{"id":184105,"date":"2020-06-24T09:59:19","date_gmt":"2020-06-24T09:59:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184105"},"modified":"2020-06-24T09:59:19","modified_gmt":"2020-06-24T09:59:19","slug":"de-la-furca-la-furculita-trebuie-sa-inchidem-cercul-productiei-agricole-sa-pornim-de-la-materia-prima-si-sa-ajungem-cu-produsul-direct-pe-raft-la-consumator","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184105","title":{"rendered":"De la furc\u0103 la furculi\u0163\u0103: trebuie s\u0103 \u00eenchidem cercul produc\u0163iei agricole, s\u0103 pornim de la materia prim\u0103 \u015fi s\u0103 ajungem cu produsul direct pe raft, la consumator"},"content":{"rendered":"<p>\n<strong>\u2666 Trendul \u00een r\u00e2ndul consumatorilor de a alege bunuri agro-alimentare \u201emade in Ro\u201c \u00een detrimentul celor din import s-a accentuat \u00een timpul perioadei de izolare, iar produc\u0103torii agricoli rom\u00e2ni ar trebui s\u0103 creioneze planuri pentru investi\u0163ii \u00een cre\u015fterea capacit\u0103\u0163ilor \u015fi chiar \u00een unit\u0103\u0163i noi de procesare \u2666 Integrarea lan\u0163ului de produc\u0163ie ar \u00eensemna pentru consumator accesul rapid la bunuri proaspete \u2666 Totodat\u0103, printr-un lan\u0163 scurt de produc\u0163ie se poate reduce considerabil riscul apari\u0163iei de \u00eentreruperi sau probleme care \u00een final se traduc prin absen\u0163a de la raft a bunurilor alimentare vitale \u00een vremuri de boom \u015fi de criz\u0103 totodat\u0103.<\/strong><\/p>\n<p>\nDigitalizarea sectorului agri\u00adcol, adoptarea unor teh\u00adnologii noi \u015fi \u00een\u00adche\u00adie\u00adrea unor parteneriate cu ju\u00adc\u0103torii din dome\u00adniu, dar \u015fi cu institu\u0163iile de creditare re\u00adpre\u00adzin\u00adt\u0103 principalele direc\u0163ii pentru dez\u00advol\u00adta\u00adrea agriculturii, o ramur\u0103 cheie a eco\u00adno\u00admiei locale. Aceasta este una dintre con\u00adcluziile transmise de mai mul\u0163i antre\u00adpre\u00adnori, bancheri \u015fi repre\u00adzentan\u0163i ai unor fon\u00adduri de finan\u0163are \u015fi de garantare \u00een ca\u00addrul videoconferin\u0163ei \u201eImportan\u0163a par\u00adteneriatelor \u00een business. Dezvoltarea com\u00adpaniilor agro \u015fi micro prin cooperare \u015fi colaborare\u201c, organi\u00adzat\u0103 ieri, 23 iunie, de ZF \u00een parteneriat cu Patria Bank.<\/p>\n<p>\n\u201eSe remarc\u0103 o deschidere mult mai mare a agricultorilor c\u0103tre solu\u0163ii care presupun monitorizarea culturilor cu sonde, cu drone. Sunt multe idei \u00een zona aceasta \u015fi ne a\u015ftept\u0103m la o adop\u0163ie tot mai mare pe acest palier, pentru c\u0103 teh\u00adno\u00adlogia devine tot mai important\u0103 \u00een agri\u00adcultur\u0103\u201c, a transmis Codru\u0163 Nicolau, director general adjunct pe divizia comercial\u0103 \u00een cadrul Patria Bank.<\/p>\n<p>\nDe altfel, Marius Chiric, antre\u00adpre\u00adno\u00adrul care administreaz\u0103 prin Landteknic M &#038; N peste 700 de hectare de teren agricol \u00een jude\u0163ul Bac\u0103u, con\u00adsi\u00adder\u0103 c\u0103 tehnologia \u015fi digitalizarea vor deveni tot mai importante \u00een dezvol\u00adta\u00adrea businesu\u00adrilor din domeniul agricol, iar odat\u0103 cu genera\u0163iile noi de antreprenori acest trend va cre\u015fte.<\/p>\n<p>\nTotodat\u0103, Alina Toma, pre\u015fedinte \u015fi director general al Fondului de Ga\u00adran\u00adtare a Creditului Rural (FGCR), con\u00adsi\u00adder\u0103 c\u0103 sectorul agricol este vital pentru economie, iar produc\u0163ia agricol\u0103 pri\u00admar\u0103 ar trebui s\u0103 ajung\u0103 \u201ede la furc\u0103 la furculi\u0163\u0103\u201c.<\/p>\n<p>\n\u201e\u00cen ultimii 2-3 ani s-a \u00eencurajat foar\u00adte mult asocierea, astfel \u00eenc\u00e2t s\u0103 creasc\u0103 pu\u00adterea de negociere. Ar trebui s\u0103 con\u00adsu\u00adm\u0103m \u00eent\u00e2i produsele locale. Retailerii au ni\u015fte condi\u0163ii de transport, de depo\u00adzitare, de asigurare a fluxului, pe care produc\u0103torii locali doar prin asociere le pot realiza\u201c, afirm\u0103 Alina Toma.<\/p>\n<p>\nCu toate acestea, BioFresh Banat, un start-up care a pornit de la ideea de a aduce pe pia\u0163\u0103 produse bio 100% \u00een par\u00adtea de vest a \u0163\u0103rii \u015fi de a readuce gus\u00adtul le\u00adgumelor proaspete, este prezent \u00een toa\u00adte marile re\u0163ele de retail modern din Ro\u00adm\u00e2\u00adnia \u00eenc\u0103 din primul an de ac\u00adtivitate, spu\u00adne Nicoleta Cioca, cofonda\u00adtoare a busi\u00adnes\u00adsului. Antreprenoarea adau\u00adg\u0103 c\u0103 \u00een prezent consumatorul ro\u00adm\u00e2n se uit\u0103 \u00een con\u00adtinuare la pre\u0163 \u015fi trebuie educat s\u0103 cau\u00adte \u00een pia\u0163\u0103 produ\u00adsul rom\u00e2nesc, \u201es\u0103 cau\u00adte un produs s\u0103\u00adn\u0103tos, la pre\u0163 compe\u00adtitiv, \u00een cantit\u0103\u0163i pe care le folose\u015fte\u201c.<\/p>\n<p>\nTotodat\u0103, ea crede c\u0103 micii antre\u00adpre\u00adnori trebuie s\u0103 fie proactivi \u015fi s\u0103 mear\u00adg\u0103 s\u0103 bat\u0103 la u\u015fa retailerilor. \u201eChiar dac\u0103 ai un produs gustos, e\u015fti un ju\u00adc\u0103tor mic \u015fi trebuie s\u0103 mergem s\u0103 batem la u\u015fa celor mari.\u201c<\/p>\n<p>\nAgricultura rom\u00e2neasc\u0103 are un poten\u0163ial de cre\u015ftere uria\u015f, \u00eens\u0103 e nevoie de cre\u015fterea productivit\u0103\u0163ii juc\u0103torilor activi \u00een domeniu, iar acest lucru se poate \u00eent\u00e2mpla doar prin investi\u0163ii masive \u015fi prin asigurarea finan\u0163\u0103rii, deci prin parteneriate \u00eentre to\u0163i actorii economici.<\/p>\n<p>\n\u201eAvem un poten\u0163ial major, pentru c\u0103 la dimensiunea suprafe\u0163ei agricole sun\u00adtem pe locul 6 \u00een UE, \u00eens\u0103 pro\u00adduc\u00adtivitatea la hectar este mic\u0103, in\u00adfluen\u0163at\u0103 de multe aspecte. Lipsa iri\u00adga\u00ad\u0163iilor \u015fi gra\u00addul redus de tehnologizare, mult sub me\u00addia european\u0103, sunt probleme ale agri\u00adculturii rom\u00e2ne\u015fti\u201c, a subliniat Daniela Iliescu, CEO &#038; board member al Patria Bank.<\/p>\n<p>\nEa consider\u0103 c\u0103 este nevoie de m\u0103suri publice \u015fi private pentru a dezvolta sectorul agricol, preciz\u00e2nd c\u0103 b\u0103ncile au apetit de finan\u0163are \u015fi creaz\u0103 produse specifice activit\u0103\u0163ii \u015fi nevoilor clien\u0163ilor.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#8b4513;\">Agricultura \u00een cifre<\/span><\/strong><\/span><\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Fondul European de Investi\u0163ii, care gestioneaz\u0103 programul pentru Ocuparea For\u0163ei de Munc\u0103 \u015fi Inovare Social\u0103 (EaSI), prin care se dore\u015fte cre\u015fterea disponibilit\u0103\u0163ii \u015fi accesabilit\u0103\u0163ii microfinan\u0163\u0103rii va m\u0103ri plafonul existent cu 300 mil. lei cu Patria Bank.<\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Patria Bank de\u0163ine 7% ca num\u0103r de clien\u0163i \u00een cota de pia\u0163\u0103 a afacerilor micro \u015fi 9% ca num\u0103r de clien\u0163i \u00een cot\u0103 de pia\u0163\u0103 a afacerilor agricole.<\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Fondul de Garantare a Creditului Rural, \u00een cei 26 de ani de activitate, a garantat 11 mld. lei aferen\u0163i unui volum de credite de peste 16 mld. lei.<\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Grupul Patria a acordat credite de peste 70 mil. lei cu garantare FGCR \u015fi de peste 100 mil. lei \u00een parteneriat cu APIA.<\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Productivitatea medie la hectar a crescut fa\u0163\u0103 de acum un deceniu. Dac\u0103 \u00een 2008-2009 media la gr\u00e2u era de 2-3 t\/ha, acum este de 5 t\/ha.<\/p>\n<p>\n<span style=\"color:#800000;\">\u2666<\/span> Num\u0103rul fermierilor este \u00een sc\u0103dere cu circa 15-20.000 \u00een fiecare an, \u00eens\u0103 sunt cu 3.000 mai mul\u0163i tineri (18-45 de ani) care au pariat pe agricultur\u0103 \u00een ultimul an fa\u0163\u0103 de anul precedent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalizarea sectorului agri\u00adcol, adoptarea unor teh\u00adnologii noi \u015fi \u00een\u00adche\u00adie\u00adrea unor parteneriate cu ju\u00adc\u0103torii din dome\u00adniu, dar \u015fi cu institu\u0163iile de creditare re\u00adpre\u00adzin\u00adt\u0103 principalele direc\u0163ii pentru dez\u00advol\u00adta\u00adrea agriculturii, o ramur\u0103 cheie a eco\u00adno\u00admiei locale. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[46519,46518],"class_list":["post-184105","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-importanta-parteneriatelor-in-business-dezvoltarea-companiilor-agro-si-micro-prin-cooperare-si-colaborare","tag-videoconferinta-zf-patria-bank"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184105"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184105\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}