{"id":184714,"date":"2020-07-16T11:27:26","date_gmt":"2020-07-16T11:27:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184714"},"modified":"2020-07-16T11:27:26","modified_gmt":"2020-07-16T11:27:26","slug":"catalin-mahu-proprietar-la-mama-aveam-in-plan-sa-deschidem-doua-restaurante-dar-in-contextul-pandemiei-s-ar-putea-sa-inchidem-unul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184714","title":{"rendered":"C\u0103t\u0103lin Mahu, proprietar La Mama: Aveam \u00een plan s\u0103 deschidem dou\u0103 restaurante, dar \u00een contextul pandemiei s-ar putea s\u0103 \u00eenchidem unul"},"content":{"rendered":"

\n\u2666 \u201cDac\u0103 atingem 70% din valoarea cifrei de afaceri \u00eenregistrat\u0103 anul trecut, suntem ferici\u0163i, asta \u00een contextul \u00een care ne bugetasem o cre\u015ftere de peste 20% la \u00eenceputul lui 2020.\u201c<\/strong><\/p>\n

\nC\u0103t\u0103lin Mahu, proprietarul lan\u0163ului de restaurante La Mama, cu afaceri de 4,4 milioane de euro \u00een 2018, avea bugetat s\u0103 des\u00adchid\u0103 dou\u0103 restaurante \u00een 2020, \u00eens\u0103 acesta era planul \u00eenainte ca pandemia de COVID-19 s\u0103 blocheze industria HoReCa. Astfel, brandul ar fi ajuns s\u0103 nu\u00admere opt loca\u0163ii \u00een Bucure\u015fti.<\/p>\n

\n\u201ePlanurile pentru anul \u00een curs vizau deschiderea a \u00eenc\u0103 dou\u0103 noi unit\u0103\u0163i, dar acum este posibil s\u0103 decidem s\u0103 \u00eenchi\u00addem un restaurant, deoarece zona res\u00adpec\u00adtiv\u0103 a pierdut to\u0163i clien\u0163ii \u015fi nu v\u0103d o re\u00advigorare pe termen mediu \u015fi lung\u201c, a spus C\u0103t\u0103lin Mahu \u00een cadrul emisiunii 15 minute cu un antreprenor. Cum fa\u00adcem ca economia s\u0103 func\u0163ioneze \u00een con\u00adtinuare?, realizat\u0103 de ZF \u00een parteneriat cu First Bank.<\/p>\n

\nEl consider\u0103 c\u0103 \u00een contextul pan\u00adde\u00admi\u00adei de COVID-19 multe zone din Ca\u00adpi\u00adtal\u0103 se rescriu, iar businessurile trebuie \u015fi ele reg\u00e2ndite pentru a rezista pe pia\u0163\u0103. \u201e\u00cencerc\u0103m s\u0103 ne reinvent\u0103m, s\u0103 g\u0103\u00adsim for\u00admule noi pentru a trece peste aceas\u00adt\u0103 pe\u00adrioad\u0103. Respect\u0103m condi\u0163iile im\u00adpuse de autorit\u0103\u0163i, terasele sunt mai goale, avem mai pu\u0163ine locuri la mese. Spre exem\u00adplu, terasa restaurantului de la Ateneu avea 150 de locuri, iar acum are doar 70, \u015fi nici acestea nu sunt ocupate toate.\u201c<\/p>\n

\nChiar dac\u0103 num\u0103rul de clien\u0163i a sc\u0103zut pe fondul pandemiei, bonul me\u00addiu \u015fi-a men\u0163inut valoarea \u00een jurul sumei de 90 de lei, spune proprietarul re\u0163elei de restaurante. \u00cen medie, cele \u015fase res\u00adtau\u00adrante La Mama \u00eenregistreaz\u0103 peste 200.000 de clien\u0163i pe an.<\/p>\n

\nLan\u0163ul de restaurante La Mama a \u00eenregistrat anul trecut o cre\u015ftere a cifrei de afaceri de circa 27% fa\u0163\u0103 de anul 2018, dep\u0103\u015find astfel suma de 5 mi\u00adlioane de euro, potrivit calculelor ZF, iar pentru anul \u00een curs C\u0103t\u0103lin Mahu es\u00adti\u00adma, \u00eenainte de pandemie, o cre\u015ftere de dou\u0103 cifre, ba chiar de peste 20%.<\/p>\n

\n\u201eAcum sper\u0103m s\u0103 mic\u015for\u0103m de\u00adca\u00adlajul dintre cifra de afaceri \u00eenregistrat\u0103 \u00een 2019 \u015fi cea de anul acesta. Dac\u0103 atin\u00adgem 70% din valoarea cifrei de afaceri \u00eenregistrat\u0103 anul trecut, suntem ferici\u0163i.\u201c<\/p>\n

\nDe asemenea, proprietarul La Mama spune c\u0103 \u00een medie v\u00e2nz\u0103rile online \u015fi livr\u0103rile la domiciliu reprezint\u0103 circa 12% din cifra de afaceri a com\u00adpa\u00adniei, iar cre\u015fterile \u00eenregistrate pe fondul pan\u00addemiei pe acest segment au fost ne\u00adsemnificative \u00een eco\u00adno\u00admia total\u0103 a bus\u00adi\u00adne\u00adssului.<\/p>\n

\n\u201e\u00cenainte de pan\u00addemie, circa 10-12 % din v\u00e2nz\u0103rile noas\u00adtre erau \u00een online. \u00cen aceas\u00adt\u0103 pe\u00adrioa\u00add\u0103 a existat o cre\u015f\u00adtere a v\u00e2n\u00adz\u0103\u00adrilor online \u00eens\u0103 pon\u00adderea nu a cres\u00adcut prea mult pen\u00adtru c\u0103 baza de por\u00adnire a fost mic\u0103. Fa\u00adcem li\u00advr\u0103ri acas\u0103 de mai bine de 10 ani, avem flo\u00adt\u0103 proprie de ma\u015fini, dar lucr\u0103m \u015fi cu aplica\u0163iile de livrare. Acum, o parte din clien\u0163i au disp\u0103rut, cei de birouri. Au ap\u0103rut cei care stau \u00een cas\u0103 \u015fi au \u00eenceput s\u0103 comande, de aici \u015fi cre\u015fterea din online.\u201c<\/p>\n

\nPia\u0163a restaurantelor este una dintre cele mai afec\u00adtate de pandemia de COVID-19 \u015fi de m\u0103\u00adsu\u00adrile de dis\u00adtan\u00ad\u0163are \u015fi li\u00admitare a r\u0103sp\u00e2ndirii viru\u00adsu\u00adlui. Astfel, pro\u00adprie\u00adtarul La Ma\u00adma consider\u0103 c\u0103 dac\u0103 juc\u0103torii de profil nu g\u0103\u00adsesc me\u00adtode s\u0103 atra\u00adg\u0103 clien\u0163i \u00een res\u00adtaurantele lor, mult\u00ade vor fi \u015fterse cu bu\u00adretele de pe pia\u0163a de profil.<\/p>\n

\n\u201eTrebuie s\u0103 trans\u00adfor\u00adm\u0103m saloanele de res\u00adtau\u00adran\u00adtele pen\u00adtru a atrage clien\u0163i, s\u0103 avem \u00eencas\u0103ri, trebuie s\u0103 reg\u00e2ndim aceste businessuri.\u201c<\/p>\n

\n\u201eAltfel, \u00eemi e team\u0103 c\u0103 p\u00e2n\u0103 la final de an se vor \u00eenchide multe restaurante.\u201c<\/p>\n

\nPia\u0163a na\u0163ional\u0103 de restaurante, cafenele \u015fi baruri valora 15,8 miliarde de lei \u00een 2018, ultimul an pentru care exist\u0103 date publice. De asemenea, o treime din aceast\u0103 pia\u0163\u0103 este generat\u0103 de loca\u0163iile deschise \u00een Bucure\u015fti, potrivit datelor publice. Ponderea variaz\u0103 de la 21% \u00een cazul barurilor la peste 35% \u00een cazul cantinelor \u015fi al restaurantelor. Anul trecut a fost unul foarte bun pentru HoReCa, pia\u0163a fiind estimat\u0103 s\u0103 fi urcat la 17-18 mld. euro, aici fiind incluse nu doar v\u00e2nz\u0103rile din restaurante, ci \u015fi din cafenele \u015fi baruri.<\/p>\n

\n\u00cen contextul pandemie \u00eencas\u0103rile erau estimate s\u0103 se \u00eenjum\u0103t\u0103\u0163easc\u0103, iar o treime din cele circa 35.000-40.000 de localuri s\u0103 se \u00eenchid\u0103.<\/p>\n

\n <\/p>\n

\n <\/p>\n

\n15 minute cu un antreprenor. Cum facem ca economia s\u0103 func\u0163ioneze \u00een continuare? Un proiect ZF \u015fi FirstBank<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u0103t\u0103lin Mahu, proprietarul lan\u0163ului de restaurante La Mama, cu afaceri de 4,4 milioane de euro \u00een 2018, avea bugetat s\u0103 des\u00adchid\u0103 dou\u0103 restaurante \u00een 2020, \u00eens\u0103 acesta era planul \u00eenainte ca pandemia de COVID-19 s\u0103 blocheze industria HoReCa. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[46604,32606,46605,7436],"class_list":["post-184714","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-15-minute","tag-la-mama","tag-mahu","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184714"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184714\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}