\nFacebook sper\u0103 c\u0103 cei 2,6 miliarde de utilizatori vor \u00eencepe s\u0103 cumpere produse folosind platforma re\u0163elei de socializare online, \u00een contextul lans\u0103rii unui serviciu care plaseaz\u0103 compania \u00een concuren\u0163\u0103 direct\u0103 cu Amazon \u015fi eBay, informeaz\u0103 cotidianul Financial Times.<\/p>\n
\nServiciul “Facebook Shops” le va permite firmelor care comercializeaz\u0103 produse s\u0103 creeze magazine digitale pe Facebook sau Instagram, func\u0163ia fiind facilitat\u0103 prin colectarea de informa\u0163ii despre ce vor membrii re\u0163elei de socializare online.<\/p>\n
\nUtilizatorii vor putea s\u0103 caute produse, s\u0103 trimit\u0103 mesaje v\u00e2nz\u0103torilor \u015fi s\u0103 aranjeze cump\u0103rarea; \u00een unele cazuri, produsele vor putea fi cump\u0103rate direct.<\/p>\n
\nMark Zuckerberg, directorul Facebook, a declarat \u00eentr-un interviu acordat FT c\u0103 a accelerat planurile pentru ca noul serviciu s\u0103 profite de cre\u015fterea exponen\u0163ial\u0103 a comer\u0163ului online \u00een contextul pandemiei. Zuckerberg a explicat c\u0103 gigantul din domeniul socializ\u0103rii online va utiliza date pentru a \u00eembun\u0103t\u0103\u0163i serviciul de publicitate.<\/p>\n
\n“Dac\u0103 cineva acceseaz\u0103 un magazin prin aplica\u0163ia noastr\u0103 sau dac\u0103 a cump\u0103rat ceva, vom vedea acest lucru \u015fi sper\u0103m s\u0103 folosim aceste date pentru a oferi recomand\u0103ri mai bune pentru lucruri de care ar fi interesat \u00een viitor”, a explicat Zuckerberg.<\/p>\n
\nAplica\u0163ia Facebook Shops va ajuta companiile “s\u0103 definitiveze conversia \u015fi tranzac\u0163iile de v\u00e2nz\u0103ri mai frecvent cu o rat\u0103 mai mic\u0103 de refuz”, a subliniat Zuckerberg. Acest lucru se va traduce \u00een oferte mai multe pentru publicitate online.<\/p>\n
\n\u00cen Statele Unite, unde Facebook are un serviciu checkout prin Instagram, compania va colecta o mic\u0103 tax\u0103 pentru acoperirea proces\u0103rii cardurilor de credit \u015fi monitorizarea fraudelor.<\/p>\n
\nIni\u0163iativa, cea mai semnificativ\u0103 incursiune a Facebook \u00een comer\u0163ul online, reprezint\u0103 o provocare pentru Amazon, \u00een contextul num\u0103rului mare de utilizatori ai re\u0163elei de socializare care ar putea accesa magazine digitale. Serviciul ar putea intra \u00een concuren\u0163\u0103 \u015fi cu platforme de livrare a alimentelor precum Grubhub. Zuckerberg a sugerat c\u0103, pe termen lung, “ar fi bine” s\u0103 fie facilitate servicii de tip comenzi online de la restaurante.<\/p>\n
\nFondatorul Facebook a subliniat \u00eens\u0103 c\u0103 nu \u00eencearc\u0103 s\u0103 imite experien\u0163a tranzac\u0163iilor complete specifice Amazon, ci va colabora cu servicii de comer\u0163 online precum Shopify.<\/p>\n
\nMark Zuckerberg a explicat c\u0103 noul serviciu al Facebook se va concentra pe zone dezvoltate ale lumii precum SUA \u015fi Europa Occidental\u0103, unde compania are posibilitatea verific\u0103rii produc\u0103torilor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook sper\u0103 c\u0103 cei 2,6 miliarde de utilizatori vor \u00eencepe s\u0103 cumpere produse folosind platforma re\u0163elei de socializare online, \u00een contextul lans\u0103rii unui serviciu care plaseaz\u0103 compania \u00een concuren\u0163\u0103 direct\u0103 cu Amazon \u015fi eBay, informeaz\u0103 cotidianul Financial Times. Serviciul “Facebook Shops” le va permite firmelor care comercializeaz\u0103 produse s\u0103 creeze magazine digitale pe Facebook sau […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7320,106],"class_list":["post-183068","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-facebook","tag-sua"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183068"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/183068\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}