{"id":184318,"date":"2020-07-01T08:00:00","date_gmt":"2020-07-01T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184318"},"modified":"2020-07-01T08:00:00","modified_gmt":"2020-07-01T08:00:00","slug":"din-tata-n-fiu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184318","title":{"rendered":"Din tat\u0103-n fiu"},"content":{"rendered":"<p>\nAd litteram, KiDDUiNO este combina\u0163ia dintre KIDs Do arDUINO, unde Arduino este o platform\u0103 de \u00eenv\u0103\u0163are a noilor tehnologii, ai c\u0103rei reprezentan\u0163i pe pia\u0163a local\u0103 sunt tot fondatorii KiDDUiNO.<br \/>\nTat\u0103l din poveste este \u015etef\u0103ni\u0163\u0103 Manea, de formare regizor de film, cu experien\u0163\u0103 \u00een publicitate, marketing, web development. Partener\u0103 &#8211; \u00een afacere, dar \u015fi \u00een via\u0163\u0103 &#8211; \u00eei este Simona Manea, specialist \u00een marketing \u015fi ochiul ager al businessului.<\/p>\n<p>\n\u201eIni\u0163ial, businessul a fost g\u00e2ndit ca un club de electronic\u0103, informatic\u0103 \u015fi robotic\u0103. Apoi, realiz\u00e2nd insuficienta maturitate a pie\u0163ei, i-am ad\u0103ugat \u015fi un magazin\u201d, poveste\u015fte \u015etef\u0103ni\u0163\u0103 Manea.<\/p>\n<p>\nUn workshop \u201eKiDDUiNO \u2013 Atelierul de inven\u0163ii\u201d vrea s\u0103 fie cu prioritate practic \u015fi individual. Copiii au la dispozi\u0163ie fi\u015fe de proiect care \u00eei \u00eendrum\u0103 \u00een linii mari c\u0103tre realizarea unui lucru concret, av\u00e2nd la \u00eendem\u00e2n\u0103 \u015fi componentele necesare realiz\u0103rii proiectului, precum asamblarea unui obiect.<\/p>\n<p>\n\u201eIndica\u0163iile oferite de fi\u015f\u0103 sunt schematice \u015fi provocatoare, astfel \u00eenc\u00e2t copilul mai degrab\u0103 s\u0103 descopere singur modurile de asamblare \u015fi func\u0163ionare a obiectului. Supraveghetorii prezen\u0163i nu sunt instructori, ci supervizori. Rolul lor este s\u0103 intervin\u0103 doar dac\u0103 un copil a r\u0103mas \u00abblocat\u00bb \u015fi s\u0103 se retrag\u0103 imediat ce au \u00abdeblocat\u00bb situa\u0163ia\u201d, explic\u0103 \u015etef\u0103ni\u0163\u0103 Manea.<br \/>\nProiectele \u00eencep cu simple construc\u0163ii Lego \u015fi ajung, dup\u0103 aproximativ un an de participare la astfel de ateliere, p\u00e2n\u0103 la stadii avansate precum programare web \u015fi electronic\u0103. KiDDUiNO nu promite nim\u0103nui \u201e\u00eenv\u0103\u0163area a ceva\u201d, ci experimentarea multor lucruri. \u00cenv\u0103\u0163area este o consecin\u0163\u0103.<\/p>\n<p>\nUn astfel de concept nu ar fi putut ajunge la realitate \u00eens\u0103 f\u0103r\u0103 o serie \u00eentreag\u0103 de investi\u0163ii, care s\u0103 sus\u0163in\u0103 \u015fi s\u0103 duc\u0103 la implementare amalgamul de idei din min\u0163ile celor doi fondatori.<\/p>\n<p>\n\u201eInvesti\u0163iile, de-a lungul timpului, pentru dezvoltarea \u015fi rafinarea conceptului sunt greu de estimat. Magazinul \u015fi clubul asociat, deschise \u00een centrul comercial DN1 Value Center Corbeanca, au \u00eenghi\u0163it aproximativ 50.000 de euro \u00eentr-o prim\u0103 faz\u0103, f\u0103r\u0103 s\u0103 includem \u015fi stocul de marf\u0103. Finan\u0163area a fost proprie \u015fi bancar\u0103. Acum ne preg\u0103tim de lansarea unei platforme online asociate conceptului \u015fi investi\u0163iile p\u00e2n\u0103 \u00een acest moment se ridic\u0103 deja la peste 35.000 de euro.\u201d<br \/>\nPornit \u00een decembrie 2019, businessul KiDDUiNO a realizat o cifr\u0103 de afaceri de aproximativ 20.000 de euro \u00een 2019, generat\u0103 de magazinul \u015fi clubul cu acela\u015fi nume. \u201eProfitul a fost negativ, dar suntem abia la \u00eenceput\u201d, spune \u015etef\u0103ni\u0163\u0103 Manea. La fel cum \u015fi clien\u0163ii KiDDUiNO tot la \u00eenceput sunt \u00een \u00eencerc\u0103rile lor de a se dezvolta. Din echip\u0103 fac parte cinci angaja\u0163i implica\u0163i \u00een buna desf\u0103\u015furare a atelierelor, dar \u015fi \u00een func\u0163ionarea magazinului.<\/p>\n<p>\nDurata unui workshop este de<br \/>\n60 de minute, iar clien\u0163ii pot alege \u00eentre trei tipuri de abonament, cu pre\u0163uri \u00eentre 540 \u015fi 1.200 de lei, \u00een func\u0163ie de num\u0103rul de cursuri.<br \/>\n\u201eAv\u00e2nd \u00een vedere c\u0103 produsele sunt provenit<span style=\"font-size: 12px;\">e din economii mari, precum Statele Unite ale Americii, Italia, China, Japonia \u015fi reprezint\u0103 v\u00e2rfuri de tehnologie, pre\u0163urile pot p\u0103rea ridicate. Sunt \u00eens\u0103 pre\u0163uri corecte, care acoper\u0103 cheltuieli, investi\u0163ii \u015fi o marj\u0103 foarte mic\u0103 de profit, care oricum se duce \u00een dezvoltare\u201d, spune \u015etef\u0103ni\u0163\u0103 Manea.<\/span><\/p>\n<p>\nPandemia, cu izolarea \u015fi blocajul cu care a venit la pachet, nu a fost propice unui business precum KiDDUiNO, unde interac\u0163iunea cu copiii \u2013 mari sau mici \u2013 este primordial\u0103, tocmai deoarece conceptul se bazeaz\u0103 pe apropiere social\u0103, a\u015fa cum l-au g\u00e2ndit cei doi antreprenori. Cu toate acestea, ei nu au disperat.<br \/>\n\u201eSper\u0103m s\u0103-l putem resuscita (conceptul \u2013 n. red.) printr-o platform\u0103 web inteligent\u0103, care s\u0103 diminueze c\u00e2t se poate de mult acest handicap. Pe de alt\u0103 parte, odat\u0103 cu aceast\u0103 pandemie, credem c\u0103 idei ca \u00abfunc\u0163ionalitate\u00bb, \u00abindividualitate\u00bb, \u00abindependen\u0163\u0103\u00bb, \u00abmanualitate\u00bb, \u00abspirit practic\u00bb, asociate individului, vor redeveni fundamentale pentru urm\u0103toarele decenii. Credem c\u0103 tot r\u0103ul acesta poate duce spre un bine\u201d, este de p\u0103rere \u015etef\u0103ni\u0163\u0103 Manea.<br \/>\n\u015ei de\u015fi planurile se scriu cu mai mult\u0103 precau\u0163ie ast\u0103zi, el \u015fi Simona Manea, so\u0163ia lui, au trasat dou\u0103 direc\u0163ii clare de dezvoltare pentru KiDDUiNO pentru urm\u0103toarele luni. Una este deschiderea platformei online pe care au creionat-o deja \u00een minte, iar cealalt\u0103 este distribu\u0163ia de licen\u0163e educa\u0163ionale \u201eKiDDUiNO \u2013 Atelierul de inven\u0163ii\u201d c\u0103tre \u015fcoli, spa\u0163ii de joac\u0103, afterschool, cluburi de hobbyuri, astfel \u00eenc\u00e2t metoda lor de \u00eenv\u0103\u0163are s\u0103 ajung\u0103 la comunit\u0103\u0163i c\u00e2t mai mari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cencepe cu un tat\u0103 care vrea o solu\u0163ie alternativ\u0103 de \u00eenv\u0103\u0163are pentru copiii lui. Continu\u0103 cu pasiunea pentru tehnologii noi. \u015ei se ajunge la un concept care se transform\u0103 mai t\u00e2rziu \u00een idee de business. Este povestea KiDDUiNO, un tip de activitate care aduce \u00een aten\u0163ie hobbyuri \u015fi me\u015fte\u015fuguri de mult uitate \u015fi ultimele tehnologii din domeniul informaticii, al electronicii, al roboticii. Cine sunt clien\u0163ii? To\u0163i copiii \u00eentre cinci \u015fi 55 de ani. Uneori \u015fi peste.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[332,235,4126,13250,9734,342,553,7442,22407,274,10652,149,8301,36118,7178,5239,60,450,8932,18802,5061,241,32934],"class_list":["post-184318","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-activitate","tag-business","tag-clienti","tag-club","tag-concept","tag-continuare","tag-copii","tag-dezvoltare","tag-fiu","tag-incepere","tag-informatica","tag-investitii","tag-magazin","tag-manea","tag-marketing","tag-pasiune","tag-piata","tag-platforma","tag-poveste","tag-solutie","tag-tata","tag-transformare","tag-uitare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184318"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184318\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}