{"id":185765,"date":"2020-08-26T09:00:00","date_gmt":"2020-08-26T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=185765"},"modified":"2020-08-26T09:00:00","modified_gmt":"2020-08-26T09:00:00","slug":"schimbare-istorica-facuta-de-gigantul-kfc-ce-se-intampla-cu-sloganul-bun-de-te-lingi-pe-degete-pe-care-il-au-din-1950","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=185765","title":{"rendered":"Schimbare istoric\u0103 f\u0103cut\u0103 de gigantul KFC. Ce se int\u00e2mpl\u0103 cu sloganul \u201ebun de te lingi pe degete\u201d pe care il au din 1950"},"content":{"rendered":"<p>\nGigantul KFC a fost nevoit s\u0103 suspende unul dintre sloganurile sale celebre, pe fondul regulior de igien\u0103 \u00eenmul\u0163ite \u00een urma r\u0103sp\u00e2ndirii pandemiei de coronavirus, scriu cei de la BBC.<\/p>\n<p>\n\u201eNe afl\u0103m \u00eentr-o situa\u0163ie unic\u0103, av\u00e2nd un slogan iconic care nu se mai potrive\u015fte cu contextual actual\u201d, au declarat reprezentan\u0163ii businessului, cita\u0163i de BBC, referindu-se la mesajul \u201ebun de te lingi pe degete\u201d, prin care \u00ee\u015fi promovau produsele, \u015fi pe care spun c\u0103 \u00eel vor readuce odat\u0103 ce vor veni vremuri mai bune. \u00centr-un videoclip pe YouTube, compania a pixelat mesajul, sf\u0103tuindu-\u015fi clien\u0163ii s\u0103-l ignore pentru moment.<\/p>\n<p>\n\u00cen martie, autoritatea de reglementare a reclamelor din SUA a primit 163 de pl\u00e2ngeri legate de reclama TV a companiei, \u00een care era promovat sloganul respectiv, despre care reclaman\u0163ii au spus c\u0103 e iresponsabil\u0103 deoarece \u00eencurajeaz\u0103 un comportament care cre\u015fte riscul r\u0103sp\u00e2ndirii coronavirusului.<\/p>\n<p>\nSloganul \u201ebun de te lingi pe degete\u201d a \u00eenceput s\u0103 fie promovat de companie \u00een 1950. Retras pentru o perioad\u0103, fusese reintrodus \u00een 2008, pentru a fi oprit din nou \u00een prezent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gigantul KFC a fost nevoit s\u0103 suspende unul dintre sloganurile sale celebre, pe fondul regulior de igien\u0103 \u00eenmul\u0163ite \u00een urma r\u0103sp\u00e2ndirii pandemiei de coronavirus, scriu cei de la BBC. \u201eNe afl\u0103m \u00eentr-o situa\u0163ie unic\u0103, av\u00e2nd un slogan iconic care nu se mai potrive\u015fte cu contextual actual\u201d, au declarat reprezentan\u0163ii businessului, cita\u0163i de BBC, referindu-se la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,444,18586],"class_list":["post-185765","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-promovare","tag-slogan"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185765"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185765\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}