\nV\u00e2nz\u0103rile online de alimente s-au dublat pe fondul pandemiei, iar companiile din retailul alimentar au \u00eent\u00e2mpinat probleme \u00een \u00eencercarea de a \u0163ine pasul cu cererea.<\/p>\n
\nProfit\u00e2nd de acest lucru, gigantul Amazon a decis s\u0103 \u00ee\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 serviciul Amazon Fresh, lansat \u00een 2016, pentru a-\u015fi \u0163ine clien\u0163ii aproape \u015fi pentru a atrage noi cump\u0103r\u0103tori, \u00een ciuda competi\u0163iei acerbe venite din partea unor retaileri puternici precum Tesco sau Aldi.<\/p>\n
\nPotrivit BBC, Amazon Fresh ofer\u0103 livrarea alimentelor \u00een aceea\u015fi zi sau a doua zi pentru clien\u0163ii din Londra \u015fi \u00eemprejurimi, care trebuie s\u0103 se aboneze la Amazon Prime pentru a beneficia de acest serviciu. Portofoliul Amazon Fresh include aproximativ 10.000 de produse proaspete, refrigerate sau congelate.<\/p>\n
\nDac\u0103 p\u00e2n\u0103 acum clien\u0163ii erau nevoi\u0163i s\u0103 pl\u0103teasc\u0103 o tax\u0103 adi\u0163ional\u0103 de livrare sau un abonament lunar pentru a beneficia de Amazon Fresh, compania va oferi de acum livrare gratuit\u0103 pentru comenzile de peste 40 de lire, pentru a c\u00e2\u015ftiga c\u00e2t mai mul\u0163i clien\u0163i.<\/p>\n
\nPotrivit firmei de analiz\u0103 de pia\u0163\u0103 Mintel, compania are 15 milioane de abona\u0163i care ar putea apela pe viitor la acest serviciu. Thomas Brereton, retail analyst la GlobalData, avertizeaz\u0103 \u00eens\u0103 c\u0103 nu va fi u\u015for pentru Amazon s\u0103 \u00ee\u015fi \u00eent\u0103reasc\u0103 pozi\u0163ia pe o pia\u0163\u0103 dominat\u0103 de competitori puternici.<\/p>\n
\n\u201e\u00cen prezent, oamenii nu caut\u0103 Amazon pentru a-\u015fi cump\u0103ra m\u00e2ncare. Retailul alimentar \u015fi non-alimentar sunt dou\u0103 concepte foarte diferite, iar Amazon trebuie s\u0103 fie atent\u0103 s\u0103 nu \u00ee\u015fi subestimeze competitorii din pia\u0163a britanic\u0103 de alimente. Ei trebuie s\u0103 \u00ee\u015fi creasc\u0103 popularitatea brandului pe acest segment, lucru care presupune investi\u0163ii importante.”<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2nz\u0103rile online de alimente s-au dublat pe fondul pandemiei, iar companiile din retailul alimentar au \u00eent\u00e2mpinat probleme \u00een \u00eencercarea de a \u0163ine pasul cu cererea. Profit\u00e2nd de acest lucru, gigantul Amazon a decis s\u0103 \u00ee\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 serviciul Amazon Fresh, lansat \u00een 2016, pentru a-\u015fi \u0163ine clien\u0163ii aproape \u015fi pentru a atrage noi cump\u0103r\u0103tori, \u00een ciuda […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,5438,9130],"class_list":["post-185035","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-amazon","tag-serviciu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185035"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/185035\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}