{"id":184049,"date":"2020-06-22T12:05:00","date_gmt":"2020-06-22T12:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184049"},"modified":"2026-04-07T18:46:56","modified_gmt":"2026-04-07T18:46:56","slug":"ioana-birta-cfo-teraplast-oamenii-urmeaza-liderii-autentici-integri-si-desigur-competenti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184049","title":{"rendered":"Ioana Birta, CFO Teraplast: \u201eOamenii urmeaz\u0103 liderii autentici, integri \u015fi, desigur, competen\u0163i&#8221;"},"content":{"rendered":"<p>\n&nbsp;\u201e\u00cen ultimul an am crescut gradul de digitalizare \u00een special pe partea de planificare \u015fi customer service, am pus accent pe automatizarea produc\u0163iei \u015fi am implementat tehnologii revolu\u0163ionare precum Robotic Process Automation (RPA). Am reu\u015fit astfel s\u0103 \u00eembun\u0103t\u0103\u0163im semnificativ procesul de analiz\u0103 a clien\u0163ilor grupului, iar performan\u0163a opera\u0163ional\u0103 a crescut cu peste 10%\u201d, \u00ee\u015fi descrie Ioana Birta, CFO al Grupului TeraPlast cele mai recente realiz\u0103ri profesionale. \u0162inta sa \u015fi, de altfel, a \u00eentregii echipe TeraPlast pentru anul acesta este atingerea unei cifre de afaceri de 1,25 mld. lei.<\/p>\n<p>\nIoana Birta se descrie drept o persoan\u0103 orientat\u0103 spre obiective. \u201e\u00cen acela\u015fi timp aprecierea oamenilor cu care lucrez este foarte important\u0103 pentru mine. Mereu m\u0103 g\u00e2ndesc la impactul pe termen lung al deciziilor pe care le iau.\u201d<\/p>\n<p>\nEa spune c\u0103, \u00een general, se fere\u015fte de stereotipuri \u015fi generaliz\u0103ri. \u201eLa sf\u00e2r\u015fitul zilei, \u00eemi este clar c\u0103 oamenii urmeaz\u0103 liderii autentici, integri \u015fi, desigur, competen\u0163i. Oameni care se cunosc bine, care \u015ftiu s\u0103-\u015fi foloseasc\u0103 calit\u0103\u0163ile pentru a fi mai productivi, \u015ftiu s\u0103 pun\u0103 \u00een valoare calit\u0103\u0163ile celor din echip\u0103 \u015fi s\u0103 aib\u0103 colegi care s\u0103-i completeze.\u201d\u00cen opinia sa, \u201efiecare lider are un proces decizional influen\u0163at de propria personalitate. Leadershipul feminin implic\u0103 o viziune axat\u0103 pe empatie, grija fa\u0163\u0103 de oameni, colaborare, viziune pe termen lung, \u00een timp ce principiile masculine sunt descrise de hot\u0103r\u00e2re, ambi\u0163ie, \u00eencredere \u00een for\u0163ele proprii, competitivitate.\u201d<\/p>\n<p>\nCFO-ul TeraPlast crede c\u0103 tinerii afla\u0163i la \u00eenceputul parcursului profesional trebuie, pentru a-\u015fi g\u0103si cariera potrivit\u0103, s\u0103 se cunoasc\u0103 pe ei \u00een\u015fi\u015fi \u015fi s\u0103 descopere ce leg\u0103tur\u0103 exist\u0103 \u00eentre preferin\u0163ele \u015fi modul lor de a lucra, iar sfatul s\u0103u pentru ace\u015ftia este s\u0103 aib\u0103 \u00eencredere \u00een calit\u0103\u0163ile proprii \u015fi s\u0103 nu le fie team\u0103 s\u0103 cear\u0103 ajutorul colegilor, \u201edeoarece acest lucru face parte din procesul de \u00eenv\u0103\u0163are\u201d.<\/p>\n<p>\nProfilul Ioanei Birta a fost inclus \u00een anuarul 105 Cele mai puternice femei din business, realizat de Business MAGAZIN.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;\u201e\u00cen ultimul an am crescut gradul de digitalizare \u00een special pe partea de planificare \u015fi customer service, am pus accent pe automatizarea produc\u0163iei \u015fi am implementat tehnologii revolu\u0163ionare precum Robotic Process Automation (RPA). Am reu\u015fit astfel s\u0103 \u00eembun\u0103t\u0103\u0163im semnificativ procesul de analiz\u0103 a clien\u0163ilor grupului, iar performan\u0163a opera\u0163ional\u0103 a crescut cu peste 10%\u201d, \u00ee\u015fi descrie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[235,468,22699,200,33711,467,9718,16852,10595,32965,516,6266,7953,550,33400,19707,24359],"class_list":["post-184049","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-business","tag-colaborare","tag-competitivitate","tag-femei","tag-feminin","tag-grup","tag-hotarare","tag-implicare","tag-incredere","tag-influentare","tag-lider","tag-oameni","tag-personalitate","tag-proces","tag-termen-lung","tag-timp","tag-viziune"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184049"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184049\/revisions"}],"predecessor-version":[{"id":184063,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184049\/revisions\/184063"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}