{"id":183269,"date":"2020-05-27T15:16:38","date_gmt":"2020-05-27T15:16:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=183269"},"modified":"2026-04-07T18:02:10","modified_gmt":"2026-04-07T18:02:10","slug":"studiuromanii-vor-sa-iasa-in-oras-pentru-a-manca-dupa-ridicarea-restrictiilor-si-majoritatea-prefera-restaurantul-standard-cu-distanta-mai-mare-intre-mese-si-terasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=183269","title":{"rendered":"Studiu:Rom\u00e2nii vor s\u0103 ias\u0103 \u00een ora\u015f pentru a m\u00e2nca dup\u0103 ridicarea restric\u0163iilor \u015fi majoritatea prefer\u0103 restaurantul standard, cu distan\u0163\u0103 mai mare \u00eentre mese \u015fi teras\u0103"},"content":{"rendered":"

\nRom\u00e2nii vor s\u0103 ias\u0103 \u00een ora\u015f pentru a m\u00e2nca la restaurant odat\u0103 cu ridicarea restric\u0163iilor, principalul criteriu de alegere a locului fiind experien\u0163a anterioar\u0103, chiar dac\u0103 num\u0103rul de vizite preconizate este la jum\u0103tate, iar suma pe care se g\u00e2ndesc s\u0103 o cheltuiasc\u0103 este cu cel pu\u0163in 10% mai mic\u0103 \u00een compara\u0163ie cu anul 2019, relev\u0103 un studiu exclusiv realizat de Hospitality Culture Institute \u015fi firma de cercetare de pia\u0163\u0103 EXACT Business Solutions.<\/p>\n

\nAproape jum\u0103tate dintre participan\u0163ii la studiu spun c\u0103 vor prefera restaurantul standard (47%), cu mese, pe locul doi fiind loca\u0163iile de tip fast-food (45%), urmate de supermaketurile  care au la v\u00e2nzare m\u00e2ncare cald\u0103 (35%).<\/p>\n

\n\u201cIndustria de food service \u00ee\u015fi va reveni \u00een scurt timp dac\u0103 va \u015fti s\u0103 se reinventeze \u015fi s\u0103 comunice cu comunitatea de fani \u00een urm\u0103toarea perioad\u0103. Consumatorul nu mai este foarte deschis s\u0103 \u00eencerce lucruri noi, \u00eei este dor de cele care i-au lipsit \u00een carantin\u0103, iar comportamentele din perioada de lockdown, cum ar fi cre\u015fterea serviciilor pentru delivery, nu au caracter de permanentizare,\u201d, au declarat reprezentan\u0163ii Hospitality Culture Institute, primul institut independent de cercetare, training \u015fi consultan\u0163\u0103 din Rom\u00e2nia care studiaz\u0103 pia\u0163a \u015fi trendurile din HoReCa.<\/p>\n

\nPentru a se sim\u0163i \u00een siguran\u0163\u0103, 78% dintre responden\u0163ii care inten\u0163ioneaz\u0103 s\u0103 ias\u0103 \u00een ora\u015f au men\u0163ionat faptul c\u0103 loca\u0163iile unde vor merge ar trebui s\u0103 aib\u0103 o igienizare \u015fi dezinfectare programat\u0103 a spa\u0163iilor, iar 77% au men\u0163ionat c\u0103 prefer\u0103 o distan\u0163\u0103 mai mare \u00eentre mese fa\u0163\u0103 de p\u00e2n\u0103 acum.<\/p>\n

\n\"\"<\/p>\n

\nMai mult, m\u0103surile sanitare obligatorii pentru angaja\u0163i reprezint\u0103 o alt\u0103 m\u0103sur\u0103 de siguran\u0163\u0103 pentru c\u0103 responden\u0163ii s\u0103 se simt\u0103 confortabil, \u00een timp de 69% dintre ace\u015ftia ar prefera ca loca\u0163ia s\u0103 dispun\u0103 de un spa\u0163iu deschis, cum ar fi o teras\u0103.<\/p>\n

\nPotrivit studiului, 64% dintre rom\u00e2nii care inten\u0163ioneaz\u0103 s\u0103 comande \u00een perioada urm\u0103toare de la delivery au men\u0163ionat c\u0103 vor comand\u0103 m\u00e2ncare g\u0103tit\u0103 la domiciliu\/birou cel pu\u0163in o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103, motivul principal fiind obi\u015fnuin\u0163a cu o anumit\u0103 loca\u0163ie, dar \u015fi faptul c\u0103 le place m\u00e2ncarea de acolo.<\/p>\n

\nStudiul  a fost realizat \u00een luna mai \u00een cinci dintre cele mai mari ora\u015fe din Rom\u00e2nia: Bucure\u015fti, Bra\u015fov, Timi\u015foara, Cluj, Ia\u015fi \u015fi evalueaz\u0103 perspectiva consumatorilor \u00een ceea ce prive\u015fte loca\u0163iile de ie\u015fit \u00een ora\u015f\/food delivery dup\u0103 ridicarea st\u0103rii de urgen\u0163\u0103 \u00een Rom\u00e2nia (15 mai\u201315 iulie).<\/p>\n","protected":false},"excerpt":{"rendered":"

Rom\u00e2nii vor s\u0103 ias\u0103 \u00een ora\u015f pentru a m\u00e2nca la restaurant odat\u0103 cu ridicarea restric\u0163iilor, principalul criteriu de alegere a locului fiind experien\u0163a anterioar\u0103, chiar dac\u0103 num\u0103rul de vizite preconizate este la jum\u0103tate, iar suma pe care se g\u00e2ndesc s\u0103 o cheltuiasc\u0103 este cu cel pu\u0163in 10% mai mic\u0103 \u00een compara\u0163ie cu anul 2019, relev\u0103 un studiu exclusiv realizat de Hospitality Culture Institute \u015fi firma de cercetare de pia\u0163\u0103 EXACT Business Solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8866,246,11597,7853],"class_list":["post-183269","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cercetare","tag-crestere","tag-mancare","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183269"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183269\/revisions"}],"predecessor-version":[{"id":183288,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183269\/revisions\/183288"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}