{"id":184031,"date":"2020-06-22T10:19:58","date_gmt":"2020-06-22T10:19:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=184031"},"modified":"2020-06-22T10:19:58","modified_gmt":"2020-06-22T10:19:58","slug":"tanara-care-merge-impotriva-curentului-si-se-intoarce-in-romania-renuntand-la-salariul-de-mii-de-euro-pentru-a-face-o-afacere-in-tara-sa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=184031","title":{"rendered":"T\u00e2n\u0103ra care merge \u00eempotriva curentului \u015fi se \u00eentoarce \u00een Rom\u00e2nia renun\u0163\u00e2nd la salariul de mii de euro pentru a face o afacere \u00een \u0163ara sa"},"content":{"rendered":"<p>\nPe C\u0103t\u0103lina Mihai antreprenoriatul a g\u0103sit-o la Londra, \u00een urm\u0103 cu doi ani, pe vremea c\u00e2nd lucra pentru Phillip Jeffries, un brand american care produce tapet de lux. Ajunsese s\u0103 cunoasc\u0103 bine pia\u0163a londonez\u0103, iar \u00een vara anului 2018, \u00eentoars\u0103 \u00een concediu \u00een Rom\u00e2nia, a vrut s\u0103 testeze \u015fi pia\u0163a local\u0103. De aici p\u00e2n\u0103 la Moftapet a mai fost nevoie doar de c\u00e2\u0163iva pa\u015fi \u015fi de o asociat\u0103 \u00een echip\u0103 &#8211; Tatiana Maria Gheorghioiu.<\/p>\n<p>\n\u00cen Rom\u00e2nia, C\u0103t\u0103lina Mihai a stabilit \u00eent\u00e2lniri cu studiouri de design \u015fi a \u00eencercat s\u0103 fac\u0103 brandul cunoscut pe plan local. S-a \u00eentors \u00een Londra, iar peste c\u00e2teva luni a constatat c\u0103 distribu\u0163ia de tapet Phillip Jeffries \u00een Rom\u00e2nia ajunsese la o valoare de 25.000 de lire (aproape 28.000 de euro). Cu primele semnale pozitive la orizont, a \u00eendr\u0103znit la mai mult.<br \/>\n\u201eDup\u0103 acest experiment, am vorbit cu prietena mea Tatiana Gheorghioiu, s\u0103 lucr\u0103m \u00eempreun\u0103 la un business, plan care s-a \u015fi concretizat. Am investit \u00een acest concept aproximativ 5.000 de euro p\u00e2n\u0103 acum \u015fi am reu\u015fit s\u0103 finaliz\u0103m formalit\u0103\u0163ile anul trecut \u00een septembrie\u201d, poveste\u015fte C\u0103t\u0103lina Mihai. De atunci \u015fi p\u00e2n\u0103 acum, au v\u00e2ndut pe plan local tapet de<br \/>\n20.000 de euro, ca reprezentan\u0163i ai Phillip Jeffries \u00een Rom\u00e2nia. Cine sunt clien\u0163ii? De la arhitec\u0163i la designeri de interior, to\u0163i cei care pot g\u0103si formula perfect\u0103 \u00een care tapetul s\u0103 ajung\u0103 pe pere\u0163ii clientului final.<br \/>\n\u201eCa angaja\u0163i, momentan, suntem doar eu \u015fi Tatiana \u015fi avem \u015fi suportul biroului din Londra, pentru logistic\u0103\u201d, mai spune C\u0103t\u0103lina Mihai. La fel ca Moftapet, \u015fi brandul Phillip Jeffries pornea tot cu pa\u015fi mici, \u00een urm\u0103 cu patru decenii, \u00eentr-un garaj din New Jersey, pus pe picioare de Eric \u015fi Susan Bershad. Portofoliul num\u0103ra pe atunci zece tipuri de tapet din fibre naturale. Din garajul american, tapetul Phillip Jeffries a ajuns din Sao Paolo p\u00e2n\u0103 \u00een Dubai \u015fi din Jakarta p\u00e2n\u0103 \u00een New York. Apoi \u015fi \u00een Rom\u00e2nia.<br \/>\nPre\u0163urile pornesc de la 40 de euro pe metru liniar \u015fi variaz\u0103 \u00een func\u0163ie de material \u015fi de munca depus\u0103 pentru crea\u0163ie. Tapetul poate avea tente de c\u00e2nep\u0103, de vinil care imit\u0103 foi\u0163a de aur, de frunz\u0103 de bananier sau, pentru preten\u0163io\u015fi, poate veni chiar cu o foi\u0163\u0103 de aur lucrat\u0103 manual de artizani. Cele mai scumpe variante ajung la 289 de euro pe metru liniar.<br \/>\n\u201ePentru 2020, avem \u00een plan s\u0103 facem cunoscut brandul, iar designerii s\u0103 acceseze prin intermediul nostru instrumentele pentru un design deosebit \u015fi rapid. Din experien\u0163a mea la Londra, am v\u0103zut c\u0103, odat\u0103 ce designerii reu\u015fesc s\u0103 ne cunoasc\u0103 pe noi, dar \u015fi produsele, ajungem s\u0103 facem echip\u0103 bun\u0103 \u00eempreun\u0103.\u201d<br \/>\nC\u0103t\u0103lina Mihai spune c\u0103, \u00een calitate de colaboratori ai produc\u0103torului american, produsele Phillip Jeffries se v\u00e2nd cu acela\u015fi pre\u0163 c\u0103tre designeri, \u015fi nu la pre\u0163uri mai mari.<br \/>\n\u201eMomentan, ne desf\u0103\u015fur\u0103m activitatea doar online, \u00eens\u0103 pe viitor avem \u00een plan s\u0103 deschidem un showroom \u015fi s\u0103 oferim designerilor \u015fi arhitec\u0163ilor o varietate mai mare de produse la pre\u0163uri de produc\u0103tor\u201d, spune C\u0103t\u0103lina Mihai.<br \/>\nCum pentru orice detaliu de design interac\u0163iunea direct\u0103 este primordial\u0103, pandemia \u015fi izolarea cu care aceasta a venit au fr\u00e2nat pu\u0163in din evolu\u0163ia Moftapet. \u00cens\u0103 luxul are via\u0163\u0103 mai lung\u0103 dec\u00e2t coronavirusul, a\u015fa c\u0103 businessul merge mai departe.<\/p>\n<hr \/>\n<p>\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero.<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19284444\/10\/wieb-toys.jpg?height=1138&#038;width=640\" style=\"width: 640px; height: 1138px;\" \/><\/p>\n<p>\nWieb Toys \u2013 produc\u0103tor de juc\u0103rii robot (Sf\u00e2ntu Gheorghe)<br \/>\nFondatoare: Mihalcz Szende \u015fi Kristo Kinga<br \/>\nInvesti\u0163ie ini\u0163ial\u0103:&nbsp;42.000 de euro<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19284444\/9\/roserry.jpg?height=777&#038;width=640\" style=\"width: 640px; height: 777px;\" \/><\/p>\n<p>\nRoserry \u2013 brand de rochii (Bucure\u015fti)<br \/>\nFondatoare: Carmen Dasc\u0103lu<br \/>\nInvesti\u0163ie ini\u0163ial\u0103: 20.000 de euro<br \/>\nCifr\u0103 de afaceri \u00een 2019: 300.000 de euro<br \/>\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19284444\/2\/bbu-restore.jpg?height=640&#038;width=640\" style=\"width: 640px; height: 640px;\" \/><\/p>\n<p>\nBBU restore \u2013 restaur\u0103ri de cl\u0103diri \u015fi mobilier (Cluj-Napoca \u015fi Bucure\u015fti)<br \/>\nFondatori: Vladimir \u015fi Tudor Buburuzan<br \/>\nInvesti\u0163ii: 80.000 de euro<br \/>\nPrezen\u0163\u0103: na\u0163ional\u0103<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19284444\/4\/gentle-dentist.jpg?height=1153&#038;width=640\" style=\"width: 640px; height: 1153px;\" \/><\/p>\n<p>\nThe Gentle Dentist \u2013 dou\u0103 clinici stomatologice (Bucure\u015fti)<br \/>\nFondatoare: Beatrice P\u0103tra\u015fcu<br \/>\nInvesti\u0163ie ini\u0163ial\u0103: 650.000 de euro<br \/>\nCifr\u0103 de afaceri \u00een 2019: 1,4 mil. euro<br \/>\nPrezen\u0163\u0103: \u00een zonele Unirii \u015fi Doroban\u0163i din Bucure\u015fti<\/p>\n<hr \/>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19284444\/3\/bere-a-la-cluj.jpg?height=480&#038;width=640\" style=\"width: 640px; height: 480px;\" \/><\/p>\n<p>\nBere \u00e0 la Cluj \u2013 produc\u0163ie de bere artizanal\u0103 (Cluj-Napoca)<br \/>\nFondator: Ferencz Vigh<br \/>\nInvesti\u0163ii: 200.000 de euro<br \/>\nCifr\u0103 de afaceri \u00een 2019: 120.000 de euro<br \/>\nPrezen\u0163\u0103: HoReCa<\/p>\n<hr \/>\n<p>\nZF \u015fi Banca Transilvania&nbsp;au lansat proiectul Afaceri de la Zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero.&nbsp;\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de&nbsp;70-80 mld. euro.&nbsp;Intra\u0163i pe platforma www.zf.ro\/afaceri-de-la-zero \u015fi descoperi\u0163i universul de companii create de micii antreprenori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe C\u0103t\u0103lina Mihai antreprenoriatul a g\u0103sit-o la Londra, \u00een urm\u0103 cu doi ani, pe vremea c\u00e2nd lucra pentru Phillip Jeffries, un brand american care produce tapet de lux. Ajunsese s\u0103 cunoasc\u0103 bine pia\u0163a londonez\u0103, iar \u00een vara anului 2018, \u00eentoars\u0103 \u00een concediu \u00een Rom\u00e2nia, a vrut s\u0103 testeze \u015fi pia\u0163a local\u0103. De aici p\u00e2n\u0103 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[81,12870,13416,286,7179,306,235,4126,9597,13065,246,207,215,258,32506,6569,4127,26564,60,6547,13468,340,297,7541,98,97,4878,13141],"class_list":["post-184031","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-afaceri","tag-american","tag-asociere","tag-aur","tag-brand","tag-bucuresti","tag-business","tag-clienti","tag-cluj-napoca","tag-concediu","tag-crestere","tag-design","tag-designeri","tag-dubai","tag-gasire","tag-londra","tag-lux","tag-nevoie","tag-piata","tag-plan","tag-pornire","tag-preturi","tag-producator","tag-produse","tag-romania","tag-testare","tag-vanzare","tag-vara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184031"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/184031\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}