\nFlanco, al doilea cel mai mare juc\u0103tor de pe pia\u0163a de electro-IT, \u015fi Kaufland, liderul pie\u0163ei locale de comer\u0163 alimentar dup\u0103 cifra de afaceri, lanseaz\u0103 un nou concept \u00een re\u0163elele proprii odat\u0103 cu deschiderea \u00een T\u00e2rgu Jiu a primului magazin de tipul shop-in-shop, concept care presupune \u00eembinarea a dou\u0103 magazine \u00een acela\u015fi spa\u0163iu comercial, fiecare func\u0163ion\u00e2nd separat, ca unit\u0103\u0163i independente.<\/p>\n
\n,,Continu\u0103m s\u0103 inov\u0103m \u00een retail \u015fi s\u0103 lans\u0103m concepte noi, miz\u00e2nd foarte mult pe adaptabilitate \u015fi formate noi. Dup\u0103 primul magazin Kaufland deschis \u00eentr-un mall, magazine pop-up amenajate \u00een cort \u00een sta\u0163iuni turistice, serviciul na\u0163ional de livr\u0103ri la domiciliu, iat\u0103 c\u0103 extindem lista parteneriatelor, cu scopul de a fi mai aproape de clien\u0163i, \u015fi lans\u0103m \u00een premier\u0103 pentru Kaufland Rom\u00e2nia primul shop-in-shop, cu acces direct din suprafa\u0163a de v\u00e2nzare\u201d, spune Valer Hanca\u015f, Director Comunicare \u015fi Corporate Affairs, Kaufland Rom\u00e2nia.<\/p>\n
\nEl men\u0163ionaz\u0103 c\u0103 \u00een perioada urm\u0103toare acest concept va fi extins \u015fi \u00een alte spa\u0163ii Kaufland din Rom\u00e2nia.<\/p>\n
\nUnul dintre cele mai importante avantaje pe care le aduce un proiect de tipul shop-in-shop, mai ales \u00een contextul actual impus de pandemie, este reprezentat de posibilitatea de a \u00eembina dou\u0103 magazine \u2013 unul non-alimentar \u015fi unul alimentar \u2013 cu scopul de a limita timpul petrecut la cump\u0103r\u0103turi. De asemenea, faptul c\u0103 noul Flanco Shop in Shop se afl\u0103 \u00een incinta magazinului Kaufland cu cel mai extins program de func\u0163ionare reprezint\u0103 un alt avantaj important, care ajut\u0103 la distan\u0163are social\u0103, transmit oficialii celor dou\u0103 companii.<\/p>\n
\n\u201eVedem acum cum se concretizeaz\u0103 un proiect la care am lucrat foarte mult, din dorin\u0163a de a le oferi clien\u0163ilor no\u015ftri c\u00e2t mai multe variante \u00een ceea ce prive\u015fte achizi\u0163ionarea unui produs electrocasnic\u201d, adaug\u0103 Drago\u015f S\u00eerbu, CEO Flanco.<\/p>\n
\nMagazinul Flanco are o suprafa\u0163\u0103 de 350 metri p\u0103tra\u0163ii <\/sup>p\u0103tra\u0163i \u00een care iar clien\u0163ii pot g\u0103si de la electrocasnice mici, precum cele pentru buc\u0103t\u0103rie, \u00eengrijire personal\u0103 \u015fi tehnologie, p\u00e2n\u0103 la electrocasnice mari \u2013 aparate frigorifice, echipamente incorporabile, aragazuri \u015fi ma\u015fini de sp\u0103lat. De asemenea, magazinul func\u0163ioneaz\u0103 ca punct de ridicare pentru comenzile plasate online, pe flanco.ro.<\/p>\n \nMagazinul Kaufland din T\u00e2rgu Jiu are o suprafa\u0163\u0103 de aproximativ 6.350 metri p\u0103tra\u0163i<\/p>\n","protected":false},"excerpt":{"rendered":" Flanco, al doilea cel mai mare juc\u0103tor de pe pia\u0163a de electro-IT, \u015fi Kaufland, liderul pie\u0163ei locale de comer\u0163 alimentar dup\u0103 cifra de afaceri, lanseaz\u0103 un nou concept \u00een re\u0163elele proprii odat\u0103 cu deschiderea \u00een T\u00e2rgu Jiu a primului magazin de tipul shop-in-shop, concept care presupune \u00eembinarea a dou\u0103 magazine \u00een acela\u015fi spa\u0163iu comercial, fiecare func\u0163ion\u00e2nd separat, ca unit\u0103\u0163i independente.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8560,416,47,60,395,25355,97],"class_list":["post-185810","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-flanco","tag-kaufland","tag-lansare","tag-piata","tag-retele","tag-targu-jiu","tag-testare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185810"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185810\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}