{"id":182511,"date":"2020-05-01T10:00:00","date_gmt":"2020-05-01T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182511"},"modified":"2020-05-01T10:00:00","modified_gmt":"2020-05-01T10:00:00","slug":"care-sunt-in-opinia-rucsandrei-hurezeanu-fondator-si-ceo-ivatherm-cele-mai-mari-provocari-ale-regimului-de-lucru-de-acasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182511","title":{"rendered":"Care sunt, \u00een opinia Rucsandrei Hurezeanu, fondator \u015fi CEO Ivatherm, cele mai mari provoc\u0103ri ale regimului de lucru de acas\u0103"},"content":{"rendered":"<p>\nRucsandra Hurezeanu, fondator \u015fi CEO Ivatherm, a r\u0103spuns \u00eentreb\u0103rilor Business MAGAZIN din articolul de copert\u0103&nbsp;<a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/agenda-de-ceo-izolat-la-domiciliu-7-intrebari-pentru-liderii-din-19097865\">\u201eAgend\u0103 de CEO &#8211; izolat la domiciliu\u201d<\/a>&nbsp;pe care \u00eel pute\u0163i citi \u00een varianta complet\u0103&nbsp;<a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/agenda-de-ceo-izolat-la-domiciliu-7-intrebari-pentru-liderii-din-19097865\">aici<\/a>.<\/p>\n<p>\n\u201eFelul \u00een care liderii se comport\u0103 \u00een perioade de criz\u0103 \u015fi de \u00eencerc\u0103ri, m\u0103sura \u00een care ei \u015ftiu s\u0103 fie empatici, aten\u0163i la ceilal\u0163i, suportivi, se vede \u015fi se simte mai mult acum, c\u00e2nd suntem cu to\u0163ii mai vulnerabili \u015fi avem multe incertitudini.\u201d<\/p>\n<p>\n-Cum vi s-a schimbat programul \u00een ultimele s\u0103pt\u0103m\u00e2ni \u015fi cum arat\u0103 \u00een prezent agenda dvs. zilnic\u0103?<\/p>\n<p>\n\u00cen aceast\u0103 experien\u0163\u0103 nou\u0103, \u00een cas\u0103 de mai bine de o lun\u0103, schimbarea rutinei noastre zilnice ne aduce provoc\u0103ri noi pe toate planurile. Copiii fac \u015fcoal\u0103 online \u015fi noi, p\u0103rin\u0163ii, supraveghem oarecum programul lor \u00eencerc\u00e2nd s\u0103 \u015fi muncim \u00een condi\u0163iile date. Un copil cere m\u00e2ncare, unul vrea s\u0103 fac\u0103 teme \u00een timp ce eu r\u0103spund la telefoane, fac \u00eent\u00e2lniri virtuale, preg\u0103tesc m\u00e2ncarea, nu e u\u015for. Iar ca manager, pentru Ivatherm simt c\u0103 muncesc de trei ori mai mult. Colegii mei m\u0103 sun\u0103 la orice or\u0103, to\u0163i vor acordul meu pentru toate deciziile, nu mai sunt siguri c\u0103 avem acelea\u015fi priorit\u0103\u0163i \u015fi acelea\u015fi bugetele \u00een condi\u0163iile \u00een care businessul scade.<\/p>\n<p>\n-Ce v\u0103 lipse\u015fte cel mai mult din rutina de zi cu zi de la birou \u015fi, \u00een general, din via\u0163a de dinainte de pandemie?<\/p>\n<p>\n\u00cemi dau seama c\u00e2t de mult \u00eemi lipsesc c\u0103l\u0103toriile. Eu c\u0103l\u0103toream cel pu\u0163in o dat\u0103 sau de dou\u0103 ori pe lun\u0103 \u00een Asia sau \u00een Orientul Mijlociu, unde Ivatherm este prezent de c\u00e2\u0163iva ani. F\u0103ceam vizite pe teren, aveam \u00eent\u00e2lniri cu clien\u0163ii din toate \u0163\u0103rile, cu agen\u0163iile de marketing, cu distribuitorii. Aveam pulsul rapid \u015fi corect al experien\u0163ei consumatorilor cu produsele noastre. Pe de alt\u0103 parte realizez acum c\u00e2t de important era s\u0103 ne vedem cu to\u0163i colegii la birou, s\u0103 bem diminea\u0163\u0103 cafeaua \u00eempreun\u0103, s\u0103 avem mici discu\u0163ii \u00een buc\u0103t\u0103rie \u015fi la pr\u00e2nz, s\u0103 st\u0103m \u00een \u00eent\u00eelniri lungi p\u00e2n\u0103 g\u0103sim cele mai bune solu\u0163ii. Sigur, avem \u00eent\u00e2lniri virtuale, conferin\u0163e video \u015fi telefonice, dar am senza\u0163ia continu\u0103 c\u0103 a\u015f putea sau ar trebui s\u0103 fac mai mult.<\/p>\n<p>\n-Care sunt, \u00een opinia dvs., solu\u0163iile pentru a fi mai productivi c\u00e2nd muncim de acas\u0103?<\/p>\n<p>\nCred c\u0103 managerii \u015fi liderii de organiza\u0163ii trebuie s\u0103 fie vizibili \u00een aceast\u0103 perioad\u0103 prin conferin\u0163e video \u015fi mesaje \u00eenregistrate, ca s\u0103 ofere asigur\u0103ri \u015fi suport celor din echip\u0103 care au nevoie. Pentru p\u0103rin\u0163ii singuri sau cei care \u00eempart un spa\u0163iu mic cu o familie foarte numeroas\u0103, e greu s\u0103 fie productivi. E nevoie de reguli noi acas\u0103 \u015fi de organizare \u00een a\u015fa fel \u00eenc\u00e2t fiecare p\u0103rinte s\u0103 poat\u0103 munci, iar copiii s\u0103 fie supraveghea\u0163i.<\/p>\n<p>\n-Care sunt avantajele \u015fi dezavantajele lucrului la domiciliu, potrivit experien\u0163ei dvs.? Ve\u0163i implementa acest regim de munc\u0103 \u00een companie \u015fi la \u00eentoarcerea din izolare?<\/p>\n<p>\nSincer\u0103 s\u0103 fiu nu v\u0103d avantaje, abia a\u015ftept s\u0103 revin la birou. Noi suntem o echip\u0103 deja destul de mare \u015fi lucr\u0103m bine \u00eempreun\u0103, venim cu mare pl\u0103cere la birou. Nici unul din colegii mei nu \u00ee\u015fi dore\u015fte s\u0103 munceasc\u0103 de acas\u0103. Munca virtual\u0103 \u015fi intrarea \u00eentr-o rutin\u0103 nou\u0103 ne vor l\u0103rgi \u00eens\u0103 repertoriul. \u00cenv\u0103\u0163\u0103m noi metode de comunicare, \u00eenv\u0103\u0163\u0103m s\u0103 lucr\u0103m \u00een regim de urgen\u0163\u0103 \u015fi sub stres. Cred c\u0103 vom continua s\u0103 facem \u00een schimb sport acas\u0103, a\u015fa cum facem acum. Am descoperit aplica\u0163ii foarte bune de sport \u015fi sunt \u00eentr-o stare fizic\u0103 excelent\u0103. Un avantaj ar fi faptul c\u0103 am devenit buni buc\u0103tari cu to\u0163ii, \u015fi probabil toat\u0103 lumea are deja ordine \u00een toate dulapurile.<\/p>\n<p>\n-Ce impact a avut pandemia de COVID-19 asupra businessului pe care \u00eel coordona\u0163i \u015fi cum inten\u0163iona\u0163i s\u0103 gestiona\u0163i aceste efecte?<\/p>\n<p>\nIvatherm este un brand de farmacie \u015fi din fericire farmaciile sunt deschise. Avem sc\u0103deri de v\u00e2nz\u0103ri deja, dar nu m\u0103 a\u015ftept la o sc\u0103dere mai mare de 20% fa\u0163\u0103 de planul ini\u0163ial pentru 2020. Consumatorii Ivatherm fac parte din clasa de mijloc, care nu va fi afectat\u0103 de criz\u0103 at\u00e2t de mult. Exist\u0103 \u00eens\u0103 \u00eent\u00e2rzieri \u00een furnizarea de materii prime \u015fi \u00eent\u00e2rzieri \u00een produc\u0163ie pentru c\u0103 fabricile lucreaz\u0103 la capacit\u0103\u0163i reduse. \u00cemi e greu s\u0103 estimez impactul real \u00een business \u00een acest moment.<\/p>\n<p>\n-Cum s-au schimbat priorit\u0103\u0163ile dvs. dup\u0103 aceast\u0103 experien\u0163\u0103?<\/p>\n<p>\nEste evident\u0103 cre\u015fterea mai accelerat\u0103 a businessului online, iar marketingul digital va c\u00e2\u015ftiga \u00een greutate \u015fi social media se va \u00eenv\u0103\u0163a \u00een \u015fcolile de business probabil. Apar noi obiceiuri de cump\u0103rare \u015fi noi produse, cum sunt gelurile alcoolice antibacteriene \u015fi produsele de \u00eengrijire a m\u00e2inilor. Privind \u00eentr-o perspectiv\u0103 mai larg\u0103, sunt companii care au disponibilizat rapid to\u0163i angaja\u0163ii f\u0103r\u0103 explica\u0163ii, f\u0103r\u0103 a p\u0103stra cel mai mic contact cu ei. Cei care tr\u0103iesc astfel de situa\u0163ii se vor g\u00e2ndi de dou\u0103 ori dac\u0103 se \u00eentorc la acela\u015fi loc de munc\u0103 \u015fi unii dintre ei la aceea\u015fi profesie sau meserie. E o cump\u0103n\u0103, o \u00eencercare lung\u0103, at\u00e2t pentru businessuri c\u00e2t \u015fi pentru cupluri, din care unii vor ie\u015fi mai puternici, al\u0163ii dimpotriv\u0103. Felul \u00een care liderii se comport\u0103 \u00een perioade de criz\u0103 \u015fi de \u00eencerc\u0103ri, m\u0103sura \u00een care ei \u015ftiu s\u0103 fie empatici, aten\u0163i la ceilal\u0163i, suportivi, se vede \u015fi se simte mai mult acum, c\u00e2nd suntem cu to\u0163ii mai vulnerabili \u015fi avem multe incertitudini.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rucsandra Hurezeanu, fondator \u015fi CEO Ivatherm, a r\u0103spuns \u00eentreb\u0103rilor Business MAGAZIN din articolul de copert\u0103&nbsp;\u201eAgend\u0103 de CEO &#8211; izolat la domiciliu\u201d&nbsp;pe care \u00eel pute\u0163i citi \u00een varianta complet\u0103&nbsp;aici. \u201eFelul \u00een care liderii se comport\u0103 \u00een perioade de criz\u0103 \u015fi de \u00eencerc\u0103ri, m\u0103sura \u00een care ei \u015ftiu s\u0103 fie empatici, aten\u0163i la ceilal\u0163i, suportivi, se vede [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[125,182,20197],"class_list":["post-182511","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ceo","tag-criza","tag-fondator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182511"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182511\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}