{"id":182842,"date":"2020-05-12T16:30:23","date_gmt":"2020-05-12T16:30:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182842"},"modified":"2020-05-12T16:30:23","modified_gmt":"2020-05-12T16:30:23","slug":"meli-melo-vanzari-in-online-cu-30-mai-mari-fata-de-2019-ce-categorie-a-inregistrat-cea-mai-mare-crestere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182842","title":{"rendered":"Meli Melo, v\u00e2nz\u0103ri in online cu 30% mai mari fa\u0163\u0103 de 2019. Ce categorie a \u00eenregistrat cea mai mare cre\u015ftere"},"content":{"rendered":"<p>\nMeli Melo a \u00eenregistrat o cre\u015ftere de 30% a v\u00e2nz\u0103rilor de accesorii fashion \u015fi articole home &#038; deco \u00een luna aprilie, comparativ cu aprilie 2019. V\u00e2rful v\u00e2nz\u0103rilor din luna aprilie a acestui an a fost \u00eenregistrat \u00een a doua parte a lunii aprilie, c\u00e2nd a crescut \u015fi valoarea medie a comenzii cu peste 30% fa\u0163\u0103 de o perioad\u0103 obi\u015fnuit\u0103. \u00cen aceast\u0103 perioad\u0103, cele mai v\u00e2ndute articole au fost accesoriile de p\u0103r, e\u015farfele din bumbac \u015fi m\u0103tase, dar \u015fi articole din zona home&#038;deco.<\/p>\n<p>\n\u201eOdat\u0103 cu \u00eenchiderea magazinelor fizice, o parte a clien\u0163ilor fideli brandului Meli Melo a migrat c\u0103tre magazinul online. Am observat un num\u0103r mare de clien\u0163i noi \u00een magazinul online, semn c\u0103 mul\u0163i dintre ace\u015ftia nu comandaser\u0103 online \u00een trecut \u015fi erau clien\u0163i ai magazinelor noastre fizice\u201d, spune Alina Mitric\u0103, e-commerce &#038; corporate manager Meli Melo.<\/p>\n<p>\nDin totalul achizi\u0163iilor realizate pe MeliMelo.ro \u00een luna aprilie, aproximativ 40% au fost f\u0103cute de clien\u0163i noi pentru magazinul online. Ace\u015ftia fac parte dintr-o categorie de public care, p\u00e2n\u0103 acum, obi\u015fnuia s\u0103 efectueze achizi\u0163ii \u00een magazinele fizice Meli Melo Paris. Acest lucru denot\u0103 faptul c\u0103 p\u00e2n\u0103 la finele anului \u00een curs va cre\u015fte num\u0103rul tranzac\u0163ii din mediul online, comportamentul consumatorului rom\u00e2n fiind schimbat dup\u0103 aceast\u0103 pandemie. Totodat\u0103, num\u0103rul tranzac\u0163iilor achitate cu cardul aproape s-a dublat.<\/p>\n<p>\nComparativ cu aceea\u015fi perioad\u0103 a anului 2019, veniturile Meli Melo au crescut cu aproximativ 30%, iar categoriile pe care s-au \u00eenregistrat cele mai mari cre\u015fteri au fost: accesorii de p\u0103r, e\u015farfe de m\u0103tase \u015fi de bumbac \u015fi decora\u0163iunile Meli Melo Deco.<\/p>\n<p>\nPentru a \u00eencuraja clien\u0163ii Meli Melo \u015fi publicul \u00een c\u0103utare de accesorii fashion, Meli Melo a preg\u0103tit o campanie cu reduceri de p\u00e2n\u0103 la 70% \u00een magazinul s\u0103u online pentru colec\u0163ia de gen\u0163i, e\u015farfe de bumbac \u015fi m\u0103tase, bijuterii \u015fi portofele. De asemenea, odat\u0103 cu relaxarea restric\u0163iilor, patru dintre loca\u0163iile stradale ale companiei din Bucure\u015fti, Timi\u015foara \u015fi Pite\u015fti se vor redeschide din data de 15 mai, respect\u00e2nd \u00een continuare normele de igienizare \u015fi distan\u0163are social\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meli Melo a \u00eenregistrat o cre\u015ftere de 30% a v\u00e2nz\u0103rilor de accesorii fashion \u015fi articole home &#038; deco \u00een luna aprilie, comparativ cu aprilie 2019. V\u00e2rful v\u00e2nz\u0103rilor din luna aprilie a acestui an a fost \u00eenregistrat \u00een a doua parte a lunii aprilie, c\u00e2nd a crescut \u015fi valoarea medie a comenzii cu peste 30% fa\u0163\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,22346,539],"class_list":["post-182842","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-inregistrare","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182842"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182842\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}