\nCrizele economice, \u00een general, sunt foarte d\u0103un\u0103toare s\u0103n\u0103t\u0103\u0163ii mintale. Cea din prezent, totu\u015fi, merge mult mai departe, afect\u00e2nd at\u00e2t latura social\u0103 c\u00e2t \u015fi economic\u0103 a societ\u0103\u0163ii. Modul \u00een care ne comport\u0103m ca \u015fi consumatori va fi schimbat fundamental \u015fi dup\u0103 ce pandemia va deveni doar o pagin\u0103 neagr\u0103 din istorie.<\/p>\n
\n\u201eEste asem\u0103n\u0103toare cu PTSD\u201d (tulburarea de stress post-traumatic), a spus Ilene Green, un psiholog din Manhattan, citat de Bloomberg. \u201eToate acestea vor r\u0103m\u00e2ne \u00een subcon\u015ftientul oamenilor pe termen nedefinit. Nu a\u015f numi-o boal\u0103 psihic\u0103, dar acest tip de lucruri se \u00eencadreaz\u0103 \u00een latura care \u0163ine de psihic.”<\/p>\n
\nCel mai bun exemplu recent, potrivit lui Green, ar putea fi atacurile teroriste din 11 septembrie. Ea, de pild\u0103, nu a mai mers niciodat\u0103 \u00een Grand Central Station f\u0103r\u0103 s\u0103 cerceteze \u00eenainte posibilitatea unui pericol \u015fi s\u0103 calculeze rutele cele mai bune de a sc\u0103pa. \u201eAcestea vor fi luni pline \u00een care fiecare tranzac\u0163ie, fiecare mas\u0103 la restaurant, fiecare vacan\u0163\u0103 va fi efectuat\u0103 printr-o analiz\u0103 cost-beneficiu, suprapus\u0103 \u015fi ponderat\u0103 de \u015ftirile momentului, \u015fi anume rata mortalit\u0103\u0163ii \u015fi a infec\u0163iilor.\u201d<\/p>\n
\nUn bun exemplu pentru modul \u00een care suntem afecta\u0163i este \u015fi impactul pe care r\u0103sp\u00e2ndirea pandemiei l-a avut asupra economiei colaborative. Platformele de car-sharing sunt mai flexibile, iar autoturismele, mai curate ca oric\u00e2nd. Reprezentan\u0163ii companiei americane Zipcar, un business din domeniu, spun c\u0103 au schimbat procesul de cur\u0103\u0163are al ma\u015finilor, opt\u00e2nd pentru solu\u0163ii dezinfectante mai puternice, \u015fi c\u0103 suspend\u0103 taxele de anulare. De asemenea, \u00eei \u00eencurajeaz\u0103 pe membrii cu simptome de Covid-19 s\u0103 contacteze compania, pentru a izola \u015fi steriliza vehiculele pe care le-au folosit ace\u015ftia. \u00cen ciuda acestor m\u0103suri, cererea de ma\u015fini \u00een regim de car-sharing a sc\u0103zut dramatic. \u015ei exemplul se aplic\u0103 \u015fi altor businessuri din economia colaborativ\u0103 \u2013 de pild\u0103, companiile care \u00eenchiriaz\u0103 \u0163inute, a scutere, biciclete, sau afacerile de tip Airbnb.<\/p>\n
\nRapiditatea cu care companiile \u00ee\u015fi vor reveni dup\u0103 Covid-19 \u0163ine de c\u00e2t de atente sunt \u015fi c\u00e2t de mult iau \u00een considerare stresul post-traumatic al clien\u0163ilor afecta\u0163i de pandemie. Dac\u0103 e\u015fti la c\u00e2rma unui mare lan\u0163 de retail, de exemplu, ai putea introduce o metod\u0103 de ridicare a comenzilor f\u0103r\u0103 s\u0103 fie necesar contactul dintre oameni. Dac\u0103 e\u015fti dealer auto, ai putea opta pentru ca \u00eentreaga tranzac\u0163ie s\u0103 se desf\u0103\u015foare online. Companiile aeriene, teatrele, croazierele ar fi necesar s\u0103 asigure dezinfectante. Poate nu vom c\u0103l\u0103tori prea mult \u00een urm\u0103toarele 18 luni, dar c\u00e2nd o vom face, scaunele dezinfectate, f\u0103r\u0103 microbi, vor putea fi socotite servicii premium, adaug\u0103 cei de la Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"
Crizele economice, \u00een general, sunt foarte d\u0103un\u0103toare s\u0103n\u0103t\u0103\u0163ii mintale. Cea din prezent, totu\u015fi, merge mult mai departe, afect\u00e2nd at\u00e2t latura social\u0103 c\u00e2t \u015fi economic\u0103 a societ\u0103\u0163ii. Modul \u00een care ne comport\u0103m ca \u015fi consumatori va fi schimbat fundamental \u015fi dup\u0103 ce pandemia va deveni doar o pagin\u0103 neagr\u0103 din istorie. \u201eEste asem\u0103n\u0103toare cu PTSD\u201d (tulburarea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[188,14847,80],"class_list":["post-181268","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-economie","tag-pandemie","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181268"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181268\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}