Tendinta sesizata inca de anul trecut in industrie, cand
\ninvestitiile in media s-au diminuat considerabil, a fost schimbarea
\nimpartirii bugetelor existente intre suporturi media, in functie de
\neficienta, increderea si costurile acestora. “Atat TV-ul, cat si
\nonline-ul, si-au majorat considerabil cota in cadrul bugetelor de
\nmedia”, apreciaza Prajisteanu, de pierdut avand medii precum
\nprint-ul.<\/p>\n
Anul trecut, piata de publicitate s-a cifrat in jurul a 13
\nmilioane de euro, conform estimarilor mai multor specialisti din
\nindustrie, unele voci plasand valoarea chiar mai sus de 15 milioane
\nde euro.<\/p>\n
In prima jumatate din 2009, vanzarile de reclame online au
\ngenerat 6 milioane de euro, in scadere cu 25% fata de perioada
\nsimilara din anul precedent, cand piata s-a ridicat la peste 9
\nmilioane de euro, conform unui studiu realizat la finalul anului
\ntrecut de IAB Romania in parteneriat cu PricewaterhouseCoopers
\n(PwC).\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Bogdan Prajisteanu, directorul general al agentiei Mediaedge: cia (MEC). Crede ca publicitatea online va stagna sau, intr-o nota ceva mai optimista, va creste cu 10% fata de anul trecut, in ciuda faptului ca piata de media isi va continua declinul si in 2010.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,15804],"tags":[14772,539,6763],"class_list":["post-18502","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-media-advertising","tag-bogdan-prajisteanu","tag-online","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/18502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18502"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/18502\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}