{"id":185567,"date":"2020-08-18T12:08:01","date_gmt":"2020-08-18T12:08:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=185567"},"modified":"2026-04-07T20:31:47","modified_gmt":"2026-04-07T20:31:47","slug":"studiu-vanzarile-micilor-producatori-locali-in-crestere-ponderea-romanilor-din-orase-care-au-cumparat-alimente-de-la-producatori-locali-aproape-s-a-dublat-in-pandemie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=185567","title":{"rendered":"Studiu: V\u00e2nz\u0103rile micilor produc\u0103tori locali, \u00een cre\u015ftere: ponderea rom\u00e2nilor din ora\u015fe care au cump\u0103rat alimente de la produc\u0103tori locali aproape s-a dublat \u00een pandemie"},"content":{"rendered":"<p>\nMul\u0163i locuitori din mediul urban \u015fi-au schimbat comportamentul alimentar \u00een perioada de pandemie \u015fi aleg s\u0103 achizi\u00ad\u0163io\u00adneze alimente \u015fi de la produc\u0103torii locali, nu doar din supermarketuri, deoarece con\u00adsi\u00adder\u0103 c\u0103 sunt mai s\u0103n\u0103toase, arat\u0103 un stu\u00addiu realizat de agen\u0163ia de cercetare de pia\u0163\u0103 IZI Data.&nbsp;<\/p>\n<p>\nRom\u00e2nii \u015fi-au modificat pre\u00adferin\u00ad\u0163ele alimentare \u00een perioada de pan\u00adde\u00admie, majoritatea \u00eendrept\u00e2ndu-\u015fi aten\u0163ia c\u0103tre produsele locale, potrivit cercet\u0103rii care s-a bazat pe trei sondaje, realizate de Silvia Luican, fondatoarea agen\u0163iei IZI Data. Studiul arat\u0103 c\u0103 35% dintre rom\u00e2nii din mediul urban cump\u0103r\u0103 mai des de la pro\u00addu\u00adc\u0103tori rom\u00e2ni, iar 26% declar\u0103 c\u0103 m\u0103\u00adn\u00e2nc\u0103 mai s\u0103n\u0103tos. Cercetarea realizat\u0103 de IZI Data a analizat cifrele de v\u00e2nz\u0103ri ale Nord Natural, Roade \u015fi Merinde, Nod Verde \u015fi Cumsecade, patru food huburi ce sus\u0163in produc\u0103torii locali, iar datele arat\u0103 c\u0103 v\u00e2nz\u0103rile s-au triplat.<\/p>\n<p>\n\u00cen general, dintre clien\u0163ii care aleg produsele hub-urilor locale, 68% doresc s\u0103 ajute oameni care fac o treab\u0103 bun\u0103, iar 57% consider\u0103 c\u0103 aceste produse sunt su\u00adpe\u00adrioare celor de la supermarket. Cei mai mul\u0163i clien\u0163i sunt femei, iar mai mult de ju\u00adm\u0103\u00adtate dintre cei ce achizi\u00ad\u0163ioneaz\u0103 online pro\u00adduse locale au copii.<\/p>\n<p>\nPrimul studiu a fost realizat \u00een luna mai, \u00een r\u00e2ndul clien\u0163ilor huburilor alimentare Roade \u015fi Merinde, Nord Natural \u015fi Hely\u00e9nval\u00f3, al doilea a fost realizat tot \u00een luna mai, pe o popula\u0163ie general\u0103, reprezentativ urban\u0103 \u015fi al treilea a fost realizat \u00een februarie, pe o popula\u0163ie general\u0103, reprezentativ urban\u0103, to\u0163i responden\u0163ii av\u00e2nd peste 18 ani.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mul\u0163i locuitori din mediul urban \u015fi-au schimbat comportamentul alimentar \u00een perioada de pandemie \u015fi aleg s\u0103 achizi\u00ad\u0163io\u00adneze alimente \u015fi de la produc\u0103torii locali, nu doar din supermarketuri, deoarece con\u00adsi\u00adder\u0103 c\u0103 sunt mai s\u0103n\u0103toase, arat\u0103 un stu\u00addiu realizat de agen\u0163ia de cercetare de pia\u0163\u0103 IZI Data. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,14847,297,173,7212],"class_list":["post-185567","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-pandemie","tag-producator","tag-romani","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185567"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185567\/revisions"}],"predecessor-version":[{"id":185587,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185567\/revisions\/185587"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}