\nDe-a lungul anilor, una dintre marile probleme ale companiilor de turism a fost aceea c\u0103 oamenii tind s\u0103 cumpere doar una sau dou\u0103 vacan\u0163e pe an, l\u0103s\u00e2nd site-urile de rezervare inactive \u00een timp ce a\u015fteapt\u0103 urm\u0103toarea urm\u0103torul an pentru a planifica o nou\u0103 c\u0103l\u0103torie. <\/p>\n
\n\u00cen cadrul unui interviu prin intermediul Zoom, dup\u0103 \u015fedin\u0163a trimestrial\u0103, Axel Hefer, CEO al companiei germane Trivago (motor turistic de c\u0103utare a caz\u0103rilor), a declarat c\u0103 businessul pe care \u00eel conduce consider\u0103 criza coronavirusului drept o oportunitate \u015fi c\u0103 vor veni cu o nou\u0103 surs\u0103 de inspira\u0163ie \u2013 vor prezenta idei de c\u0103l\u0103torie c\u0103tre consumatorii care nu \u015ftiu \u00eenc\u0103 unde sau c\u00e2nd vor s\u0103 c\u0103l\u0103toreasc\u0103, scriu cei de la skift.com.<\/p>\n
\nTeoria speciali\u015ftilor din turism este c\u0103, \u00een perioada de recuperare dup\u0103 pandemie, pasiona\u0163ii de c\u0103l\u0103torii vor porni mai des la drum \u015fi c\u0103tre destina\u0163ii mai apropiate la care pot ajunge f\u0103r\u0103 a zbura. Hefer a spus c\u0103 un exemplu ar putea fi Germania, unde se vor adopta c\u0103l\u0103toriile rutiere dinspre zonele metropolitane spre regiunile montane.<\/p>\n
\n\u00cen ceea ce prive\u015fte marketingul propriu al Trivago, compania inten\u0163ioneaz\u0103 s\u0103 pun\u0103 mai mult accent pe publicitatea de brand, prin reclamele TV de pild\u0103, dec\u00e2t pe marketingul pe motoarelor de c\u0103utare de pe platforme precum Google. F\u0103r\u0103 a oferi date mai recente, el a precizat doar c\u0103 traficul din 2016 pe platforma Trivago a fost influen\u0163ate \u00een propor\u0163ii egale de cele dou\u0103 tipuri de marketing.<\/p>\n
\nExecutivul a mai spus c\u0103 Trivago are suficient\u0103 lichiditate pentru a ajunge p\u00e2n\u0103 \u00een 2021 \u00een aproape orice scenariu de pia\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
De-a lungul anilor, una dintre marile probleme ale companiilor de turism a fost aceea c\u0103 oamenii tind s\u0103 cumpere doar una sau dou\u0103 vacan\u0163e pe an, l\u0103s\u00e2nd site-urile de rezervare inactive \u00een timp ce a\u015fteapt\u0103 urm\u0103toarea urm\u0103torul an pentru a planifica o nou\u0103 c\u0103l\u0103torie. \u00cen cadrul unui interviu prin intermediul Zoom, dup\u0103 \u015fedin\u0163a trimestrial\u0103, Axel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10060,272,244],"class_list":["post-183091","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-calatorie","tag-companie","tag-turism"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183091"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183091\/revisions"}],"predecessor-version":[{"id":183111,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183091\/revisions\/183111"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}