{"id":182216,"date":"2020-04-20T19:49:50","date_gmt":"2020-04-20T19:49:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182216"},"modified":"2020-04-20T19:49:50","modified_gmt":"2020-04-20T19:49:50","slug":"in-vremuri-de-criza-carrefour-pariaza-pe-formatul-de-discount-reteaua-supeco-a-ajuns-la-24-de-magazine-dupa-ce-a-acoperit-circa-20-de-localitati","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182216","title":{"rendered":"\u00cen vremuri de criz\u0103, Carrefour pariaz\u0103 pe formatul de discount. Re\u0163eaua Supeco a ajuns la 24 de magazine dup\u0103 ce a acoperit circa 20 de localit\u0103\u0163i"},"content":{"rendered":"<p>\n<strong>\u201eNe extindem \u00een toat\u0103 \u0163ara.\u201c<\/strong><\/p>\n<p>\nRetailerul francez Carrefour continu\u0103 s\u0103 dezvolte re\u0163eaua Supeco, activ\u0103 pe segmentul de discount, segment considerat c\u00e2\u015ftig\u0103tor \u00een aceast\u0103 perioad\u0103 de criz\u0103, dar \u015fi dup\u0103.<\/p>\n<p>\nAstfel, re\u0163eaua a ajuns la 24 de magazine dup\u0103 o deschidere la C\u0103l\u0103ra\u015fi, un ora\u015f unde compania nu era prezent\u0103 cu formatul Supeco. Aceasta este prima inaugurare din 2020, \u00eens\u0103 expansiunea accelerat\u0103 a \u00eenceput \u00eenc\u0103 de anul trecut, c\u00e2nd re\u0163eaua Supeco aproape s-a dublat.<\/p>\n<p>\n\u201eNe extindem \u00een toat\u0103 \u0163ara\u201c, e mesajul companiei pe site-ul propriu. Acum sunt acoperite circa 20 de localit\u0103\u0163i, iar \u00een Bucure\u015fti sunt trei magazine, pe c\u00e2nd \u00een Cluj-Napoca sunt dou\u0103 unit\u0103\u0163i. Alte ora\u015fe pe harta Supeco sunt Foc\u015fani, R\u00e2mnicu V\u00e2lcea sau Slatina. Acest format a fost ini\u0163ial implementat \u00een ora\u015fe medii din \u0163ar\u0103, dar acum compania s-a orientat \u015fi c\u0103tre centrele urbane mari.<\/p>\n<p>\nSpeciali\u015ftii \u015fi managerii estimau c\u0103 formatul de discount va fi c\u00e2\u015ftig\u0103tor \u00een urm\u0103torii cinci ani chiar \u015fi \u00eenainte de pandemie, \u00eens\u0103 \u00een contextul actual consumatorii vor fi chiar mai aten\u0163i la cum \u00ee\u015fi cheltuie banii.<\/p>\n<p>\n\u201eExist\u0103 o polarizare a consumului \u00eentre premium \u015fi discount, motiv pentru care noi pariem pe proximitate \u015fi pe formatul Supeco\u201c, spunea anul trecut Jean Richard de Latour, executivul francez care conduce de un an opera\u0163iunile locale ale Carrefour \u00een Rom\u00e2nia.<\/p>\n<p>\nConform celor mai recente date ZF, \u00een magazinele Supeco exist\u0103 peste 250 de produse cu pre\u0163uri mai mici de 1 leu. Pre\u0163urile sunt \u0163inute jos pentru c\u0103 \u015fi costurile opera\u0163ionale sunt la minimum. Magazinele arat\u0103 ca ni\u015fte depozite \u00een miniatur\u0103, nu exist\u0103 muzic\u0103 \u00een magazin \u015fi nici nu se pariaz\u0103 pe investi\u0163ii \u00een marketing. Mai mult, pe jos e beton, nu marmur\u0103 sau alt tip de pardoseal\u0103, dup\u0103 cum spuneau anterior oficialii de la Carrefour.<\/p>\n<p>\nBrandul a fost adus pe pia\u0163a local\u0103 \u00een 2014 \u00een toamn\u0103, c\u00e2nd a fost deschis\u0103 prima unitate \u00een R\u00e2mnicu V\u00e2lcea. \u00cen primii patru ani de prezen\u0163\u0103 pe pia\u0163a compania a fost prudent\u0103 atunci c\u00e2nd a venit vorba de deschideri. Cristina Ro\u015fca<\/p>\n<p>\nOficialii Carrefour Rom\u00e2nia nu au dezv\u0103luit ini\u0163ial multe detalii legate de acest brand, afirm\u00e2nd c\u0103 este operat de o companie distinct\u0103 \u015fi are un management diferit de cel al celorlalte companii ale grupului francez \u2013 Carrefour Rom\u00e2nia (administreaz\u0103 hipermarketurile, online-ul \u015fi magazinele de proximitate) \u015fi Artima (supermarketurile Market) \u015fi Columbus Investment (supermarketurile ce au apar\u0163inut re\u0163elei Billa). Acum \u00eens\u0103 comunicarea se face la comun.<\/p>\n<p>\nFrancezii au \u00een Rom\u00e2nia peste 360 de magazine sub mai multe formate. An de an Carrefour deschide c\u00e2teva zeci de magazine, \u00een special pe suprafa\u0163\u0103 mic\u0103, \u00eens\u0103 exist\u0103 de regul\u0103 \u015fi 1-2 inaugur\u0103ri de hipermarketuri. Businessul cumulat sare de 2 mld. euro.<\/p>\n<p>\nMagazinele Supeco sunt operate de Supeco Investment cu afaceri de 264 mil. lei (57 mil. euro) \u00een 2018, \u00een urcare cu 80% fa\u0163\u0103 de anul anterior. De altfel, afacerile aproape s-au dublat constant de la intrarea pe pia\u0163\u0103.<\/p>\n<p>\nO parte din magazinele Supeco sunt amplasate \u00een locul supermarketurilor Interex \u015fi Billa, branduri care au ie\u015fit de pe pia\u0163\u0103. Magazinele Supeco, format ce a fost lansat ini\u0163ial \u00een Spania, au o suprafa\u0163\u0103 ce variaz\u0103 \u00eentre 1.500 \u015fi 2.000 mp \u015fi v\u00e2nd \u00een special produse de b\u0103c\u0103nie, lichide, produse pentru \u00eentre\u0163inerea casei, produse pentru igiena personal\u0103, produse proaspete cu autoservire, fructe \u015fi legume \u015fi carne proasp\u0103t\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul francez Carrefour continu\u0103 s\u0103 dezvolte re\u0163eaua Supeco, activ\u0103 pe segmentul de discount, segment considerat c\u00e2\u015ftig\u0103tor \u00een aceast\u0103 perioad\u0103 de criz\u0103, dar \u015fi dup\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[419,10629,7543],"class_list":["post-182216","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-carrefour","tag-discount","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182216"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182216\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}