{"id":185962,"date":"2020-09-02T11:06:00","date_gmt":"2020-09-02T11:06:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=185962"},"modified":"2020-09-02T11:06:00","modified_gmt":"2020-09-02T11:06:00","slug":"povestea-tinerei-care-isi-traieste-visul-la-doar-26-de-ani-a-construit-o-afacere-plecand-de-la-dragostea-pentru-masina-de-cusut-a-familiei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=185962","title":{"rendered":"Povestea tinerei care \u00ee\u015fi tr\u0103ie\u015fte visul la doar 26 de ani. A construit o afacere plec\u00e2nd de la dragostea pentru ma\u015fina de cusut a familiei"},"content":{"rendered":"<p>\n\u00cen atelierul ei din Cluj-Napoca, \u015etefania scoate la iveal\u0103 zi de zi noi articole, de la cuiburi pentru bebelu\u015fi (baby nests), juc\u0103rii pentru denti\u0163ie, centre de activitate (baby gyms), p\u00e2n\u0103 la articole vestimentare.<\/p>\n<p>\n\u201eEu m\u0103 ocup de tot procesul, de la design p\u00e2n\u0103 la livrare, un proces format din mul\u0163i pa\u015fi, \u00eens\u0103 pe care \u00eemi face pl\u0103cere s\u0103-l parcurg, \u015ftiind c\u0103 produsul final va ajuta p\u0103rin\u0163ii de nou-n\u0103scu\u0163i \u015fi nu numai, \u00een perioada frumoas\u0103 \u015fi solicitant\u0103 care le st\u0103 \u00eenainte\u201d, poveste\u015fte \u015etefania Iancovici.<\/p>\n<p>\nA urmat cursurile Liceului de Arte Plastice Romulus Ladea din Cluj-Napoca, perioad\u0103 \u00een care s-a ata\u015fat de ma\u015fina de cusut care \u00ee\u015fi f\u0103cea veacul prin cas\u0103. A\u015fa c\u0103, dup\u0103 absolvire, a urmat alte cursuri \u2013 de formare antreprenorial\u0103, dar \u015fi de croitorie \u015fi calificare profesional\u0103.<\/p>\n<p>\n\u201ePentru a acumula experien\u0163\u0103, am lucrat o perioad\u0103 \u00eentr-o fabric\u0103 de confec\u0163ii textile \u015fi broderie. \u00cen 2017, \u00eempreun\u0103 cu so\u0163ul meu, am deschis o afacere de familie, un barbershop situat \u00een Cluj-Napoca, dup\u0103 care am prins curaj pentru a-mi realiza visul, \u015fi anume deschiderea unui atelier de croitorie.\u201d<\/p>\n<p>\nS-a speriat de birocra\u0163ia pe care o presupunea accesarea unor fonduri europene oferite pentru startupuri, a\u015fa c\u0103 a a\u015fteptat p\u00e2n\u0103 c\u00e2nd a putut porni micul atelier cu fonduri proprii. \u00cen aprilie 2020, la un an de la acel moment, a lansat brandul IAN Kids, iar la \u00eenceputul lunii iulie a devenit func\u0163ional \u015fi magazinul online.<\/p>\n<p>\n\u201e\u015etiam de la \u00eenceput c\u0103 voi merge pe materiale sustenabile \u015fi un mod etic \u015fi responsabil de realizare a articolelor, a\u015fadar \u015ftiam c\u0103 asta presupune un cost final pu\u0163in mai ridicat fa\u0163\u0103 de pre\u0163urile produc\u0103torilor din Rom\u00e2nia\u201d, spune \u015etefania Iancovici.<\/p>\n<p>\nAcum, odat\u0103 lansat brandul pentru copii, t\u00e2n\u0103ra vrea s\u0103 dezvolte \u015fi o linie de articole pentru adul\u0163i, sub numele IAN Wear. Viza\u0163i ar urma s\u0103 fie, astfel, p\u0103rin\u0163ii celor care poart\u0103 sau folosesc IAN Kids, dar nu numai. \u015ei chiar dac\u0103 acum contextul economic, puternic afectat de pandemie, \u00ee\u015fi face sim\u0163ite efectele mai ales \u00een r\u00e2ndul afacerilor mici, \u015etefania Iancovici are planuri de cre\u015ftere.<\/p>\n<p>\n\u201eEste adev\u0103rat c\u0103 se men\u0163ine o nesiguran\u0163\u0103 \u015fi o fric\u0103 \u00een r\u00e2ndul antreprenorilor \u015fi al clien\u0163ilor din cauza pandemiei, \u00eens\u0103 eu privesc cu optimism viitorul. Industria textil\u0103 este una dintre cele mai poluante din lume, iar consumerismul a ajuns la cote alarmante.\u201d<\/p>\n<p>\nPe site-ul Ian Kids, un baby nest, adic\u0103 un mic cuib \u00een care se pot r\u0103sf\u0103\u0163a cei mici, cost\u0103 370 de lei, o bavet\u0103 sau o c\u0103ciuli\u0163\u0103 cost\u0103 50 de lei, iar o p\u0103tur\u0103 este, \u00een func\u0163ie de model, \u00eentre 75 \u015fi 270 de lei.<\/p>\n<hr \/>\n<p>\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero.<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19514996\/12\/moon-resort.jpg?height=960&#038;width=640\" style=\"width: 640px; height: 960px;\" \/><\/p>\n<p>\nMoon Resort \u2013 case mobile pentru turi\u015fti (Bu\u015fteni)<br \/>\nFondator: Cristian Br\u00eenz\u0103<br \/>\nInvesti\u0163ie ini\u0163ial\u0103: 100.000 de euro<br \/>\nPrezen\u0163\u0103: Bu\u015fteni<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19514996\/11\/mezanin-market.jpg?height=&#038;width=640\" style=\"width: 640px;\" \/><\/p>\n<p>\nMezanin Market \u2013 t\u00e2rguri cu antreprenori rom\u00e2ni (Bucure\u015fti)<br \/>\nFondatoare: Silvia Floare\u015f<br \/>\nCifr\u0103 de afaceri \u00een 2019: 45.000 de euro<br \/>\nPrezen\u0163\u0103: Palatul Universul din Bucure\u015fti<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19514996\/2\/frez.jpg?height=&#038;width=640\" style=\"width: 640px;\" \/><\/p>\n<p>\nFrez \u2013 activit\u0103\u0163i de produc\u0163ie, b\u0103c\u0103nie, wine &#038; coffee bar (Pite\u015fti)<br \/>\nFondatori: Iulia Dinc\u0103 \u015fi Alexandru Gheorghe<br \/>\nInvesti\u0163ii: 500.000 de euro<br \/>\nCifr\u0103 de afaceri estimat\u0103 pentru 2020: 250.000 de euro<br \/>\nPrezen\u0163\u0103: Pite\u015fti<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19514996\/14\/oriel.jpg?height=960&#038;width=640\" style=\"width: 640px; height: 960px;\" \/><\/p>\n<p>\nOriel Beer \u2013 brand de bere artizanal\u0103 (Bucure\u015fti)<br \/>\nFondatori: Ioana Coca \u015fi Lauren\u0163iu M\u00e2ndril\u0103<br \/>\nInvesti\u0163ie ini\u0163ial\u0103: 55.000 de euro<br \/>\nCifr\u0103 de afaceri \u00een 2019: 200.000 de lei (circa 42.000 de euro)<br \/>\nPrezen\u0163\u0103: 37 de localuri din Bucure\u015fti \u015fi restul \u0163\u0103rii<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19514996\/9\/joy2wander.jpg?height=&#038;width=640\" style=\"width: 640px;\" \/><\/p>\n<p>\nJoy2Wander \u2013 serviciu de \u00eenchirieri autorulote (Bucure\u015fti)<br \/>\nFondatori: Manuela \u015fi R\u0103zvan P\u0103duraru<br \/>\nInvesti\u0163ie ini\u0163ial\u0103: 15.000 de euro<br \/>\nCifr\u0103 de afaceri \u00een 2019: 100.000 de euro<br \/>\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n<hr \/>\n<p>\nZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la Zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero. \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.&nbsp;Intra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O cheam\u0103 \u015etefania Iancovici. \u015ei-a \u201e\u00eemprumutat\u201d o particul\u0103 din nume brandului propriu, IAN Kids, \u015fi toate rezervele de entuziasm unei afaceri care graviteaz\u0103 \u00een jurul celor mici. \u015ei al celor mari, pentru c\u0103 unii f\u0103r\u0103 al\u0163ii nu pot exista. La numai 26 de ani, \u015etefania \u00ee\u015fi tr\u0103ie\u015fte visul care s-a \u00eenfiripat odat\u0103 cu momentul \u00eendr\u0103gostirii de ma\u015fina de cusut a familiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[332,81,13243,255,5634,254,18850,7179,306,235,388,9597,553,7283,5414,83,4669,183,274,47,7060,5836,14847,10162,19981,32937,7383,550,80,7586,34490],"class_list":["post-185962","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-activitate","tag-afaceri","tag-ajutor","tag-antreprenori","tag-arta","tag-atelier","tag-bebelusi","tag-brand","tag-bucuresti","tag-business","tag-cifra-de-afaceri","tag-cluj-napoca","tag-copii","tag-costuri","tag-cursuri","tag-deschidere","tag-familie","tag-imprumut","tag-incepere","tag-lansare","tag-masina","tag-nume","tag-pandemie","tag-parinti","tag-perioada","tag-presupunere","tag-prezentare","tag-proces","tag-refuz","tag-rezerve","tag-vis"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185962"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185962\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}