{"id":182048,"date":"2020-04-14T12:42:31","date_gmt":"2020-04-14T12:42:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=182048"},"modified":"2020-04-14T12:42:31","modified_gmt":"2020-04-14T12:42:31","slug":"strategie-de-criza-magazinul-online-de-ceasuri-watchshop-ro-intra-pe-o-noua-linie-de-business-si-vinde-produse-alimentare-bauturi-produse-de-curatenie-de-ingrijire-personala-si-cosmetice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=182048","title":{"rendered":"Strategie de criz\u0103: Magazinul online de ceasuri WatchShop.ro intr\u0103 pe o nou\u0103 linie de business \u015fi vinde produse alimentare, b\u0103uturi, produse de cur\u0103\u0163enie, de \u00eengrijire personal\u0103 \u015fi cosmetice"},"content":{"rendered":"<p>\nWatchShop.ro, \u00een parteneriat cu Team Courier, intr\u0103 pe o nou\u0103 linie de business \u015fi vinde produse alimentare, b\u0103uturi, produse de cur\u0103\u0163enie, de \u00eengrijire personal\u0103 \u015fi cosmetice. Noua categorie, SuperMarket, este lansat\u0103 ca r\u0103spuns la contextul actual, c\u00e2nd exist\u0103 o cerere ridicat\u0103 pentru achizi\u0163ii online, cu livrare la domiciliu, de produse de uz zilnic. WatchShop.ro, cel mai mare magazin online de ceasuri originale din Rom\u00e2nia, va continua s\u0103 v\u00e2nd\u0103 ceasuri \u015fi produse conexe, ca principal obiect de activitate.<\/p>\n<p>\nAstfel, WatchShop.ro introduce \u00een site sec\u0163iunea SuperMarket \u2013 Shop in time, ce listeaz\u0103 aproximativ 8.000 de produse, \u00eemp\u0103r\u0163ite \u00een cinci mari categorii: alimente, cafea \u015fi ceai, b\u0103uturi, cas\u0103 \u015fi cur\u0103\u0163enie, cosmetice \u015fi \u00eengrijire personal\u0103. Produsele comandate din sec\u0163iunea SuperMarket a WatchShop.ro vor fi livrate \u00een cel mult dou\u0103 zile lucr\u0103toare \u015fi, pentru \u00eenceput, doar \u00een Bucure\u015fti.<\/p>\n<p>\nDecizia de a intra pe o nou\u0103 linie de business a fost luat\u0103 \u00een urm\u0103 cu trei s\u0103pt\u0103m\u00e2ni, iar costurile de implementare au fost de aproximativ 10.000 de euro. Acestea au presupus, pe l\u00e2ng\u0103 partea tehnic\u0103 \u015fi documentarea produselor, \u015fi schimbarea sediului \u015fi showroom-ului WatchShop.ro \u00een Strada Morilor, l\u00e2ng\u0103 sediul Team Courier, pentru a asigura o livrare mai rapid\u0103. Team Courier va lucra \u00een dou\u0103 ture, va face dou\u0103 \u00eenc\u0103rc\u0103ri pe zi, astfel \u00eenc\u00e2t produsele comandate s\u0103 ajung\u0103 c\u00e2t mai repede la clien\u0163i. Capacitatea maxim\u0103 de comenzi procesate a WatchShop.ro \u00een zona de supermarket este, \u00een prezent, de aproximativ 600 de comenzi pe zi.<\/p>\n<p>\n\u201e\u00cen noul context, \u00eenregistr\u00e2nd o sc\u0103dere a volumului de v\u00e2nz\u0103ri de ceasuri \u015fi produse conexe, am decis s\u0103 test\u0103m noi direc\u0163ii de business. Al\u0103turi de colegii mei am decis lansarea categoriei de supermarket. Am g\u0103sit rapid furnizori \u015fi am avut nevoie de 2 s\u0103pt\u0103m\u00e2ni s\u0103 implement\u0103m partea tehnic\u0103 \u015fi de o s\u0103pt\u0103m\u00e2n\u0103 s\u0103 document\u0103m produsele\u201d, spune C\u0103t\u0103lin Florea, CEO WatchShop.ro, men\u0163ion\u00e2nd c\u0103 parteneriatul strategic cu Team Courier permite livrarea rapid\u0103 \u015fi cu prioritate a comenzilor. \u201eDac\u0103 vom avea trac\u0163iune \u015fi schimbarea aceasta va fi bine perceput\u0103, vom dezvolta o nou\u0103 linie de business de sine st\u0103t\u0103toare, cu o platform\u0103 online separat\u0103. Avem de partea noastr\u0103 knowhow-ul \u015fi logistica necesare pentru dezvoltarea unui astfel de business\u201d.<\/p>\n<p>\nStocul de produse disponibile va fi actualizat din or\u0103 \u00een or\u0103, iar clien\u0163ii vor avea acces la acelea\u015fi op\u0163iuni de plat\u0103 ca \u015fi p\u00e2n\u0103 acum: plata online prin card, ramburs, plata \u00een rate prin partenerii WatchShop.ro \u015fi plata online \u00een rate f\u0103r\u0103 dob\u00e2nd\u0103.<\/p>\n<p>\nC\u00e2t prive\u015fte v\u00e2nz\u0103rile de ceasuri, acestea vor continua \u00een acelea\u015fi condi\u0163ii ca \u015fi p\u00e2n\u0103 acum, WatchShop.ro continu\u00e2nd s\u0103 ofere produse \u015fi servicii de calitate la pre\u0163uri avantajoase. \u201e\u00cen aceast\u0103 perioad\u0103, \u00een preajma s\u0103rb\u0103torilor pascale, c\u00e2nd ceasurile sunt c\u0103utate pentru a fi oferite ca daruri celor dragi, clien\u0163ii WatchShop.ro beneficiaz\u0103 de reduceri de p\u00e2n\u0103 la 75%, cu livrare oriunde \u00een \u0163ar\u0103\u201d, spun reprezentan\u0163ii businessului.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WatchShop.ro, \u00een parteneriat cu Team Courier, intr\u0103 pe o nou\u0103 linie de business \u015fi vinde produse alimentare, b\u0103uturi, produse de cur\u0103\u0163enie, de \u00eengrijire personal\u0103 \u015fi cosmetice. Noua categorie, SuperMarket, este lansat\u0103 ca r\u0103spuns la contextul actual, c\u00e2nd exist\u0103 o cerere ridicat\u0103 pentru achizi\u0163ii online, cu livrare la domiciliu, de produse de uz zilnic. WatchShop.ro, cel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,7534,7541],"class_list":["post-182048","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-ceasuri","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182048"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/182048\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}