\nSupermarketul cu produse pen\u00adtru bebelu\u015fi Bebe Tei, pus pe pia\u0163\u0103 \u00een 2014 dup\u0103 ce compa\u00adnia s-a des\u00adprins din brandul Farma\u00adci\u00adei Tei, a ajuns la afaceri de 354 mil. lei \u00een 2019, cu patru magazine \u00een Bu\u00adcu\u00adre\u015fti \u015fi Constan\u0163a.<\/p>\n
\nUn singur magazin Bebe Tei genereaz\u0103 ast\u00adfel afa\u00adceri de 90 mil. lei, po\u00adtrivit cal\u00adcu\u00adlelor ZF, fi\u00adind un busi\u00adness care a ex\u00adplo\u00addat ca v\u00e2n\u00adz\u0103ri \u00een ultimii ani. Stra\u00adte\u00adgia pe care a mi\u00adzat fondatoarea ma\u00adga\u00adzi\u00adnului pentru be\u00adbe\u00adlu\u015fi a fost de a miza pe segmentul de pre\u0163uri mici, care au atras cump\u0103r\u0103\u00adto\u00adrii, viitorii p\u0103rin\u0163i sau cei care au deja copii.<\/p>\n
\nBebe Tei vinde produse pentru co\u00adpii, lapte praf, pamper\u015fi, dar \u015fi derma\u00adto\u00adcosmetice \u015fi produse precum c\u0103ru\u00adcioare \u015fi paturi pentru copii. Compania Bebetei Invest\u00adments Group SRL a ra\u00adportat un profit du\u00adblu anul trecut fa\u0163\u0103 de 2018, p\u00e2\u00adn\u0103 la 12,2 mil. lei \u015fi an\u00adgajeaz\u0103 354 de per\u00adsoa\u00adne. Ac\u0163ionarii Bebe Tei sunt Roxana Maftei, cu 70% din pachet, \u015fi Irina Ciu\u00adbo\u00adtaru, cu 30% din ac\u0163iuni.<\/p>\n
\nMai multe lan\u0163uri lo\u00adcale de farmacii au dez\u00advoltat \u015fi zona de magazine cu produse destinate exclusiv copiilor, miz\u00e2nd astfel pe o ni\u015f\u0103 cu poten\u0163ial de cre\u015ftere. C\u00e2teva exemple sunt Bebe Ardealul, brandul desprins din Farmacia Ardealul din Piatra Neam\u0163, sau BebeMyo, brandul de sub farmaciile Myosotis din Gala\u0163i.<\/p>\n<\/div>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Supermarketul cu produse pen\u00adtru bebelu\u015fi Bebe Tei, pus pe pia\u0163\u0103 \u00een 2014 dup\u0103 ce compa\u00adnia s-a des\u00adprins din brandul Farma\u00adci\u00adei Tei, a ajuns la afaceri de 354 mil. lei \u00een 2019, cu patru magazine \u00een Bu\u00adcu\u00adre\u015fti \u015fi Constan\u0163a.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,30806,13659,387,7541],"class_list":["post-185653","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-creare","tag-farmacie","tag-magazine","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185653"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185653\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}