\nRe\u0163elele de magazine cu profil discount – Lidl, Penny \u015fi Supeco – au ajuns s\u0103 controleze o cincime din v\u00e2nz\u0103rile din co\u00admer\u0163ul modern dup\u0103 ce businessul acestor juc\u0103tori a cres\u00adcut anul trecut, \u00een medie, de dou\u0103 ori mai repede ca pia\u0163a.<\/p>\n
\nCei trei retaileri au ob\u0163inut anul trecut afaceri cumulate de 14,1 mld. lei, cu 22,9% mai mari ca \u00een 2018.<\/p>\n
\n\u201ePandemia a eviden\u0163iat faptul c\u0103 ceea ce vor clien\u0163ii e s\u0103 aib\u0103 magazinul aproape, s\u0103 fie u\u015for de accesat, s\u0103 aib\u0103 parcare \u015fi caut\u0103 s\u0103 petreac\u0103 mai pu\u0163in timp la cump\u0103r\u0103turi\u201c, spune Frank Wagner, executivul care conduce opera\u0163iunile locale ale Lidl \u00een Rom\u00e2nia.<\/p>\n
\nMagazinele de tip discount au venit mai t\u00e2rziu pe pia\u0163\u0103, dar ele cresc mai rapid ca restul formatelor. Mai mult, pandemia a favorizat acest format de magazine care pune accentul pe pre\u0163.<\/p>\n
\n\u201eShare-ul (cota de pia\u0163\u0103 – n.red.) discountului din Rom\u00e2nia este mai mic ca \u00een vest. Dac\u0103 urm\u0103m trendul, importan\u0163a discounterilor va cre\u015fte local\u201c, spune Daniel Gross, executivul rom\u00e2n care conduce re\u0163eaua Penny.<\/p>\n
\nFormatul de discount a ajuns la o cot\u0103 de pia\u0163\u0103 de peste 20% \u00een ansamblul comer\u0163ului modern dup\u0103 cifrele publice aferente anului 2019, c\u00e2\u015ftig\u00e2nd astfel aproape dou\u0103 puncte procentuale fa\u0163\u0103 de 2018, arat\u0103 calculele f\u0103cute de ZF pe baza datelor publice.<\/p>\n
\n\u00cen totalul comer\u0163ului cu dominant\u0103 alimentar\u0103 ponderea e undeva la 12%, conform aceleia\u015fi surse.<\/p>\n<\/div>\n<\/div>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Re\u0163elele de magazine cu profil discount – Lidl, Penny \u015fi Supeco – au ajuns s\u0103 controleze o cincime din v\u00e2nz\u0103rile din co\u00admer\u0163ul modern dup\u0103 ce businessul acestor juc\u0103tori a cres\u00adcut anul trecut, \u00een medie, de dou\u0103 ori mai repede ca pia\u0163a. Cei trei retaileri au ob\u0163inut anul trecut afaceri cumulate de 14,1 mld. lei, cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10100,10629,7876,12752,415],"class_list":["post-185597","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-control","tag-discount","tag-format","tag-jucatori","tag-lidl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185597"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185597\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}