{"id":184088,"date":"2020-06-23T12:59:00","date_gmt":"2020-06-23T12:59:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184088"},"modified":"2020-06-23T12:59:00","modified_gmt":"2020-06-23T12:59:00","slug":"antreprenoarea-care-a-devenit-milionara-datorita-unei-resurse-pe-care-romanii-au-ignorat-o-si-a-crescut-businessul-cu-aproape-50-chiar-in-pandemie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184088","title":{"rendered":"Antreprenoarea care a devenit milionar\u0103 datorit\u0103 unei resurse pe care rom\u00e2nii au ignorat-o \u015fi-a crescut businessul cu aproape 50% chiar \u00een pandemie"},"content":{"rendered":"<p>\nCompania Ivatherm, produc\u0103toare de articole de&nbsp;\u00eengrijire a pielii bazate pe apa termal\u0103 Herculane, a \u00eenregistrat o cre\u015ftere a v\u00e2nz\u0103rilor cu 46% \u00een primele cinci luni ale anului 2020 \u00een raport cu aceea\u015fi perioad\u0103 a anului trecut \u015fi estimeaz\u0103 la finalul anului v\u00e2nz\u0103ri de 20 de milioane de lei, \u00een cre\u015ftere cu 50% fa\u0163\u0103 de 2019, \u00een ciuda efectelor pandemiei COVID-19.<\/p>\n<p>\n\u201e\u00cen contextul actual, exist\u0103 dou\u0103 tendin\u0163e noi \u00een ceea ce prive\u015fte obiceiurile consumatorilor. Anxietatea \u015fi preocuparea crescut\u0103 fa\u0163\u0103 de s\u0103n\u0103tate schimb\u0103 felul \u00een care alegem produsele pe care le consum\u0103m. Preferin\u0163ele consumatorilor se \u00eendreapt\u0103 tot mai mult spre produse sigure de farmacie, testate pentru eficien\u0163\u0103 \u015fi siguran\u0163\u0103. Pe de alt\u0103 parte, exist\u0103 o tendin\u0163\u0103 nou\u0103 de \u00eentoarcere la produse care utilizeaz\u0103 resursele locale, a\u015fa cum este \u015fi cazul nostru\u201d, a spus Rucsandra Hurezeanu, fondator \u015fi CEO al Ivatherm.<\/p>\n<p>\nPotrivit reprezentan\u0163ilor businessului, Ivatherm este cea mai mare companie rom\u00e2neasc\u0103 de dermato-cosmetice, cu o cot\u0103 de 10% pe pia\u0163a cosmeticelor de farmacie \u015fi o prezen\u0163\u0103 interna\u0163ional\u0103 \u00een 12 \u0163\u0103ri.<\/p>\n<p>\nPentru a se adapta noului context de pia\u0163\u0103, compania a lansat pe pia\u0163\u0103 \u00eenc\u0103 de la sf\u00e2r\u015fitul lunii aprilie \u015fi primele geluri pentru dezinfectarea m\u00e2inilor \u015fi solu\u0163ii biocide.<\/p>\n<p>\n\u00cen luna martie, reprezentan\u0163ii Ivatherm au fost invita\u0163i de c\u0103tre Cosmetics Europe \u015fi BBC s\u0103 participe la un proiect editorial care exploreaz\u0103 inova\u0163ia \u015fi tendin\u0163ele din sectorul cosmetic european \u00eentr-o serie de 15 filme documentare, Ivatherm fiind, potrivit reprezentan\u0163ilor comapniei, primul brand rom\u00e2nesc prezent al\u0103turi de marii juc\u0103tori globali din sectorul cosmeticelor \u00eentr-o astfel de ini\u0163iativ\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania Ivatherm, produc\u0103toare de articole de&nbsp;\u00eengrijire a pielii bazate pe apa termal\u0103 Herculane, a \u00eenregistrat o cre\u015ftere a v\u00e2nz\u0103rilor cu 46% \u00een primele cinci luni ale anului 2020 \u00een raport cu aceea\u015fi perioad\u0103 a anului trecut \u015fi estimeaz\u0103 la finalul anului v\u00e2nz\u0103ri de 20 de milioane de lei, \u00een cre\u015ftere cu 50% fa\u0163\u0103 de 2019, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,5622,246],"class_list":["post-184088","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-cosmetice","tag-crestere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184088"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184088\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}