\nGabriela Stoi\u0163er conduce, din 2014, departamentul de marketing \u015fi comunicare al produc\u0103torului autohton de acoperi\u015furi Bilka. Din acest rol, gestioneaz\u0103 un buget de marketing anual de 1,5 milioane de euro \u015fi este responsabil\u0103 de conducerea, execu\u0163ia \u015fi comunicarea brandului Bilka, at\u00e2t la nivel na\u0163ional, c\u00e2t \u015fi european, aceasta din urm\u0103 fiind una din cele mai recente provoc\u0103ri. Gabriela Stoi\u0163er \u00ee\u015fi descrie parcursul profesional ca fiind firesc, urm\u00e2nd pa\u015fii normali ai unei cariere \u00een marketing \u015fi comunicare. Este de p\u0103rere c\u0103 performan\u0163ele profesionale sunt str\u00e2ns legate de nivelul de implicare \u015fi de munc\u0103: \u201eUn om de marketing nu poate performa f\u0103r\u0103 sus\u0163inerea companiei, \u015fi p\u00e2n\u0103 la urm\u0103 f\u0103r\u0103 bugetele de marketing, oric\u00e2t de multe calit\u0103\u0163i ar avea el\u201d, descrie Stoi\u0163er rolul pe care \u00eel \u00eendepline\u015fte. Bugetul, strategia \u015fi ac\u0163iunile de marketing sunt \u00een str\u00e2ns\u0103 leg\u0103tur\u0103 cu strategia \u015fi ac\u0163iunile de business \u015fi de v\u00e2nz\u0103ri, spune ea, astfel c\u0103 \u015fi realiz\u0103rile, rezultatele se reflect\u0103 \u00een obiectivele de business \u015fi v\u00e2nz\u0103ri atinse. \u00cen atribu\u0163iile ei intr\u0103 \u015fi sus\u0163inerea din punctul de vedere al marketingului a celor peste 500 de parteneri ai Bilka pe care \u00eei are la nivel na\u0163ional. Planurile ei pe termen lung se leag\u0103 de dezvoltarea companiei \u00een continuare: \u201eNoile planuri de dezvoltare ale companiei seteaz\u0103 premisele ca \u015fi urm\u0103torul deceniu s\u0103 fie unul al cre\u015fterilor solide. Cu siguran\u0163\u0103 Bilka va fi un juc\u0103tor relevant la nivel regional \u015fi un brand cu relevan\u0163\u0103 la nivel european, cu fabrici \u00een Uniunea European\u0103, dar \u015fi \u00een estul Europei. Provoc\u0103rile adev\u0103rate abia acum \u00eencep\u201d.<\/p>\n
\nProfilul Gabrielei Stoi\u0163er a ap\u0103rut \u00een anuarul 105 CELE MAI PUTERNICE FEMEI DIN BUSINESS. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" \u201e\u00cen cazul meu, consider c\u0103 performan\u0163ele profesionale au venit \u00een urma implic\u0103rii \u015fi muncii, dar sunt str\u00e2ns legate \u015fi de compania \u015fi oamenii cu care lucrez.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[7172,7179,74,235,30159,272,9647,7442,200,16852,6064,7178,7606,22136,6266,8492,31917,222,13719,7212,8257],"class_list":["post-184658","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-actiuni","tag-brand","tag-buget","tag-business","tag-caz","tag-companie","tag-comunicare","tag-dezvoltare","tag-femei","tag-implicare","tag-manager","tag-marketing","tag-munca","tag-national","tag-oameni","tag-performante","tag-rol","tag-strategie","tag-sustinere","tag-vanzari","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184658"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184658\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}