\nCoca-Cola a suferit cel mai abrupt declin trimestrial din ultimii 25 de ani, v\u00e2nz\u0103rile dintre lunile aprilie \u015fi iunie sc\u0103z\u00e2nd astfel cu 28% p\u00e2n\u0103 la 7,2 miliarde de dolari, potrivit Financial Times.<\/p>\n
\nMultina\u0163ionala din Statele Unite a anun\u0163at c\u0103 va renun\u0163a la brandurile \u201ezombie\u201d ca parte a eforturilor de protejare a brandurilor esen\u0163iale, urm\u00e2nd s\u0103 m\u0103reasc\u0103 investi\u0163iile \u00een viitorul apropiat. Brandurile \u201ezombie\u201d, f\u0103r\u0103 prea mare vizibilitate, aduc doar 2% din totalul veniturilor companiei.<\/p>\n
\nUltimele date vin \u00een contrast cu faptul c\u0103 multina\u0163ionala a \u00eenregistrat rezultate satisf\u0103c\u0103toare \u00een timpul ultimei crize financiare. Veniturile din cadrul Coca-Cola au crescut cu 11% \u00een 2008 \u015fi au sc\u0103zut cu doar 3% \u00een 2009.<\/p>\n
\nPre\u015fedintele companiei, James Quincey, a declarat c\u0103 cererea urmeaz\u0103 s\u0103 \u00ee\u015fi revin\u0103 \u00een lunile urm\u0103toare \u00een ciuda faptului c\u0103 num\u0103rul de cazuri cu coronavirus continu\u0103 s\u0103 creasc\u0103 pe \u00eentreg teritoriul planetei. De asemenea, volumul la nivel global \u015fi-a revenit dup\u0103 un declin de 25% \u00een aprilie \u015fi 10%.<\/p>\n
\n\u00centre timp, PepsiCo \u2013 principalul rival al celor de la Coca-Cola \u2013 a \u00eenregistrat rezultate mai bune, compania fiind sus\u0163inut\u0103 \u00een aceast\u0103 perioad\u0103 de v\u00e2nz\u0103rile de snack-uri.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Coca-Cola a suferit cel mai abrupt declin trimestrial din ultimii 25 de ani, v\u00e2nz\u0103rile dintre lunile aprilie \u015fi iunie sc\u0103z\u00e2nd astfel cu 28% p\u00e2n\u0103 la 7,2 miliarde de dolari, potrivit Financial Times. Multina\u0163ionala din Statele Unite a anun\u0163at c\u0103 va renun\u0163a la brandurile \u201ezombie\u201d ca parte a eforturilor de protejare a brandurilor esen\u0163iale, urm\u00e2nd s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,6517,9426,7212],"class_list":["post-184952","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-coca-cola","tag-declin","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184952"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184952\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}