{"id":181920,"date":"2020-04-10T08:00:00","date_gmt":"2020-04-10T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=181920"},"modified":"2020-04-10T08:00:00","modified_gmt":"2020-04-10T08:00:00","slug":"evadari-in-vremuri-de-pandemie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=181920","title":{"rendered":"Evad\u0103ri \u00een vremuri de pandemie"},"content":{"rendered":"

\nIdeea care a stat la baza platformei a venit observ\u00e2nd pia\u0163a autohton\u0103 de design de bijuterie. Exist\u0103 o multitudine de arti\u015fti talenta\u0163i, exist\u0103 o \u015fcoal\u0103 rom\u00e2neasc\u0103 \u015fi diverse cursuri, exist\u0103 arti\u015fti care migreaz\u0103 spre bijuterie din domeniul arhitecturii \u015fi al artelor plastice, dar nu \u015fi un contact sus\u0163inut cu publicul amator\u201d, spune Irina \u015eerban, cea care a creat platforma Buline.ro.
\n\u015ei-a propus s\u0103 promoveze bijuterie contemporan\u0103 rom\u00e2neasc\u0103 de autor, dup\u0103 ce a observat c\u0103, \u00een Bucure\u015fti \u015fi \u00een alte c\u00e2teva \u2013 pu\u0163ine \u2013 ora\u015fe mari exist\u0103 t\u00e2rguri \u015fi expozi\u0163ii, predominant de weekend, \u00eens\u0103 acestea au un caracter temporar. Irina \u015eerban lucrase \u00eenainte \u00een domeniul publishingului online, ocup\u00e2ndu-se mai mult de segmentul feminin \u015fi de mod\u0103,
\nastfel c\u0103 a observat obiceiurile de consum ale femeilor \u015fi a remarcat un interes mai mare pentru produc\u0163ia unicat.
\n\u201eDac\u0103 acum c\u00e2\u0163iva ani, crea\u0163iile erau \u00een zona de handmade, de hobby, u\u015for rudimentar, diversitatea fiind una redus\u0103, acum avem crea\u0163ii din ce \u00een ce mai complexe, de la concept la execu\u0163ie. Preten\u0163iile consumatorilor au crescut \u015fi ele.\u201d Momentan, site-ul Buline.ro adun\u0103 peste 20 de designeri rom\u00e2ni cu stiluri \u015fi materiale diverse, de la cele pre\u0163ioase, la cele mai pu\u0163in conven\u0163ionale. Investi\u0163ia este \u00een desf\u0103\u015furare.
\n\u201eDup\u0103 primele luni de la fondare, semnalele pe care le-am primit din pia\u0163\u0103 au fost pozitive, iar datele financiare s-au dublat de la o lun\u0103 la alta. Produsele de pe Buline.ro, se \u00eempart \u00een dou\u0103 categorii principale: Polka dots \u015fi Velvet dots. Polka, dup\u0103 cum le spune \u015fi numele, sunt bijuteriile \u00abnext door\u00bb, relaxate, prietenoase, nu presupun un efort mare de integrare \u00een \u0163inute, sunt bijuterii de zi cu zi. Vecinele lor, Velvet, sunt \u00abthe bad girls\u00bb. Sunt piese statement, care fac declara\u0163ii belicoase de stil, care afirm\u0103 cu putere individualit\u0103\u0163i puternice\u201d, explic\u0103 Irina \u015eerban.
\nBusinessul Buline.ro este operat, potrivit datelor de pe site, prin compania IM Accelerator, \u00eenfiin\u0163at\u0103 \u00een 2019.
\n\u201ePentru anul 2020, ne-am p\u0103strat, de fapt, obiectivul ini\u0163ial: acela de a atrage c\u00e2t mai mul\u0163i designeri \u015fi produse. Cre\u015ftem frumos, organic, vrem s\u0103 scal\u0103m businessul c\u00e2t de mult putem. Designul rom\u00e2nesc are multe de ar\u0103tat, e un domeniu \u00een plin\u0103 dezvoltare \u015fi credem c\u0103 merit\u0103 urm\u0103rit\u201d, mai spune Irina \u015eerban.
\nPre\u0163urile produselor listate pe platforma Buline.ro variaz\u0103 \u00eentre
\n20 \u015fi 2.000 de lei, \u00een func\u0163ie de designer sau de materiale. Cump\u0103r\u0103torii? Evident, femei. Din mediul urban, cu v\u00e2rste \u00eentre 25 \u015fi 50 de ani, amatoare de design contemporan. \u015ei de alte forme de evadare.<\/p>\n

\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero.<\/p>\n

\nZF \u015fi Banca Transilvania au lansat proiectul Afaceri de la zero, o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF \u015fi pe platforma zf.ro\/afaceri-de-la-zero. \u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/p>\n

\n

\n\"\"<\/p>\n

\nClimb House \u2013 centru de escalad\u0103 (Balote\u015fti, l\u00e2ng\u0103 Bucure\u015fti)
\nFondatori: Andrei Bejan, Emil Roat\u0103 \u015fi Ioana Bejan Roat\u0103
\nInvesti\u0163ie ini\u0163ial\u0103: 80.000 de euro
\nPrezen\u0163\u0103: Balote\u015fti \u015fi, \u00een preg\u0103tire, Bra\u015fov<\/p>\n

\n

\n\"\"<\/p>\n

\nMr. Blade \u2013 barbershop (Bucure\u015fti)
\nFondatori: Tiberius Cre\u0163u \u015fi Mihai Grama
\nInvesti\u0163ie ini\u0163ial\u0103: 50.000 de euro (pentru dou\u0103 spa\u0163ii)
\nCifr\u0103 de afaceri \u00een 2019: 100.000 de euro
\nPrezen\u0163\u0103: Bucure\u015fti (pe strada Ion Brezoianu)<\/p>\n

\n

\n\"\"<\/p>\n

\nNympheum \u2013 produc\u0163ie de cosmetice (Bucure\u015fti)
\nFondatoare: Alina Gutium \u015fi Luiza Dinu
\nInvesti\u0163ie ini\u0163ial\u0103: 5.000 de euro
\nCifr\u0103 de afaceri estimat\u0103 pentru 2020: 100.000 de euro
\nPrezen\u0163\u0103: online<\/p>\n

\n

\n\"\"<\/p>\n

\nLuviane \u2013 atelier de parfumuri (Bucure\u015fti)
\nFondatoare: Iulia Neagoe
\nInvesti\u0163ie ini\u0163ial\u0103: 80.000 de euro
\nCifr\u0103 de afaceri \u00een 2019: 21.000 de euro
\nPrezen\u0163\u0103: online \u015fi un showroom \u00een Bucure\u015fti<\/p>\n

\n

\n\"\"<\/p>\n

\nAcademia Micilor Developeri \u2013 \u015fcoal\u0103 de IT (Bucure\u015fti)
\nFondatori: Costin Pietraru \u015fi Oana Manga
\nInvesti\u0163ie ini\u0163ial\u0103: 30.000 de euro
\nCifr\u0103 de afaceri estimat\u0103 pentru 2020: 200.000 de euro
\nPrezen\u0163\u0103: Bucure\u015fti, Buz\u0103u<\/p>\n","protected":false},"excerpt":{"rendered":"

Un magazin de bijuterii e o min\u0103 de aur pentru orice femeie. Bine, poate \u00eenc\u0103 o min\u0103 de aur, pe l\u00e2ng\u0103 un magazin de pantofi, unul de rochii, unul de cosmetice… Dar s\u0103 revenim. \u00cen vremuri de izolare precum cele pe care le tr\u0103im acum, mai valoros dec\u00e2t un magazin fizic de bijuterii este… A\u0163i ghicit! Unul online. A\u015fa c\u0103 platforma Buline.ro, unde sunt aduna\u0163i designeri rom\u00e2ni de bijuterii \u015fi accesorii, este fix ceea ce \u00eei trebuie unei femei captive \u00een \u201ework from home\u201d, care \u00eens\u0103 \u00ee\u015fi croie\u015fte, \u00een minte, toate \u0163inutele pe care le va purta c\u00e2nd va putea ie\u015fi f\u0103r\u0103 griji afar\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512],"tags":[6081,81,21417,286,24492,7313,306,235,5622,246,207,215,200,6915,5616,8301,16307,539,14847,9531,60,450,80,20285,173],"class_list":["post-181920","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","tag-accesorii","tag-afaceri","tag-artisti","tag-aur","tag-bijuterie","tag-bijuterii","tag-bucuresti","tag-business","tag-cosmetice","tag-crestere","tag-design","tag-designeri","tag-femei","tag-femeie","tag-investitie","tag-magazin","tag-mina","tag-online","tag-pandemie","tag-pantofi","tag-piata","tag-platforma","tag-refuz","tag-rochii","tag-romani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181920"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181920\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}