{"id":185148,"date":"2020-07-31T19:37:56","date_gmt":"2020-07-31T19:37:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=185148"},"modified":"2020-07-31T19:37:56","modified_gmt":"2020-07-31T19:37:56","slug":"fenomenul-lidl-discounterul-german-a-ajuns-la-afaceri-de-aproape-10-mld-lei-dupa-un-galop-de-24-anul-trecut-un-ritm-de-aproape-patru-ori-mai-rapid-decat-al-consumului-privat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=185148","title":{"rendered":"Fenomenul Lidl: Discounterul german a ajuns la afaceri de aproape 10 mld. lei dup\u0103 un galop de 24% anul trecut, un ritm de aproape patru ori mai rapid dec\u00e2t al consumului privat"},"content":{"rendered":"<p>\nDiscounterul german Lidl a ob\u0163inut \u00een 2019 afaceri de 9,7 mld. lei dup\u0103 un salt de 24% comparativ cu anul anterior, conform calculelor ZF pe baza datelor publice. Businessul aproape s-a dublat \u00een perioada 2016-2019.<\/p>\n<p>\nLan\u0163ul de magazine de discount&nbsp;<strong>Lidl<\/strong> a intrat oficial pe pia\u0163a local\u0103 \u00een 2011 prin preluarea re\u0163elei Plus. Au fost cump\u0103rate atunci circa 100 de magazine, iar apoi nem\u0163ii s-au dezvoltat de la zero. Discounterul german Lidl are \u00een Rom\u00e2nia peste 260 de magazine dintre care 24 au fost deschise \u00een 2019, cel mai rapid ritm de expansiunea de la intrarea pe pia\u0163\u0103.<\/p>\n<p>\nMai mult, compania continu\u0103 expansiunea \u015fi \u00een 2020 cu cel pu\u0163in 15 unit\u0103\u0163i conform informa\u0163iilor anun\u0163ate deja. Nem\u0163ii sunt activi pe formatul de discount caracterizat prin pre\u0163uri mici. Ei au la raft 80% m\u0103rci private.<\/p>\n<p>\nDiscounterul german a ob\u0163inut un profit de 491 mil. lei, plus 20%. To\u0163i indicatorii companiei au fost pe plus anul trecut, inclusiv num\u0103rul de salaria\u0163i, care a crescut cu 2.000, la circa 7.500 de oameni.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounterul german Lidl a ob\u0163inut \u00een 2019 afaceri de 9,7 mld. lei dup\u0103 un salt de 24% comparativ cu anul anterior, conform calculelor ZF pe baza datelor publice. Businessul aproape s-a dublat \u00een perioada 2016-2019. Lan\u0163ul de magazine de discount&nbsp;Lidl a intrat oficial pe pia\u0163a local\u0103 \u00een 2011 prin preluarea re\u0163elei Plus. Au fost cump\u0103rate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,9817,415,13251,24193],"class_list":["post-185148","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-consum","tag-lidl","tag-rapid","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185148"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185148\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}