\nHennes & Mauritz, al doilea cel mai mare retailer de \u00eembr\u0103c\u0103minte din lume, a suferit pierderi masive \u00een al doilea trimestru ca urmare a m\u0103surilor lansate pentru a controla r\u0103sp\u00e2ndirea coronavirusului, \u00eens\u0103 compania a declarat c\u0103 v\u00e2nz\u0103rile \u015fi-au revenit cu mult peste a\u015ftept\u0103ri \u00een luna iunie, potrivit Financial Times.<\/p>\n
\nGrupul suedez a anun\u0163at vineri c\u0103 veniturile \u00eenregistrate \u00eentre 1 \u015fi 24 iunie au sc\u0103zut cu 25% comparativ cu aceea\u015fi perioad\u0103 a anului trecut, dup\u0103 ce \u00eenregistrase pierderi de 50%, sau 3 miliarde de dolari, \u00een T2.<\/p>\n
\nLa apogeul pandemiei de COVID-19 din Europa \u015fi Statele Unite, au fost \u00eenchise patru din cinci magazine H&M, v\u00e2nz\u0103rile s\u0103pt\u0103m\u00e2nale sc\u0103z\u00e2nd astfel cu 70%. \u00cens\u0103 de la mijlocul lunii aprilie \u00eencoace, v\u00e2nz\u0103rile au \u00eenceput s\u0103 \u00ee\u015fi revin\u0103 gradual, \u00een timp ce afacerile online au crescut cu 36%.<\/p>\n
\n\u201eEste clar c\u0103 schimb\u0103rile din comportamentul consumatorilor vor accelera procesul de digitalizare al retailerilor de \u00eembr\u0103c\u0103minte. Pentru a \u00eendeplini aceast\u0103 sarcin\u0103, vom continua s\u0103 adapt\u0103m compania \u015fi ne vom \u00eembun\u0103t\u0103\u0163i tehnicile de lucru, devenind astfel mai flexibili, mai rapizi \u015fi mai eficien\u0163i\u201d, a declarat Helena Helmersson, noul CEO din cadrul H&M.<\/p>\n
\nCompania \u015fi-a pierdut titlul de cel mai mare retailer de \u00eembr\u0103c\u0103minte \u00een fa\u0163a celor de la Inditex \u00een urm\u0103 cu aproape zece ani, suferind ulterior un declin semnificativ \u00een ceea ce prive\u015fte profitabilitatea. Inditex, companie care de\u0163ine brandurile Zara \u015fi Bershka, a \u00eenregistrat o sc\u0103dere de 44% a v\u00e2nz\u0103rilor \u00eentre lunile februarie \u015fi aprilie.<\/p>\n
\n\u00cenainte de pandemie, H&M era pe punctul de a \u00eencheia un proces lung de investi\u0163ii pe fondul digitaliz\u0103rii \u015fi a unei competi\u0163ii din ce \u00een ce mai dure.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Hennes & Mauritz, al doilea cel mai mare retailer de \u00eembr\u0103c\u0103minte din lume, a suferit pierderi masive \u00een al doilea trimestru ca urmare a m\u0103surilor lansate pentru a controla r\u0103sp\u00e2ndirea coronavirusului, \u00eens\u0103 compania a declarat c\u0103 v\u00e2nz\u0103rile \u015fi-au revenit cu mult peste a\u015ftept\u0103ri \u00een luna iunie, potrivit Financial Times. Grupul suedez a anun\u0163at vineri c\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11567,161,8327,6909],"class_list":["post-184184","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-hm","tag-miliarde","tag-scadere","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184184"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184184\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}