\nPaula Negrea, 33 ani, fost\u0103 jurnalist\u0103, a fondat brandul de pantofi personaliza\u0163i Lumea la Picioare, iar businessul a ajuns \u00een 2019 la 100.000 de euro. <\/p>\n
\nBrandul aduce laolalt\u0103 munca a dou\u0103 genera\u0163ii, astfel c\u0103 producerea efectiv\u0103 a pantofilor este realizat\u0103 de c\u0103tre oameni din \u201e\u015fcoala veche\u201c, iar de partea de marketing se ocup\u0103 \u201emilenialii \u015fi ze\u0163ii\u201c.<\/p>\n
\n\u201eProduc\u0163ia o facem \u00een Rom\u00e2nia, baz\u00e2ndu-ne pe piele \u015fi accesorii din Italia, cu artizanii no\u015ftri locali. Lumea la Picioare pune laolalt\u0103 talentele a dou\u0103 genera\u0163ii, practic, \u00eentr-un e-shop. Reune\u015fte oamenii de produs din ateliere, cu oamenii de stil, marketing \u015fi client din digital. E un brand care produce \u015fi livreaz\u0103 pantofi personaliza\u0163i \u00een spiritul fiec\u0103rei cliente\u201c, spune Paula Negrea.<\/p>\n
\nDup\u0103 un 2019 conform planurilor, pentru anul acesta estim\u0103rile privind businessul sunt dificil de f\u0103cut la momentul actual av\u00e2nd \u00een vedere impactul pe care l-a avut criza generat\u0103 de pandemia de COVID-19 asupra afacerii. Timp de o lun\u0103, din 15 martie p\u00e2n\u0103 \u00een 15 aprilie, pro\u00adduc\u0163ia de pantofi a fost oprit\u0103, iar angaja\u0163ii au stat acas\u0103. Dup\u0103 perioada s\u0103rb\u0103torilor de Pa\u015fte, oa\u00admenii \u015fi-au dorit s\u0103 revin\u0103 la munc\u0103, iar acest lu\u00adcru a putut fi posibil prin luarea unor m\u0103suri stric\u00adte cu privire la igien\u0103. \u201eDin 15 martie \u00een 15 a\u00adpri\u00ad\u00adlie, produc\u0163ia a fost \u00eenchis\u0103 \u015fi artizanii au stat acas\u0103, \u00een siguran\u0163\u0103. Am ales s\u0103 inactiv\u0103m e-shopul pentru cum\u00adp\u0103\u00adrare, s\u0103 nu mai prelu\u0103m comenzi \u015fi s\u0103 nu mai insi\u00adst\u0103m pe comunic\u0103ri comerciale. S\u0103 fim pur \u015fi simplu oameni. \u015ei s\u0103 ne adapt\u0103m din mers. Am pierdut o lun\u0103 de v\u00e2nz\u0103ri \u00een v\u00e2rf de se\u00adzon, conven\u0163ional. Am pierdut \u015fi un an de v\u00e2n\u00adz\u0103ri pentru nun\u0163i\u201c, adaug\u0103 Paula Negrea.<\/p>\n
\nOdat\u0103 cu reluarea activit\u0103\u0163ii \u015fi comenzile au \u00eenceput s\u0103 apar\u0103, iar fondatoarea Lumea la Picioare este de p\u0103rere c\u0103 oamenii au \u00eenceput \u00een aceast\u0103 perioad\u0103 s\u0103 pun\u0103 mai mult\u0103 valoare pe munca depus\u0103 din spatele produsului.<\/p>\n
\nBusinessul a fost fondat \u00een anul 2015, iar de atunci \u00een fiecare an investi\u0163iile s-au ridicat la 20.000 euro at\u00e2t \u00een produsele v\u00e2ndute, c\u00e2t \u015fi \u00een tehnologie \u015fi marketing. Produsele Lumea la Picioare sunt v\u00e2ndute prin intermediul ecommerce-ului, care a avut foarte mult de c\u00e2\u015ftigat \u00een aceast\u0103 perioad\u0103.<\/p>\n
\n\u201eDin 2020, vom vinde produsele noastre \u015fi \u00een alte ecosisteme dec\u00e2t \u00een propriul eshop. Vom testa modelele bestseller Lumea la Picioare \u00een eshop-uri mari din Europa. Vom testa modelele bride \u00een showroom-urile unor produc\u0103tori de rochii de mireas\u0103 din Rom\u00e2nia. Vrem s\u0103 \u00een\u0163elegem cum e primit\u0103 ideea personaliz\u0103rii \u00een r\u00e2ndul mireselor millenials \u015fi Z, de la care ne a\u015ftept\u0103m s\u0103 fie mult mai experimentale\u201c, spune Paula Negrea.<\/p>\n
\nFondatoarea Lumea la Picioare este de p\u0103rere c\u0103 \u00een perioada postpandemic\u0103 produsele personalizate vor fi printre cele mai preferate de c\u0103tre consumatori pentru c\u0103 acestea aduc un plus de valoare fa\u0163\u0103 de cele comercializate de c\u0103tre retaileri. \u201eEste colec\u0163ionabil, nu \u00eenc\u0103 ceva aruncat \u00een dulap \u015fi, \u00een final, deci o risip\u0103\u201c.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Paula Negrea, 33 ani, fost\u0103 jurnalist\u0103, a fondat brandul de pantofi personaliza\u0163i Lumea la Picioare, iar businessul a ajuns \u00een 2019 la 100.000 de euro. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,7178,9531],"class_list":["post-182989","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-marketing","tag-pantofi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182989"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182989\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}