ftere din 2017. De atunci, compania a reu\u015fit s\u0103 dep\u0103\u015feasc\u0103 evolu\u0163ia general\u0103 de pe pia\u0163a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,14822,518,7212],"class_list":["post-185979","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-lego","tag-rezultate","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185979"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185979\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}