{"id":183821,"date":"2020-06-14T20:00:52","date_gmt":"2020-06-14T20:00:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=183821"},"modified":"2020-06-14T20:00:52","modified_gmt":"2020-06-14T20:00:52","slug":"britanicii-de-la-kingfisher-proprietarii-magazinelor-brico-depot-daca-unele-lucrari-se-faceau-inainte-cu-ajutorul-unor-mesteri-in-perioada-de-izolare-clientii-au-ales-sa-bricoleze-ei-insisi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=183821","title":{"rendered":"Britanicii de la Kingfisher, proprietarii magazinelor Brico D\u00e9p\u00f4t: Dac\u0103 unele lucr\u0103ri se f\u0103ceau \u00eenainte cu ajutorul unor me\u015fteri, \u00een perioada de izolare clien\u0163ii au ales s\u0103 bricoleze ei \u00een\u015fi\u015fi"},"content":{"rendered":"

\n\u2666 Britanicii de la Kingfisher au avut anul trecut \u00een Rom\u00e2nia v\u00e2nz\u0103ri totale de 216 milioane de lire (234 milioane de euro), \u00een cre\u015ftere cu 2,6% comparativ cu anul anterior, potrivit datelor de pe site-ul grupului.<\/strong><\/em><\/p>\n

\nIzolarea pentru aproximativ dou\u0103 luni i-a f\u0103cut pe rom\u00e2ni s\u0103 se preocupe mai mult de activit\u0103\u0163ile din gospod\u0103rie \u015fi s\u0103 \u00eentreprind\u0103 ei \u00een\u015fi\u015fi mici lucr\u0103ri pentru care, \u00een mod normal, ar fi chemat me\u015fteri, este de p\u0103rere C\u0103t\u0103lin Mazilu, director opera\u0163ional \u00een cadrul grupului Kingfisher, care de\u0163ine pe pia\u0163a local\u0103 magazinele de bricolaj Brico D\u00e9p\u00f4t.<\/p>\n

\n\u201eModul de a cum\u00adp\u0103ra s-a schim\u00adbat \u00een ultimele dou\u0103 luni. Clien\u0163ii au pre\u00adferat s\u0103 achizi\u00ad\u0163io\u00adneze pro\u00adduse online pen\u00adtru a p\u0103stra re\u00adco\u00adman\u00addarea de dis\u00adtan\u00ad\u0163are. De ase\u00adme\u00adnea, \u00een pe\u00adri\u00adoada amin\u00ad\u00adtit\u0103, mi\u00adcile pro\u00adiecte au fost f\u0103cute mai des \u00een regim de DIY (do it yourself \u2013 engl.). Dac\u0103 unele lucr\u0103ri se f\u0103ceau cu ajutorul unor me\u015fteri, \u00een perioada de izolare mai mul\u0163i clien\u0163i au ales s\u0103 bricoleze ei \u00een\u015fi\u015fi, solicit\u00e2nd sfaturile maga\u00adzi\u00adnelor sau asis\u00adten\u00ad\u0163\u0103 online\u201c, spune C\u0103t\u0103lin Mazilu. Astfel, micile repara\u0163ii, rea\u00admena\u00adjarea unor spa\u0163ii pentru a oferi loc pentru joaca sau \u015fcoala copiilor, amenajarea unor spa\u0163ii de depo\u00adzitare s-au reg\u0103sit printre preo\u00adcup\u0103rile din aceast\u0103 perioad\u0103.<\/p>\n

\nChiar \u015fi \u00een perioada de stare de urgen\u0163\u0103, toate cele 35 de magazine Brico D\u00e9p\u00f4t de pe plan local au continuat s\u0103 func\u0163ioneze, cu res\u00adpec\u00adtarea m\u0103surilor de distan\u00ad\u0163are social\u0103 \u015fi de siguran\u0163\u0103. \u00cen alte \u0163\u0103ri \u00een care grupul este prezent cu magazine \u2013 Marea Britanie, Fran\u00ad\u0163a, Spania, Rusia, acestea au fost \u00eenchise total sau par\u0163ial. \u201eCate\u00adgo\u00adria gr\u0103din\u0103 a fost una dintre cele mai c\u0103utate \u00eencep\u00e2nd cu luna martie, pe de o parte pentru c\u0103 oricum \u00eencepea sezonul at\u00e2t de preg\u0103tire, c\u00e2t \u015fi de ame\u00adna\u00adjare a gr\u0103dinii, iar pe de alt\u0103 parte pentru c\u0103, nea\u00adv\u00e2nd posi\u00adbilitatea s\u0103 ias\u0103 la plimbare sau s\u0103 c\u0103l\u0103\u00adtoreasc\u0103, mul\u0163i clien\u0163i \u015fi-au investit energia \u015fi resurse supli\u00admentare \u00een amena\u00adjarea gr\u0103dinilor \u015fi a bal\u00adcoanelor, astfel \u00eenc\u00e2t s\u0103 se simt\u0103 mai confortabil. Trambulinele pentru copii au avut succes\u201c, mai spune C\u0103t\u0103lin Mazilu.<\/p>\n

\nBritanicii de la Kingfisher au avut anul trecut \u00een Rom\u00e2nia v\u00e2nz\u0103ri totale de 216 milioane de lire (234 mil. euro), \u00een cre\u015ftere cu 2,6% comparativ cu anul anterior, potrivit datelor de pe site-ul grupului.<\/p>\n

\nKingfisher are \u00een Rom\u00e2nia 35 de magazine, toate sub numele Brico D\u00e9p\u00f4t, dup\u0103 ce oficialii britanici au luat decizia de a trece \u015fi fostele unit\u0103\u0163i Praktiker sub acest nume. Britanicii au intrat pe pia\u0163a local\u0103 \u00een 2013, prin achizi\u0163ia magazinelor Bricostore, rede\u00adnu\u00admite ulterior Brico D\u00e9p\u00f4t. <\/p>\n

\n\u00cen 2017, Kingfisher a cump\u0103rat \u015fi re\u0163eaua de magazine Praktiker de la omul de afaceri Omer Susli, iar anul trecut a luat decizia de a trece toate unit\u0103\u0163ile Praktiker sub brandul Brico D\u00e9p\u00f4t.<\/p>\n

\nGrupul Kingfisher de\u0163ine brandurile de magazine de bricolaj Brico D\u00e9p\u00f4t (\u00een Fran\u0163a \u015fi Rom\u00e2nia), B&Q (\u00een Anglia), Screwfix (tot \u00een Anglia) \u015fi Castorama (\u00een Fran\u0163a \u015fi Polonia).<\/p>\n

\nPe pia\u0163a local\u0103 de bricolaj, Kingfisher concureaz\u0103 cu retaileri precum Dedeman, Leroy Merlin, MatHaus sau Hornbach. \u00cen total, cele mai mari cinci re\u0163ele de bricolaj de pe pia\u0163a local\u0103 au \u00eempreun\u0103 116 magazine \u015fi afaceri cumulate de peste 12,1 miliarde de lei, potrivit bilan\u0163urilor din 2018, anul din care dateaz\u0103 cele mai recente informa\u0163ii financiare pentru toate companiile.<\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Izolarea pentru aproximativ dou\u0103 luni i-a f\u0103cut pe rom\u00e2ni s\u0103 se preocupe mai mult de activit\u0103\u0163ile din gospod\u0103rie \u015fi s\u0103 \u00eentreprind\u0103 ei \u00een\u015fi\u015fi mici lucr\u0103ri pentru care, \u00een mod normal, ar fi chemat me\u015fteri, este de p\u0103rere C\u0103t\u0103lin Mazilu, director opera\u0163ional \u00een cadrul grupului Kingfisher, care de\u0163ine pe pia\u0163a local\u0103 magazinele de bricolaj Brico D\u00e9p\u00f4t.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,7731,387,7251],"class_list":["post-183821","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-lucrari","tag-magazine","tag-marea-britanie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183821"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183821\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}