{"id":182182,"date":"2020-04-19T12:29:05","date_gmt":"2020-04-19T12:29:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182182"},"modified":"2020-04-19T12:29:05","modified_gmt":"2020-04-19T12:29:05","slug":"cum-a-reusit-pepsi-sa-detina-a-sasea-cea-mai-flota-militara-a-lumii-distrugatoare-submarine-fregate-si-crucisetoare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182182","title":{"rendered":"Cum a reu\u015fit Pepsi s\u0103 de\u0163in\u0103 a \u015fasea cea mai flot\u0103 militar\u0103 a lumii: distrug\u0103toare, submarine, fregate \u015fi cruci\u015fetoare"},"content":{"rendered":"<p>\n\u00cen 1959, pre\u015fedintele american Dwight Eisenhower dorea s\u0103 le arate cet\u0103\u0163enilor Uniunii Sovietice beneficiile capitalismului \u015fi, pentru a-i prezenta beneficiile, guvernul Statelor Unite a aranjat \u00een Moscova o \u201edemonstra\u0163ie american\u0103\u201d, trimi\u0163\u00e2ndu-l pe vicepre\u015fedintele de atunci \u2013 Richard Nixon \u2013 la deschidere. \u00cens\u0103 lucrurile au luat o \u00eentors\u0103tur\u0103 nea\u015fteptat\u0103, scrie Business Insider.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/19082739\/2\/hepta-4968257.jpg?height=306&#038;width=400\" style=\"width: 400px; height: 306px;\" \/><\/p>\n<p>\nNixon \u015fi liderul sovietic Hru\u015fciov au intrat \u00eentr-o polemic\u0103 de tipul capitalism vs. comunism. Conversa\u0163ia s-a aprins at\u00e2t de tare \u00eenc\u00e2t vicepre\u015fedintele Pepsi de la acea vreme i-a oferit liderului sovietic un pahar din faimoasa b\u0103utur\u0103, \u00eentr-o \u00eencercare de a calma spiritele.<\/p>\n<p>\nAni mai t\u00e2rziu, cet\u0103\u0163enii sovietici au dorit ca Uniunea s\u0103 \u00eencheie un parteneriat permanent cu Pepsi. \u00cens\u0103 problemele au continuat s\u0103 apar\u0103, de vreme cu nu puteau pl\u0103ti pentru b\u0103utur\u0103 cu ruble sovietice.<\/p>\n<p>\nA\u015fa c\u0103 \u0163ara a decis s\u0103 cumpere Pepsi folosind o moned\u0103 universal\u0103: votca.<\/p>\n<p>\nLa sf\u00e2r\u015fitul anilor 1980, parteneriatul ini\u0163ial al Uniunii Sovietice cu Pepsi era pe punctul de a expira, iar, de aceast\u0103 dat\u0103, votca mai putea s\u0103 acopere costurile.<\/p>\n<p>\nA\u015fa c\u0103 ru\u015fii au f\u0103cut ceea ce ar fi f\u0103cut orice \u0163ar\u0103 \u00een vremuri disperate: au cump\u0103rat cantit\u0103\u0163i impresionante de Pepsi cu o flot\u0103 \u00eentreag\u0103 de nave \u015fi submarine. Noul acord includea 17 submarine, un cruci\u015f\u0103tor, o fregat\u0103 \u015fi un distrug\u0103tor.<\/p>\n<p>\nCostul total al flotei s-a ridicat la 3 miliarde de dolari, \u00eentreaga sum\u0103 fiind pl\u0103tit\u0103 \u00een sticle de Pepsi.<\/p>\n<p>\nAstfel, schimbul a f\u0103cut din Pepsi a \u015fasea cea mai mare putere militar\u0103 a lumii, \u00eens\u0103 doar pentru o perioad\u0103 scurt\u0103 de timp, \u00eenainte s\u0103 v\u00e2nd\u0103 flota unei companii suedeze \u00een schimbul unor materiale reciclate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 1959, pre\u015fedintele american Dwight Eisenhower dorea s\u0103 le arate cet\u0103\u0163enilor Uniunii Sovietice beneficiile capitalismului \u015fi, pentru a-i prezenta beneficiile, guvernul Statelor Unite a aranjat \u00een Moscova o \u201edemonstra\u0163ie american\u0103\u201d, trimi\u0163\u00e2ndu-l pe vicepre\u015fedintele de atunci \u2013 Richard Nixon \u2013 la deschidere. \u00cens\u0103 lucrurile au luat o \u00eentors\u0103tur\u0103 nea\u015fteptat\u0103, scrie Business Insider. Nixon \u015fi liderul sovietic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11752,10023,10969,4453,86],"class_list":["post-182182","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-capitalism","tag-comunism","tag-moscova","tag-pepsi","tag-reusita"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182182"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182182\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}