{"id":182393,"date":"2020-04-28T10:13:00","date_gmt":"2020-04-28T10:13:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182393"},"modified":"2020-04-28T10:13:00","modified_gmt":"2020-04-28T10:13:00","slug":"care-este-impactul-covid-19-asupra-businessului-emag-si-ce-masuri-si-a-propus-sa-ia-iulian-stanciu-dupa-lectiile-invatate-din-aceasta-criza-a-coronavirusului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182393","title":{"rendered":"Care este impactul COVID-19 asupra businessului eMAG \u015fi ce m\u0103suri \u015fi-a propus s\u0103 ia Iulian Stanciu dup\u0103 \u201elec\u0163iile\u201d \u00eenv\u0103\u0163ate din aceast\u0103 criz\u0103 a coronavirusului"},"content":{"rendered":"

\nIulian Stanciu, fondator \u015fi CEO eMAG, a r\u0103spuns \u00eentreb\u0103rilor Business MAGAZIN din articolul de copert\u0103 \u201eAgend\u0103 de CEO – izolat la domiciliu\u201d pe care \u00eel pute\u0163i citi \u00een varianta complet\u0103 aici.<\/a><\/p>\n

\n\u201eSigur lipse\u015fte interac\u0163iunea uman\u0103, va trebui s\u0103 o relu\u0103m c\u00e2nd va fi posibil. \u00cens\u0103 acest mod de lucru ne-a for\u0163at s\u0103 adopt\u0103m rapid tehnologii noi care ajut\u0103 la productivitate. \u00cen plus, economisim p\u00e2n\u0103 la 3 ore pe zi care erau petrecute \u00een trafic. Ne g\u00e2ndim s\u0103 implement\u0103m un program flexibil, astfel cA lucrul de acas\u0103 s\u0103 devin\u0103 mai degrab\u0103 o regul\u0103 dec\u00e2t o excep\u0163ie.\u201d<\/p>\n

\n– Care sunt, \u00een opinia dvs., solu\u0163iile pentru a fi mai productivi c\u00e2nd muncim de acas\u0103?<\/p>\n

\nCred c\u0103 \u00een primul r\u00e2nd ar trebui s\u0103 avem ni\u015fte obiective clar definite, bine \u00een\u0163elese \u015fi s\u0103 \u015ftim cum s\u0103 ac\u0163ion\u0103m pentru a le \u00eendeplini. Aceste obiective ar trebui aliniate \u00een interiorul companiei, astfel \u00eenc\u00e2t suma lor s\u0103 duc\u0103 la \u00eendeplinirea obiectivelor companiei. Apoi este important ca \u00eent\u00e2lnirile \u201ela distan\u0163\u0103\u201c, s\u0103 fie f\u0103cute cu o frecven\u0163\u0103 clar\u0103: \u00een interiorul echipei dar \u015fi \u00eentre echipe sau pentru diverse proiecte. Aceste \u00eent\u00e2lniri vor ajuta la structurarea activit\u0103\u0163ii, la luarea deciziilor \u015fi la rezolvarea problemelor. Intensificarea comunic\u0103rii este de asemenea foarte important\u0103, ea are rol de informare asupra situa\u0163iei curente (interne sau externe), dar \u015fi de a p\u0103stra apartenen\u0163a tuturor colegilor la misiunea companiei, mai ales av\u00e2nd \u00een vedere c\u0103 lipse\u015fte interac\u0163iunea fizic\u0103 cu \u201esediul\u201c \u015fi colegii.<\/p>\n

– Care sunt avantajele \u015fi dezavantajele lucrului la domiciliu, potrivit experien\u0163ei dvs.? Ve\u0163i implementa acest regim de munc\u0103 \u00een companie \u015fi la \u00eentoarcerea din izolare?<\/p>\n

P\u00e2n\u0103 acum v\u0103d mai multe avantaje dec\u00e2t dezavantaje. Sigur lipse\u015fte interac\u0163iunea uman\u0103, va trebui s\u0103 o relu\u0103m c\u00e2nd va fi posibil. \u00cens\u0103 acest mod de lucru ne-a for\u0163at s\u0103 adopt\u0103m rapid tehnologii noi care ajut\u0103 la productivitate. \u00cen plus, economisim p\u00e2n\u0103 la 3 ore pe zi care erau petrecute \u00een trafic. Ne g\u00e2ndim s\u0103 implement\u0103m un program flexibil, astfel ca lucrul de acas\u0103 s\u0103 devin\u0103 mai degrab\u0103 o regul\u0103 dec\u00e2t o excep\u0163ie, deci probabil va fi peste 50%.<\/p>\n

– Ce impact a avut pandemia de COVID-19 asupra businessului pe care \u00eel coordona\u0163i \u015fi cum inten\u0163iona\u0163i s\u0103 gestiona\u0163i aceste efecte?<\/p>\n

Noi am avut p\u00e2n\u0103 acum volume \u00een cre\u015ftere fa\u0163\u0103 de o perioad\u0103 normal\u0103, av\u00e2nd \u00een vedere adop\u0163ia rapid\u0103 a tehnologiilor digitale, printre care \u015fi comer\u0163ul online. Evolu\u0163ia cererii a fost diferit\u0103 la nivel de categorie, avem unele care au \u00eenregistrat sc\u0103deri (foto, gen\u0163i de voiaj, boxe portabile, gadgeturi, auto), dar avem \u015fi categorii \u00een cre\u015ftere mare (alimente, consumabile pentru cas\u0103, IT, console, ma\u015fini de p\u00e2ine, aspiratoare, produse sanitare). Ne-am adaptat rapid oferta \u015fi am construit o gam\u0103 de produse relevant\u0103 \u00een categoriile care cresc, am redus stocurile \u015fi comenzile \u00een categoriile cu probleme, astfel \u00eenc\u00e2t s\u0103 nu avem probleme de cash. Pentru a ne desf\u0103\u015fura activitatea \u00een bune condi\u0163ii de logistic\u0103, acolo unde nu se poate lucra de acas\u0103, am investit mult \u00een consumabile sanitare pentru protec\u0163ia angaja\u0163ilor \u015fi a clien\u0163ilor. Chiar dac\u0103 pe termen scurt este un cost mare, sper\u0103m c\u0103 vom c\u00e2\u015ftiga pe termen lung prin aprecierea clien\u0163ilor c\u0103 am men\u0163inut un serviciu bun \u015fi \u00een aceste vremuri grele. Un aspect interesant a fost \u00een interiorul companiei: colegii care lucreaz\u0103 de acas\u0103 au transmis sute de mesaje de \u00eencurajare celor care sunt \u201epe baricade\u201c.<\/p>\n

– Cum s-au schimbat priorit\u0103\u0163ile dvs. dup\u0103 aceast\u0103 experien\u0163\u0103?<\/p>\n

Orientarea c\u0103tre client va r\u0103m\u00e2ne principala prioritate a noastr\u0103. Asta \u00eenseamn\u0103 pre\u0163uri bune \u015fi o gam\u0103 \u00een cre\u015ftere de produse cu extindere \u00een toate categoriile. Apoi servicii bune de livrare, retur, customer service, cu modalit\u0103\u0163i foarte simple de plat\u0103 \u015fi comand\u0103. Pentru mine a fost o confirmare c\u0103 modelul nostru de business are perspective foarte bune. Dac\u0103 ne uit\u0103m la nivel regional, oportunit\u0103\u0163ile sunt foarte mari, astfel c\u0103 dezvoltarea interna\u0163ional\u0103 r\u0103m\u00e2ne o prioritate.<\/p>\n

– Ce a\u0163i \u00eenv\u0103\u0163at din aceast\u0103 experien\u0163\u0103 \u015fi cum v-a\u0163i propus s\u0103 aplica\u0163i aceste lec\u0163ii, \u00een business \u015fi poate \u015fi \u00een via\u0163a dvs. de zi cu zi?<\/p>\n

Cred c\u0103 adaptarea \u015fi creativitatea sunt tr\u0103s\u0103turi umane greu de \u00eenlocuit de un computer sau de inteligen\u0163a artificial\u0103, asta este o lec\u0163ie important\u0103. \u00cenv\u0103\u0163area permanent\u0103 \u015fi \u00een\u0163elegerea noului context sunt importante pentru a lua decizii corecte. Astfel, prin creativitate putem trece peste orice obstacole.<\/p>\n","protected":false},"excerpt":{"rendered":"

Iulian Stanciu, fondator \u015fi CEO eMAG, a r\u0103spuns \u00eentreb\u0103rilor Business MAGAZIN din articolul de copert\u0103 \u201eAgend\u0103 de CEO – izolat la domiciliu\u201d pe care \u00eel pute\u0163i citi \u00een varianta complet\u0103 aici. \u201eSigur lipse\u015fte interac\u0163iunea uman\u0103, va trebui s\u0103 o relu\u0103m c\u00e2nd va fi posibil. \u00cens\u0103 acest mod de lucru ne-a for\u0163at s\u0103 adopt\u0103m rapid tehnologii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,46275],"tags":[13243,272,59,20197,303,6065],"class_list":["post-182393","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-viata-de-corporatist","tag-ajutor","tag-companie","tag-emag","tag-fondator","tag-important","tag-obiective"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182393"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182393\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}