\nO mare parte dintre companiile care \u00ee\u015fi fac publicitate au decis s\u0103 boicoteze re\u0163eaua social\u0103 Facebook \u015fi s\u0103 renun\u0163e la publicitate pe aceasta. Cel mai recent anun\u0163 \u00een acest sens a fost al Coca-Cola, potrivit Business Insider.
\nCa urmare a boicotului, pre\u0163ul ac\u0163iunilor Facebook este \u00een sc\u0103dere, la fel \u015fi averea lui Mark Zuckerberg.<\/p>\n
Averea net\u0103 a lui Zuckerberg ar fi sc\u0103zut cu 7,21 miliarde de dolari s\u00e2mb\u0103t\u0103, 27 iunie, \u00een timp ce ac\u0163iunile Facebook au sc\u0103zut cu mai mult de 8% la finalul zilei de tranzac\u0163ionare de vineri.<\/p>\n
Campania \u00eempotriva Facebook se nume\u015fte #StopHateforProfit. CEO-ul Coca-Cola, James Quincey, a declarat c\u0103 publicitatea pe social media va fi oprit\u0103 timp de 30 de zile c\u00e2t timp \u00ee\u015fi reg\u00e2ndesc politicile.<\/p>\n
\n\u201eNu este loc de rasism \u00een lume \u015fi nu este loc de rasism pe social media\u201d, a scris Quincey pe site-ul Coca-Cola. \u201eCoca-Cola va pune pe pauz\u0103 toate reclamele pl\u0103tite pe toate platformele de social media pentru cel pu\u0163in 30 de zile. Ne folosim de aceast\u0103 perioad\u0103 pentru a reevalua politicile de advertising \u015fi a vedea eventualele lucruri pe care le avem de revizuit. Ne a\u015ftept\u0103m la mai mult\u0103 responsabilitate \u015fi transparen\u0163\u0103 de la partenerii no\u015ftri din social media.\u201d<\/p>\n
Campania #StopHateforProfit a fost lansat\u0103 pe 19 iunie ca urmare a mor\u0163ii lui George Floyd \u00een Minneapolis \u015fi ale declara\u0163iilor f\u0103cute de unii politicieni pe re\u0163elele sociale, inclusiv de Donald Trump.<\/p>\n
\n
\nCampania \u00eei preseaz\u0103 pe cei care cump\u0103r\u0103 publicitate pe Facebook s\u0103 \u00ee\u015fi reg\u00e2ndeasc\u0103 aceste cheltuieli p\u00e2n\u0103 c\u00e2nd vor exista ni\u015fte politici de moderare mai stricte ale post\u0103rilor.
\nCorpora\u0163ii uria\u015fe, printre care Unilever, Hershey, North Face, Verizon \u015fi multe altele, fie au f\u0103cut o pauz\u0103, fie \u015fi-au oprit cheltuielile de publicitate pe Facebook \u015fi pe alte platforme.<\/p>\n
\nSe pare c\u0103 strategia a func\u0163ionat – Zuckerberg a anun\u0163at c\u0103 vor modera post\u0103rile politicienilor care \u00eencalc\u0103 regulile, spre exemplu discursurile de ur\u0103 sau violente. P\u00e2n\u0103 acum compania refuzat s\u0103 se implice \u00een astfel de discu\u0163ii.<\/p>\n","protected":false},"excerpt":{"rendered":"
O mare parte dintre companiile care \u00ee\u015fi fac publicitate au decis s\u0103 boicoteze re\u0163eaua social\u0103 Facebook \u015fi s\u0103 renun\u0163e la publicitate pe aceasta. Cel mai recent anun\u0163 \u00een acest sens a fost al Coca-Cola, potrivit Business Insider. Ca urmare a boicotului, pre\u0163ul ac\u0163iunilor Facebook este \u00een sc\u0103dere, la fel \u015fi averea lui Mark Zuckerberg. Averea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[20174,6517,7320,161,6763,20050],"class_list":["post-184204","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-boicot","tag-coca-cola","tag-facebook","tag-miliarde","tag-publicitate","tag-zuckerberg"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184204"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184204\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}