\nLan\u0163ul american de cafenele Starbucks a deschis o unitate \u00een inima Bucure\u015ftiului, \u00een Pia\u0163a Roman\u0103, la num\u0103rul 8, \u00eentr-o cl\u0103dire istoric\u0103. Aceasta este prima cafenea stradal\u0103 a companiei, excluz\u00e2nd spa\u0163iile amplasate la parterul cl\u0103dirilor de birouri.<\/p>\n
\nCafeneaua are o suprafa\u0163\u0103 total\u0103 de 276 mp \u015fi o teras\u0103 de 60 mp.<\/p>\n
\nCafeneaua Starbucks din Pia\u0163a Roman\u0103 include, pe l\u00e2ng\u0103 barul integrat care te las\u0103 s\u0103 iei parte la \u00eentregul ritual realizat de barista, zonele de prezentare a produselor \u015fi de interconectare, precum \u015fi spa\u0163iul destinat savur\u0103rii \u00eentreagii game de sortimente de cafea \u015fi a b\u0103uturilor \u00een edi\u0163ie limitat\u0103.<\/p>\n
\n\u201eDeschiderea noii cafenele din Pia\u0163a Roman\u0103 este un pas strategic important pentru noi \u015fi sper\u0103m ca to\u0163i clien\u0163ii s\u0103 se bucure de ceea ce noua loca\u0163ie are de oferit\u201d, a declarat Karol \u017buradzki, Director Regional pentru Rom\u00e2nia, Bulgaria \u015fi Serbia.<\/p>\n
\nStarbucks este liderul pie\u0163ei de cafenele cu peste 50 de unit\u0103\u0163i \u015fi afaceri de 122 mil. lei \u00een 2018, ultimul an pentru care exist\u0103 date publice.<\/p>\n
\nAmericanii de la Starbucks sunt prezen\u0163i pe pia\u0163a local\u0103 de mai bine de zece ani, \u00eens\u0103 \u00eenc\u0103 de la \u00eenceput s-au dezvoltat \u00een sistem de franciz\u0103. Acum, franciza pe Rom\u00e2nia o are grupul polonez Amrest, un gigant cu prezen\u0163\u0103 pe mai multe pie\u0163e. Polonezii au \u00een portofoliu pe l\u00e2ng\u0103 Starbucks \u015fi alte francize precum KFC, Pizza Hut \u015fi Burger King, dar \u015fi alte branduri.<\/p>\n
\n\u00cen Rom\u00e2nia ei au momentan doar lan\u0163ul de cafenele pe care l-au preluat \u00een 2015 \u00eempreun\u0103 cu unit\u0103\u0163ile din Bulgaria \u015fi franciza Burger King pe care o dezvolt\u0103 de anul trecut. \u00cen total \u00eens\u0103, exist\u0103 peste 2.200 de unit\u0103\u0163i ale grupului, cu v\u00e2nz\u0103ri ce sar de 1,5 mld. euro.<\/p>\n
\nPe pia\u0163a extrem de fragmentat\u0103 a cafenelelor din Rom\u00e2nia, Starbucks este lider deta\u015fat \u015fi se lupt\u0103 cu nume str\u0103ine precum McCafe sau Gloria Jean\u2019s, dar \u015fi cu branduri locale precum The Coffee Shop sau 5ToGo.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul american de cafenele Starbucks a deschis o unitate \u00een inima Bucure\u015ftiului, \u00een Pia\u0163a Roman\u0103, la num\u0103rul 8, \u00eentr-o cl\u0103dire istoric\u0103. Aceasta este prima cafenea stradal\u0103 a companiei, excluz\u00e2nd spa\u0163iile amplasate la parterul cl\u0103dirilor de birouri. Cafeneaua are o suprafa\u0163\u0103 total\u0103 de 276 mp \u015fi o teras\u0103 de 60 mp. Cafeneaua Starbucks din Pia\u0163a Roman\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12620,6551,60,27279,13481,8984],"class_list":["post-184838","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cafenea","tag-cafenele","tag-piata","tag-piata-romana","tag-romana","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184838"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184838\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}