{"id":182944,"date":"2020-05-15T13:29:00","date_gmt":"2020-05-15T13:29:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182944"},"modified":"2020-05-15T13:29:00","modified_gmt":"2020-05-15T13:29:00","slug":"inca-un-brand-international-prezent-si-in-romania-anunta-probleme-uriase-profitul-companiei-a-scazut-cu-97-iar-previziunile-pentru-viitor-sunt-sumbre","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182944","title":{"rendered":"\u00cenc\u0103 un brand interna\u0163ional prezent \u015fi \u00een Rom\u00e2nia anun\u0163\u0103 probleme uria\u015fe. Profitul companiei a sc\u0103zut cu 97%, iar previziunile pentru viitor sunt sumbre"},"content":{"rendered":"<p>\nAdidas \u015fi-a v\u0103zut profitul evapor\u00e2ndu-se \u00een primul trimestru, dup\u0103 o pr\u0103bu\u015fire de 97%. La r\u00e2ndul s\u0103u, cifra de afaceri a sc\u0103zut cu 19%, \u00een principal pentru c\u0103 70% din magazinele businessului au fost \u00eenchise din cauza pandemiei, scrie RetailDetail.<\/p>\n<p>\n\u00cen urm\u0103torul trimestru \u00eens\u0103, lucrurile se vor \u00eenr\u0103ut\u0103\u0163i \u015fi mai mult \u2013&nbsp; compania se a\u015fteapt\u0103 la o sc\u0103dere dubl\u0103. Veniturile au \u00eenregistrat, de asemenea, \u00een primele trei luni ale anului, o sc\u0103dere de p\u00e2n\u0103 la 4,75 de miliarde de euro.<\/p>\n<p>Profitul net a fost aproape de zero, cu o sc\u0103dere de 97%, p\u00e2n\u0103 la 26 de milioane de euro. Pentru restul anului, reprezentan\u0163ii brandului nu au \u00eendr\u0103znit s\u0103 fac\u0103 estim\u0103ri, mai ales c\u0103 viitorul este \u00eenc\u0103 incert \u00een leg\u0103tur\u0103 cu redeschiderea unit\u0103\u0163ilor fizice.<\/p>\n<p>\n\u201eSingurul canal care a r\u0103mas pe deplin opera\u0163ional \u00een cele mai multe p\u0103r\u0163i ale lumii a crescut cu 35%\u201d, spun reprezentan\u0163ii Adidas \u00een leg\u0103tur\u0103 cu comer\u0163ul electronic. Totu\u015fi, acest lucru nu a fost aproape suficient pentru a compensa pierderile suferite \u00een magazinele fizice.<\/p>\n<p>\nPentru a suporta consecin\u0163ele financiare ale COVID-19, Adidas a primit deja trei miliarde de euro \u00een ajutor de stat de la banca german\u0103 de dezvoltare.<\/p>\n<p>\u00cen al doilea trimestru, compania se a\u015fteapt\u0103 chiar ca sc\u0103derile s\u0103 fie \u201emai pronun\u0163ate dec\u00e2t cele \u00eenregistrate \u00een primul trimestru\u201d: se preconizeaz\u0103 c\u0103 v\u00e2nz\u0103rile vor sc\u0103dea cu p\u00e2n\u0103 la 40% \u00een al doilea trimestru, \u00eentruc\u00e2t impactul complet al crizei va fi resim\u0163it abia atunci.<\/p>\n<p>Cu toate acestea, pe termen mediu, CEO-ul companiei, Kasper Rorsted vede o \u00eembun\u0103t\u0103\u0163ire pentru industria echipamentelor sportive, datorit\u0103 unei concentr\u0103ri tot mai mari la nivel global asupra s\u0103n\u0103t\u0103\u0163ii \u015fi fitnessului.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas \u015fi-a v\u0103zut profitul evapor\u00e2ndu-se \u00een primul trimestru, dup\u0103 o pr\u0103bu\u015fire de 97%. La r\u00e2ndul s\u0103u, cifra de afaceri a sc\u0103zut cu 19%, \u00een principal pentru c\u0103 70% din magazinele businessului au fost \u00eenchise din cauza pandemiei, scrie RetailDetail. \u00cen urm\u0103torul trimestru \u00eens\u0103, lucrurile se vor \u00eenr\u0103ut\u0103\u0163i \u015fi mai mult \u2013&nbsp; compania se a\u015fteapt\u0103 la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,4638,8327],"class_list":["post-182944","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-profit","tag-scadere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182944"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182944\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}