\n\u00cen perioada martie – iunie 2020, comparativ cu primele dou\u0103 luni ale anului, BioUp, un magazin de produse 100% bio \u015fi gourmet, a \u00eenregistrat o cre\u015ftere general\u0103 constant\u0103 de 30% a mediei v\u00e2nz\u0103rilor zilnice \u00een mediul online. Cele mai mari v\u00e2nz\u0103ri au fost \u00eenregistrate \u00een luna aprilie 2020, cu o cre\u015ftere de trei ori fa\u0163\u0103 de o zi obi\u015fnuit\u0103. De asemenea, valoarea medie a tranzac\u0163iilor zilnice a crescut cu aproximativ 50% fa\u0163\u0103 de o perioad\u0103 obi\u015fnuit\u0103, \u00een contextul actual.<\/p>\n
\n\u015ei pl\u0103\u0163ile cu cardul au \u00eenregistrat o cre\u015ftere spectaculoas\u0103, de 75%, ca urmare a unor reduceri aplicate de companie pentru alegerea acestei modalit\u0103\u0163i de plat\u0103. \u201e\u00cen urma acestei decizii, comportamentul consumatorilor s-a schimbat \u015fi am \u00eenregistrat o cre\u015ftere a valorii co\u015fului mediu cu 20% \u015fi o cre\u015ftere a pl\u0103\u0163ilor online cu cardul, de cele mai multe ori de la a doua achizi\u0163ie din magazinul nostru bio online\u201d, spune Diana Ardelean, CEO BioUp.<\/p>\n
\nPrincipala categorie care a \u00eenregistrat cre\u015fteri peste medie a fost cea de dulciuri bio vegane, fiind urmat\u0103 de categoriile de ulei de m\u0103sline extravirgin presat la rece, o\u0163et balsamic \u015fi sos de ro\u015fii. Principalul motiv al schimb\u0103rii obiceiurilor alimentare, conform unui studiu intern realizat pe clien\u0163ii BioUp, a fost dorin\u0163a adopt\u0103rii unui stil de via\u0163\u0103 cu totul diferit, axat pe m\u00e2ncare s\u0103n\u0103toas\u0103, din origini sigure \u015fi f\u0103r\u0103 chimicale.<\/p>\n
\nMagazinul online BioUp a intrat \u00een pia\u0163a produselor bio gourmet \u00een luna noiembrie 2019. \u201ePentru 2020 ne propunem o extindere s\u0103n\u0103toas\u0103 a portofoliului de produse, a\u015fa \u00eenc\u00e2t clien\u0163ii no\u015ftri s\u0103 g\u0103seasc\u0103 diversitate \u00een magazinul nostru. (\u2026) Mai mult de at\u00e2t, ne propunem ca aceast\u0103 extindere a portofoliului s\u0103 cuprind\u0103 \u015fi produse realizate \u00een Rom\u00e2nia, \u00eens\u0103 \u0163inem s\u0103 preciz\u0103m faptul c\u0103 \u015fi acestea vor trece prin acela\u015fi proces de selec\u0163ie \u015fi testare\u201d, adaug\u0103 Diana Ardelean.<\/p>\n
\nReprezentan\u0163ii businessului se a\u015fteapt\u0103 at\u00e2t la o cre\u015ftere total\u0103 a pie\u0163ei de produse bio anul acesta, dar \u015fi o migrare treptat\u0103 a consumatorilor din mediul offline \u00een mediul online. Datorit\u0103 cre\u015fterii treptate a gamei de produse, care a debutat cu introducerea pastelor artizanale, de provenien\u0163\u0103 italieneasc\u0103 p\u00e2n\u0103 la finele anului se preconizeaz\u0103 o cre\u015ftere progresiv\u0103 cu un minimum de 10% \u00een fiecare lun\u0103.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen perioada martie – iunie 2020, comparativ cu primele dou\u0103 luni ale anului, BioUp, un magazin de produse 100% bio \u015fi gourmet, a \u00eenregistrat o cre\u015ftere general\u0103 constant\u0103 de 30% a mediei v\u00e2nz\u0103rilor zilnice \u00een mediul online. Cele mai mari v\u00e2nz\u0103ri au fost \u00eenregistrate \u00een luna aprilie 2020, cu o cre\u015ftere de trei ori fa\u0163\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22346,11597,14847],"class_list":["post-184667","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-inregistrare","tag-mancare","tag-pandemie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184667"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184667\/revisions"}],"predecessor-version":[{"id":184687,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184667\/revisions\/184687"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}