{"id":181676,"date":"2020-04-03T10:38:14","date_gmt":"2020-04-03T10:38:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=181676"},"modified":"2020-04-03T10:38:14","modified_gmt":"2020-04-03T10:38:14","slug":"comertul-postpandemie-a-apus-era-mallurilor-redevine-stradalul-rege-sau-iese-castigator-online-ul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=181676","title":{"rendered":"Comer\u0163ul postpandemie: a apus era mallurilor? Redevine stradalul rege? Sau iese c\u00e2\u015ftig\u0103tor online-ul?"},"content":{"rendered":"

\n\u2666 Criza actual\u0103, cu totul nou\u0103 pentru businessuri \u015fi consumatori deopotriv\u0103, a reu\u015fit s\u0103 fac\u0103 ceea ce \u00een alt context ar fi sunat doar ca o glum\u0103. Toate mallurile din Rom\u00e2nia, \u015fi nu numai, au fost \u00eenchise, pentru prima dat\u0103 \u00een ultimii 20 de ani \u2666 Este aceast\u0103 situa\u0163ie un compromis de moment sau poate marca schimbarea comportamentului de consum?<\/strong><\/p>\n

\n\u201eMall-urile vor fi \u00een continuare preferate (post pandemie – n. red.), nu neap\u0103rat deoarece oferta stradal\u0103 nu este foarte variat\u0103, ci pentru c\u0103, \u00een general, consumatorii doresc s\u0103 \u00ee\u015fi rezolve toate nevoile de shopping \u00een acela\u015fi loc. Cu siguran\u0163\u0103 multe dintre businessuri au de suferit \u00een aceast\u0103 perioad\u0103 \u015fi probabil vom vedea adapt\u0103ri ale acestora, precum \u015fi ie\u015firi de pe pia\u0163\u0103, \u00een cazul \u00een care perioad\u0103 st\u0103rii de urgen\u0163\u0103 se va prelugi\u201c, spune Dana Radoveneanu, senior consultant retail agency \u00een cadrul companiei de consultan\u0163\u0103 imobiliar\u0103 Cushman & Wakefield Echinox.<\/p>\n

\n\u00cen Rom\u00e2nia, marile centre comerciale \u015fi-au \u00eenchis u\u015file pe 23 martie, dup\u0103 ce autorit\u0103\u0163ile au impus, peste weekend, \u00eencetarea temporar\u0103 a activit\u0103\u0163ii mallurilor – unde de regul\u0103 se adun\u0103 un num\u0103r mare de persoane – ca m\u0103sur\u0103 de limitare a r\u0103sp\u00e2ndirii pandemiei de coronavirus. Au mai r\u0103mas deschise \u00een malluri doar farmaciile, hipermarketurile \u015fi birourile institu\u0163iilor publice, unde este cazul, \u00een vreme ce restaurantele s-au reprofilat pe livr\u0103ri la domiciliu, iar retailerii au pus lac\u0103tul pe u\u015f\u0103 ori s-au mutat \u00een online. Acela\u015fi model a fost adoptat chiar anterior \u015fi de alte \u0163\u0103ri.<\/p>\n

\n\u00cen Rom\u00e2nia au r\u0103mas \u00eens\u0103 deschise magazinele stradale, cel pu\u0163in acolo unde proprietarii au decis c\u0103 se justific\u0103 s\u0103 continue neperturbat\u0103 activitatea chiar dac\u0103 traficul pietonal a sc\u0103zut puternic ca urmare a restric\u0163iilor impuse de autorit\u0103\u0163i. Faptul c\u0103 rom\u00e2nii sunt for\u0163a\u0163i s\u0103 stea \u00een cas\u0103 – cu excep\u0163ia unor situa\u0163ii bine stabilite – a afectat astfel toate businessurile, pe unele mai mult, pe altele mai pu\u0163in.<\/p>\n

\n\u201eNu a apus era mallurilor \u00een Rom\u00e2nia pentru c\u0103, local, nu exist\u0103 o alternativ\u0103. Dac\u0103 eram \u00een alte \u0163\u0103ri precum Austria sau Italia, comer\u0163ul stradal ar fi putut s\u0103 ias\u0103 c\u00e2\u015ftig\u0103tor din aceast\u0103 sita\u0163ie, dar \u00een Rom\u00e2nia nu exist\u0103 infrastructura pentru acest tip de comer\u0163\u201c, crede C\u0103t\u0103lin Pozdarie, executivul care conduce opera\u0163iunile locale ale retailerului de echipamente sportive Hervis, ce are o re\u0163ea de aproape 40 de magazine, amplasate \u00een centre comerciale \u015fi parcuri de retail.<\/p>\n

\n\u00cen opinia sa, distan\u0163area social\u0103 actual\u0103 \u00ee\u015fi va pune amprenta asupra comportamentului de consum.<\/p>\n

\nMai exact, p\u00e2n\u0103 c\u00e2nd nu se va g\u0103si un tratament sau un vaccin care s\u0103 reduc\u0103 rata mortalit\u0103\u0163ii, oamenii nu vor avea \u00eencredere s\u0103 interac\u0163ioneze social, a\u015fa c\u0103 online-ul va c\u00e2\u015ftiga teren, cel pu\u0163in pe termen scurt. E posibil \u00eens\u0103 ca \u015fi pe termen lung s\u0103 reu\u015feasc\u0103 s\u0103 m\u0103n\u00e2nce cot\u0103 de pia\u0163\u0103 din offline. De aceea\u015fi p\u0103rere e \u015fi Dana Radoveneanu de la Cushman & Wakefield Echinox.<\/p>\n

\n\u201eComer\u0163ul online \u00eenregistreaz\u0103 un av\u00e2nt pe zona alimentar\u0103, unde v\u00e2nz\u0103rile au crescut \u015fi de 10 ori, cre\u015ftere ce are la baz\u0103 \u00een principal teama oamenilor de a interac\u0163iona \u00een magazinele fizice. \u00cen medie, v\u00e2nz\u0103rile pentru produsele non alimentare au crescut cu aproximativ 10% – e vorba de produse electronice mice, laptopuri, desktopuri, tablete, dar \u015fi de produse pentru \u00eengrijirea casei.\u201c<\/p>\n

\n\u00cens\u0103 \u00een sectoarele de fashion, auto sau orice produse neesen\u0163iale s-au \u00eenregistrat sc\u0103deri extrem de puternice, \u00een prezent comportamentul de consum fiind diferit din cauza incertitudinii. Astfel, se cump\u0103r\u0103 produse de strict\u0103 necesitate.<\/p>\n

\n\u201eVedem deja o schimbare a compor\u00adtamentului de consum \u00een aceast\u0103 perioad\u0103 prin faptul c\u0103 din ce \u00een ce mai mul\u0163i oameni prefer\u0103 achizi\u0163iile online, chiar \u015fi \u00een detrimentul cump\u0103r\u0103turilor de convenien\u0163\u0103 de la hiper\u00admarketuri (care sunt \u00eenc\u0103 accesibile publicului). Cu siguran\u0163\u0103 o parte dintre clien\u0163i vor continua s\u0103 apeleze la servicii de shopping online \u015fi dup\u0103 aceast\u0103 perioad\u0103, deoarece este mult mai confortabil\u201c, conchide ea.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eMall-urile vor fi \u00een continuare preferate (post pandemie – n. red.), nu neap\u0103rat deoarece oferta stradal\u0103 nu este foarte variat\u0103, ci pentru c\u0103, \u00een general, consumatorii doresc s\u0103 \u00ee\u015fi rezolve toate nevoile de shopping \u00een acela\u015fi loc. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,11942,46291,46290,9817,5238,14847,399,5260],"class_list":["post-181676","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-comert-online","tag-comert-stradal","tag-comertul-postpandemie","tag-consum","tag-consumatori","tag-pandemie","tag-retail","tag-shopping"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181676"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181676\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}