{"id":183369,"date":"2020-05-30T12:32:24","date_gmt":"2020-05-30T12:32:24","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=183369"},"modified":"2020-05-30T12:32:24","modified_gmt":"2020-05-30T12:32:24","slug":"cum-a-reusit-un-antreprenor-sa-transforme-un-ingredient-banal-intr-o-fabrica-de-bani-care-este-reteta-secreta","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=183369","title":{"rendered":"Cum a reu\u015fit un antreprenor s\u0103 transforme un ingredient banal \u00eentr-o fabric\u0103 de bani. Care este re\u0163eta secret\u0103"},"content":{"rendered":"<p>\n\u00cen urm\u0103 cu peste \u015fase decenii, antreprenorul Herman Warden Lay a fondat o companie care nu doar c\u0103 i-a adus un renume interna\u0163ional, ci a stat la baza form\u0103rii gigantului PepsiCo, al doilea produc\u0103tor de m\u00e2ncare \u015fi b\u0103uturi r\u0103coritoare din lume.<\/p>\n<p>\nLay s-a n\u0103scut \u00een Charlotte, Carolina de Nord, pe 6 martie 1909. \u00cen 1920, familia s-a mutat \u00een Greenville, Carolina de Sud. Doi ani mai t\u00e2rziu, mama sa a murit de cancer, iar tat\u0103l s\u0103u s-a rec\u0103s\u0103torit. Dup\u0103 terminarea liceului, antreprenorul s-a \u00eenscris la Universitatea Furman, cu ajutorul unei burse de atletism, dar nu a absolvit, studiind aici doar doi ani.<br \/>\nPrimul s\u0103u job a fost \u00een cadrul Sunshine Biscuits, \u00eens\u0103 odat\u0103 cu instalarea Marii Depresiuni a fost concediat. A lucrat apoi ca agent de v\u00e2nz\u0103ri pentru compania Barrett Food Company, unde livra chipsuri de cartofi clien\u0163ilor. Aria sa de acoperire s-a extins tot mai mult \u015fi profitul pe care \u00eel f\u0103cea a \u00eenceput s\u0103 creasc\u0103.<br \/>\n\u00cen 1932, el a \u00eemprumutat 100 de dolari (1.870 de dolari la valoarea de acum a monedei) \u015fi a fondat H.W. Lay Distribution Company, cu sediul \u00een Atlanta, Georgia. Ini\u0163ial, compania a fost distribuitor pentru Barrett Food Products Company, fostul angajator al lui Lay.<br \/>\nAntreprenorul a \u00eenceput s\u0103 livreze chipsuri din Atlanta p\u00e2n\u0103 \u00een Nashville, Tennessee. P\u00e2n\u0103 \u00een 1937, avea deja 25 de angaja\u0163i \u015fi \u00eencepuse produc\u0163ia proprie de snacksuri. Ulterior, compania sa a fuzionat cu The Frito Company \u00een septembrie 1961, businessul astfel creat, Frito-Lay, devenind compania cu cele mai mari v\u00e2nz\u0103ri de snacksuri din SUA.&nbsp;<br \/>\n\u00cen 1965, Herman W. Lay (pre\u015fedinte \u015fi director executiv al Frito-Lay) \u015fi Donald M. Kendall (pre\u015fedinte \u015fi director executiv al Pepsi-Cola) au decis ca cele dou\u0103 companii s\u0103 fuzioneze, form\u00e2nd astfel gigantul PepsiCo, Inc.<br \/>\nLay s-a c\u0103s\u0103torit cu Sarah Amelia \u201eMimi\u201d Harper \u015fi au avut patru copii. El a murit la 73 de ani, pe 6 decembrie 1982. Camera de Comer\u0163 a SUA are o sal\u0103 numit\u0103 dup\u0103 Herman Warden Lay, iar Universitatea Furman ofer\u0103 o burs\u0103 \u00een numele s\u0103u.<br \/>\n\u00cen prezent, multina\u0163ionala PepsiCo, a c\u0103rei subsidiar\u0103 este Frito-Lay, are o echip\u0103 de 263.000 de angaja\u0163i, iar anul trecut a \u00eenregistrat venituri de peste 67 de miliarde de dolari. Printre cele mai importante branduri din portofoliul Frito-Lay se num\u0103r\u0103 Fritos, Cheetos, Doritos, Lay\u2019s \u015fi Walkers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen urm\u0103 cu peste \u015fase decenii, antreprenorul Herman Warden Lay a fondat o companie care nu doar c\u0103 i-a adus un renume interna\u0163ional, ci a stat la baza form\u0103rii gigantului PepsiCo, al doilea produc\u0103tor de m\u00e2ncare \u015fi b\u0103uturi r\u0103coritoare din lume. Lay s-a n\u0103scut \u00een Charlotte, Carolina de Nord, pe 6 martie 1909. \u00cen 1920, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[512],"tags":[255,8362,272,14111,30016,274,217,11597,297,80,8867],"class_list":["post-183369","post","type-post","status-publish","format-standard","hentry","category-revista-bm","tag-antreprenori","tag-bauturi","tag-companie","tag-deces","tag-gigant","tag-incepere","tag-international","tag-mancare","tag-producator","tag-refuz","tag-universitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183369"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183369\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}