\nIntegratorul de servicii de marketing direct Mediapost Hit Mail \u00ee\u015fi ofer\u0103 sprijinul pentru toate magazinele care p\u00e2n\u0103 \u00een prezent vindeau exclusiv sau 90% offline, iar acum se v\u0103d nevoite s\u0103 \u00ee\u015fi reconfigureze \u00eentreg modelul de business, oferindu-le servicii logistice de e-commerce, de contact center \u015fi de comunicare one-to-one. \u00cen contextul actual, \u00een care cele mai multe magazine, \u00een afara celor alimentare \u015fi a farmaciilor, s-au \u00eenchis ori sunt pe cale s\u0103 o fac\u0103, este necesar\u0103 o schimbare de paradigm\u0103 \u015fi intrarea \u00een mediul online, pentru evitarea sc\u0103derii masive a veniturilor, a disponibiliz\u0103rilor \u015fi, \u00een cele din urm\u0103, a falimentelor.<\/p>\n
\nComer\u0163ul tradi\u0163ional din Rom\u00e2nia trebuie s\u0103 fac\u0103 rapid o reconfigurare online a modului \u00een care func\u0163ioneaz\u0103, iar pentru acest lucru are nevoie de resurse \u015fi know-how care includ: platforme logistice pentru comer\u0163ul electronic, sisteme integrate de rela\u0163ii cu consumatorii, prin telefon, chat, mesagerie \u015fi e-mail, precum \u015fi marketing one-on-one. De asemenea, magazinele vor avea nevoie \u015fi de solu\u0163ii de transport si livrare (flote de ma\u015fini, curieri, transportatori) \u015fi de spa\u0163ii de depozitare.<\/p>\n
\n\u201e\u00cen acest moment, punem bazele unui nou canal de v\u00e2nzare pentru un segment de clien\u0163i care p\u00e2n\u0103 acum vindea exclusiv sau aproape exclusiv offline \u015fi le oferim sprijin pentru configurarea \u00eentregului ecosistem online, astfel \u00eenc\u00e2t s\u0103 fac\u0103 v\u00e2nz\u0103ri \u015fi s\u0103 aib\u0103 venituri \u00een maximum dou\u0103 s\u0103pt\u0103m\u00e2ni. Consider c\u0103 rapiditatea cu care \u00eencepi s\u0103 operezi integral online este vital\u0103 \u00een aceast\u0103 perioad\u0103, astfel c\u0103 ne sprijinim clien\u0163ii at\u00e2t prin solu\u0163ii logistice integrate de e-commerce, de comunicare one-to-one integrat\u0103 cu consumatorii (call-center, message center, email), c\u00e2t \u015fi cu flota noastr\u0103 de autovehicule\u201d, a explicat Marian \u015eeitan, director general al grupului Mediapost Hit Mail.<\/p>\n
\nCompania pune la dispozi\u0163ia clien\u0163ilor s\u0103i o solu\u0163ie logistic\u0103 integrat\u0103 pentru comer\u0163ul electronic, Fulfill.ro, care \u00eencorporeaz\u0103 serviciile de preluare, depozitare, realizare de colete \u015fi administrare a retururilor, cu timpi de execu\u0163ie \u015fi costuri optimizate. Fulfill.ro, aplica\u0163ie lansat\u0103 \u00een 2013 \u015fi \u00eembun\u0103t\u0103\u0163it\u0103 \u00een mod constant de atunci, reu\u015fe\u015fte s\u0103 armonizeze perfect serviciile efectuate online, pe website, cu cele de curierat.<\/p>\n
\n\u00centregul proces logistic se desf\u0103\u015foar\u0103 \u00een depozitul Mediapost situat \u00een Dragomire\u015fti-Vale, pe centura de Nord-Vest a Bucure\u015ftiului, care ocup\u0103 o suprafa\u0163\u0103 de 10.000 mp. Acesta este dotat la standarde interna\u0163ionale \u015fi a fost inaugurat \u00een iulie 2019. \u00cen plus fa\u0163\u0103 de solu\u0163iile logistice, Mediapost Hit Mail are un centru de contact (call-center) cu 40 de profesioni\u015fti care se ocup\u0103 de rela\u0163ia site-urilor de comer\u0163 electronic cu consumatorii, prin linii de informare telefonic\u0103, whatsapp \u015fi mesagerie online, precum \u015fi sisteme de comunicare multi-canal (SMS, email, notific\u0103ri).<\/p>\n
\n\u201e\u00cen 2019, valoarea cump\u0103r\u0103turilor online \u00een Rom\u00e2nia s-a situat \u00een jurul a 5 miliarde de euro, iar anul acesta estim\u0103m o adev\u0103rat\u0103 explozie pe acest segment, generat\u0103 de criza COVID-19, care va duce probabil la o dublare a comer\u0163ului online, v\u00e2nz\u0103rile put\u00e2nd ajunge astfel, din estim\u0103rile noastre, la 10 miliarde de euro \u00een 2020. \u00cen acest context, este evident c\u0103 toate magazinele \u015fi afacerile care nu au canale de v\u00e2nzare online bine implementate risc\u0103 s\u0103 aib\u0103 pierderi din care \u00ee\u015fi vor reveni foarte greu sau deloc. De aceea, solu\u0163ia subcontract\u0103rii serviciilor logistice de e-commerce \u015fi de comunicare cu consumatorii de e-commerce c\u0103tre un integrator specializat, a\u015fa cum cum suntem noi, poate fi unica solu\u0163ie de supravie\u0163uire\u201d, a mai punctat Marian \u015eeitan.<\/p>\n","protected":false},"excerpt":{"rendered":"
Integratorul de servicii de marketing direct Mediapost Hit Mail \u00ee\u015fi ofer\u0103 sprijinul pentru toate magazinele care p\u00e2n\u0103 \u00een prezent vindeau exclusiv sau 90% offline, iar acum se v\u0103d nevoite s\u0103 \u00ee\u015fi reconfigureze \u00eentreg modelul de business, oferindu-le servicii logistice de e-commerce, de contact center \u015fi de comunicare one-to-one. \u00cen contextul actual, \u00een care cele mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[240,539,15],"class_list":["post-181432","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-comert","tag-online","tag-servicii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181432"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181432\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}