{"id":182838,"date":"2020-05-12T16:00:00","date_gmt":"2020-05-12T16:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182838"},"modified":"2020-05-12T16:00:00","modified_gmt":"2020-05-12T16:00:00","slug":"livrarile-reteta-de-criza-pentru-restaurantele-inchise-si-clientii-infometati","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182838","title":{"rendered":"Livr\u0103rile: re\u0163eta de criz\u0103 pentru restaurantele \u00eenchise \u015fi clien\u0163ii \u00eenfometa\u0163i"},"content":{"rendered":"<p>\nPandemia de COVID-19 a lovit din plin industria HoReCa. Restaurantele, barurile \u015fi cafenelele, nevoite, \u00een urma m\u0103surilor luate de autorit\u0103\u0163i, s\u0103 \u00ee\u015fi \u00eentrerup\u0103 activitatea de servire la mese \u015fi a trebuit s\u0103 se reorienteze rapid pentru a-\u015fi p\u0103stra clien\u0163ii \u015fi angaja\u0163ii \u015fi pentru a supravie\u0163ui. O solu\u0163ie a venit din partea foodpanda, cea mai mare platform\u0103 online de comenzi de m\u00e2ncare din Rom\u00e2nia, care a ini\u0163iat la \u00eenceputul lunii aprilie #livramacasa, o campanie integrat\u0103 de marketing \u015fi consultan\u0163\u0103 specializat\u0103 dedicat\u0103 businessurilor de profil din Bucure\u015fti, pentru a le ajuta s\u0103 \u00ee\u015fi sus\u0163in\u0103 echipa \u015fi opera\u0163iunile.<\/p>\n<p>\n<span style=\"font-size: 12px;\">\u00cen ultimele dou\u0103 luni, 1.043 de restaurante noi s-au listat \u00een aplica\u0163ia de livr\u0103ri, av\u00e2nd astfel posibilitatea de a-i putea servi \u00een continuare pe cei care, pentru o vreme, nu le mai pot trece pragul. \u00cen plus, \u00eentr-o vreme \u00een care mediul local de business se confrunt\u0103 cu o situa\u0163ie din ce \u00een ce mai rea pe pia\u0163a muncii, cauzat\u0103 de rata \u00een cre\u015ftere a \u015fomajului, listarea celor peste 1.000 de unit\u0103\u0163i \u00een platforma foodpanda a contribuit \u015fi la crearea a 1.500 de locuri de munc\u0103 pentru livratori.<\/span><\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/38666\/19128299\/2\/b0001600.jpg?height=620&#038;width=620\" style=\"width: 620px; height: 620px;\" \/><\/p>\n<p>\nPlata c\u0103tre restaurantele partenere a fost realizat\u0103 s\u0103pt\u0103m\u00e2nal, pentru ca acestea s\u0103 \u00ee\u015fi poat\u0103 utiliza eficient stocurile de materie prim\u0103 \u015fi s\u0103 poat\u0103 sus\u0163ine salariile angaja\u0163ilor, precum \u015fi celelalte cheltuieli opera\u0163ionale necesare.<\/p>\n<p>\nReprezentan\u0163ii foodpanda au integrat \u00een cadrul campaniei \u015fi o reducere de 30% a pre\u0163ului pentru felurile principale din meniurile a circa 200 de restaurante din Capital\u0103, dar \u015fi gratuitate la livrare. \u00cen urma acestei ini\u0163iative, num\u0103rul de comenzi primite de restaurantele \u00eenscrise \u00een campanie au crescut cu 150%, cele mai multe comenzi fiind \u00eenregistrate de Trenta, Calif, Dristor Doner, Fabio si Graffiti. \u00cen ceea ce prive\u015fte preparatele favorite ale clien\u0163ilor, acestea au fost: pizza, kebap de pui, lipie de pui, coaste de porc \u015fi burger.<\/p>\n<p class=\"patrat\">\n<iframe loading=\"lazy\" allowfullscreen=\"true\" allowtransparency=\"true\" frameborder=\"0\" height=\"476\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FfoodpandaRomania%2Fvideos%2F164066771624881%2F&#038;show_text=0&#038;width=476\" style=\"border:none;overflow:hidden\" width=\"476\"><\/iframe><\/p>\n<p>\n<span style=\"font-size: 12px;\">\u00cen ceea ce-i prive\u015fte pe clien\u0163i, pentru ca un num\u0103r c\u00e2t mai mare dintre ace\u015ftia s\u0103 se poat\u0103 bucura \u00een siguran\u0163\u0103 de preparatele din meniurile restaurantelor preferate, foodpanda a extins ariile de livrare \u015fi \u00een afara zonelor \u00een care activa \u00eenainte de pandemie, profit\u00e2nd de reducerea traficului. <\/span><\/p>\n<p>\n<span style=\"font-size: 12px;\">Echipa opera\u0163ional\u0103 a platformei a men\u0163inut permanent leg\u0103tura cu livratorii, instruindu-i constant \u00een leg\u0103tur\u0103 cu normele de igien\u0103 suplimentare aplicate \u015fi a echipamentelor de protec\u0163ie care le-au fost puse la dispozi\u0163ie de companie pentru a preveni \u00eemboln\u0103virea lor sau a clien\u0163ilor. \u00cen plus, a fost \u00eencurajat\u0103 constant plata cu cardul, at\u00e2t \u00een aplica\u0163ie c\u00e2t \u015fi pe website, pentru a facilita livr\u0103rile f\u0103r\u0103 interac\u0163iune uman\u0103, \u00een \u00eencercarea de a maximiza limitarea r\u0103sp\u00e2ndirii coronavirusului. &nbsp;<\/span><\/p>\n<p>\nPrin campania ini\u0163iat\u0103, reprezentan\u0163ii platformei \u015fi-au propus, \u00een paralel cu oferirea unei solu\u0163ii facile \u015fi rapide de livrare pentru restaurantele locale, \u015fi aducerea \u00een prim-plan a pove\u015ftilor acestora \u015fi a antreprenorilor care le conduc. Astfel, pe site-ul businessmagazin.ro ve\u0163i putea descoperi istoria, mai lung\u0103 sau mai recent\u0103, cu sui\u015furi \u015fi cobor\u00e2\u015furi, cu provoc\u0103ri \u015fi satisfac\u0163ii a unora dintre cele mai iubite branduri locale din industria restaurantelor.<\/p>\n<p>\nFie c\u0103 au vrut s\u0103 \u00ee\u015fi fac\u0103 un loc al lor, \u00een care s\u0103 \u00ee\u015fi dea \u00eent\u00e2lnire cu toat\u0103 ga\u015fca, fie c\u0103 au vrut s\u0103 aduc\u0103 de peste grani\u0163e re\u0163ete originale pentru a le promova \u015fi \u00een Rom\u00e2nia, fie c\u0103 au vrut s\u0103 p\u0103streze vie amintirea bucatelor din copil\u0103rie, dar \u00eentr-o not\u0103 modern\u0103, adaptat\u0103 vremurilor actual, sau c\u0103 \u015fi-au dorit s\u0103 fie aproape de corporati\u015ftii cu pauze scurte \u015fi de cei dornici de distrac\u0163ie la marile festivaluri, cu preparate \u00e0 la carte sau rapide, antreprenorii din spatele acestor pove\u015fti au descoperit pe parcurs re\u0163eta succesului \u015fi, p\u00e2n\u0103 la vremuri mai bune, continu\u0103 s\u0103 o \u201elivreze\u201d \u015fi clien\u0163ilor, prin platforma foodpanda.<\/p>\n<p>\n<strong>Acest articol face parte din campania #livramacasa lansat\u0103 de&nbsp;<a href=\"http:\/\/www.foodpanda.ro\"><span class=\"fp\" style=\"color: rgb(255, 0, 153) !important;\">foodpanda<\/span><\/a>, cea mai mare platform\u0103 de food delivery din Rom\u00e2nia, pentru a sus\u0163ine restaurantele locale, \u00een noul context generat de pandemia de Covid-19.<\/strong><\/p>\n<p>\n<strong>Campania \u00ee\u015fi propune \u015fi s\u0103 aduc\u0103 \u00een prim-plan pove\u015ftile afacerilor locale, ale antreprenorilor care le conduc \u015fi echipelor din buc\u0103t\u0103rie \u015fi s\u0103 transmit\u0103 un mesaj optimist, oferind totodat\u0103 o imagine real\u0103 a provoc\u0103rilor cu care se confrunt\u0103 \u00een aceast\u0103 perioad\u0103. Restaurantele sunt deschise pentru livrare, acord\u0103 prioritate s\u0103n\u0103t\u0103\u0163ii \u015fi siguran\u0163ei clien\u0163ilor, iar r\u0103spunz\u00e2nd la ac\u0163iunea lansat\u0103 de foodpanda, platforma le poate ajuta s\u0103 \u00ee\u015fi sus\u0163in\u0103 afacerea.<\/strong><\/p>\n<p>\n<strong><span class=\"fp\" style=\"color: rgb(255, 0, 153) !important;\">foodpanda.ro,<\/span>&nbsp;parte a grupului Delivery Hero, este cea mai mare platform\u0103 online de comenzi de m\u00e2ncare din Rom\u00e2nia, colabor\u00e2nd, \u00een prezent, cu peste 2700 de restaurante din Bucure\u015fti, Cluj-Napoca, Timi\u015foara, Ia\u015fi, Bra\u015fov, Constan\u0163a, Arad, Ploie\u015fti, Oradea, Gala\u0163i, Craiova, Sibiu, Pite\u015fti, T\u00e2rgu Mure\u015f, Baia Mare, Bac\u0103u, Buz\u0103u, Br\u0103ila, Satu Mare, Piatra Neam\u0163, R\u00e2mnicu V\u00e2lcea \u015fi Foc\u015fani.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandemia de COVID-19 a lovit din plin industria HoReCa. Restaurantele, barurile \u015fi cafenelele, nevoite, \u00een urma m\u0103surilor luate de autorit\u0103\u0163i, s\u0103 \u00ee\u015fi \u00eentrerup\u0103 activitatea de servire la mese \u015fi a trebuit s\u0103 se reorienteze rapid pentru a-\u015fi p\u0103stra clien\u0163ii \u015fi angaja\u0163ii \u015fi pentru a supravie\u0163ui. O solu\u0163ie a venit din partea foodpanda, cea mai mare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,46327],"tags":[7555,4126,246,182,9794,14909,11562,450,7436,22923],"class_list":["post-182838","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-livram-acasa","tag-campanie","tag-clienti","tag-crestere","tag-criza","tag-inchidere","tag-livrare","tag-livrari","tag-platforma","tag-restaurante","tag-retete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182838"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182838\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}