\nProfilul Marinei Zara, care este marketing driver & customer engagement artist pentru Metro Cash & Carry, a ap\u0103rut \u00een anuarul dedicat celor mai puternice femei din business.<\/p>\n
\nDin r\u00e2ndul celor mai recente reu\u015fite ale sale, Marina Zara aminte\u015fte de campaniile de brand destinate clien\u0163ilor profesioni\u015fti, axate pe parteneriatul \u00eentre ace\u015ftia \u015fi Metro Cash & Carry. Iar pentru anul \u00een curs, planurile sale se axeaz\u0103 pe strategia retailerului de transformare digital\u0103: \u201eClien\u0163ii no\u015ftri sunt consumatori de informa\u0163ie digital\u0103 \u015fi conecta\u0163i la platformele sociale de unde consum\u0103 informa\u0163ie relevant\u0103 afacerii lor\u201d, spune Zara. Ea este de p\u0103rare c\u0103 a fi femeie \u00een businessul corporatist este un avantaj, datorit\u0103 creativit\u0103\u0163ii \u015fi inova\u0163iilor aduse de femei \u00een business. \u201eNu am avut impresia niciodat\u0103 \u00een parcursul meu profesional c\u0103 dac\u0103 a\u015f fi fost b\u0103rbat a\u015f fi ob\u0163inut mai mult sau a\u015f fi fost tratat\u0103 altfel, fiindc\u0103 determinarea de a ob\u0163ine succesul \u00eentr-un proiect nu difer\u0103 \u00een func\u0163ie de sex\u201d, subliniaz\u0103 ea. Marina Zara le sf\u0103tuie\u015fte pe tinerele care \u00ee\u015fi \u00eencep acum parcursul profesional s\u0103 aleag\u0103 domeniile \u00een care \u00ee\u015fi doresc cu adev\u0103rat s\u0103 profeseze, s\u0103 nu \u00ee\u015fi caute doar un loc de munc\u0103, s\u0103 nu \u00ee\u015fi negocieze salariul \u015fi s\u0103 mearg\u0103 pe principiul \u00ablet it be\u00bb fiindc\u0103 dac\u0103 \u00ee\u0163i pas\u0103 \u015fi e\u015fti bun, beneficiile vor veni cu siguran\u0163\u0103; \u201es\u0103 fie curioase, s\u0103 nu accepte statu-quo-ul, s\u0103 petreac\u0103 maximum 30 de minute pe zi pe re\u0163ele sociale, s\u0103 se plimbe \u00een natur\u0103, s\u0103 asculte muzic\u0103 \u015fi s\u0103 nu uite s\u0103 se joace!\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eCalit\u0103\u0163ile pe care o femeie le poate aduce \u00een leadership sunt spontaneitatea, inteligen\u0163a emo\u0163ional\u0103, creativitatea, inova\u0163ia. G\u00e2ndirea analitic\u0103, poate care nu este predominant\u0103 la o femeie, face ca limitele \u015fi obstacolele s\u0103 fie minimalizate, l\u0103rgind astfel orizontul posibilit\u0103\u0163ilor \u00eentr-un business.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[10406,235,4166,4126,200,6915,8015,265,449,18505,23183,7178,417,18651,80,9984],"class_list":["post-184619","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-artist","tag-business","tag-cash","tag-clienti","tag-femei","tag-femeie","tag-informatie","tag-inovatie","tag-inteligenta","tag-limitare","tag-marina","tag-marketing","tag-metro","tag-obtinere","tag-refuz","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184619"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184619\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}