{"id":181101,"date":"2020-03-19T09:52:59","date_gmt":"2020-03-19T09:52:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=181101"},"modified":"2020-03-19T09:52:59","modified_gmt":"2020-03-19T09:52:59","slug":"care-sunt-cele-mai-puternice-zece-branduri-romanesti-dacia-emag-si-dedeman-pe-podium","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=181101","title":{"rendered":"Care sunt cele mai puternice zece branduri rom\u00e2ne\u015fti? Dacia, eMAG \u015fi Dedeman pe podium"},"content":{"rendered":"<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">Cele mai valoroase zece branduri rom\u00e2ne\u015fti sunt evaluate la 4,2 mld. euro, toate numele din clasament post\u00e2nd cre\u015fteri de valoare ce variaz\u0103 \u00eentre 4,3% (Dacia) \u015fi peste 50% (Banca Transilvania \u015fi BCR), arat\u0103 cel mai recent raport al Brand Finance, firm\u0103 global\u0103 independent\u0103 de evaluare \u015fi strategie de brand.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">Prin compara\u0163ie, valoarea combinat\u0103 a celor mai valoroase 50 de branduri rom\u00e2ne\u015fti a crescut cu 16% fa\u0163\u0103 de clasamentul de anul trecut, p\u00e2n\u0103 la 5,8 miliarde euro, arat\u0103 aceea\u015fi surs\u0103. Datele sugereaz\u0103 astfel c\u0103 primele zece m\u0103rci c\u00e2nt\u0103resc greu.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">\u00cen top zece se g\u0103sesc m\u0103rci din domenii variate, topul fiind dominat la v\u00e2rf de Dacia, singurul nume cu o valoare de peste 1 mld. euro (1,377 mld. euro), eMAG \u015fi Dedeman. Vin pe pozi\u0163iile urm\u0103toare Petrom, Banca Transilvania, DIGI, BRD, BCR, Bitdefender \u015fi Electrica.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">\u201cO singur\u0103 schimbare \u00een top 10 \u00een acest an \u2013 Rompetrol coboar\u0103 pe locul 11, \u00een timp ce BCR reintr\u0103 pe locul 8 pe fondul unei cre\u015fteri a veniturilor. Brandul auto Dacia \u00ee\u015fi men\u0163ine pozi\u0163ia de lider pentru al patrulea an la r\u00e2nd in clasamentul Brand Finance 50, cu o valoare de 1.377 milioane euro, \u00een cre\u015ftere cu 1% fa\u0163\u0103 de anul trecut\u201d, spun oficialii Brand Finance. Dacia este \u015fi unul dintre pu\u0163inele branduri rom\u00e2ne\u015fti prezente \u00een clasamentele globale \u2014 fiind clasat\u0103 pe locul 58 \u00een clasamentul Brand Finance Auto 100 2020. Dedeman&nbsp;r\u0103m\u00e2ne cel mai valoros brand de\u0163inut 100% de ac\u0163ionari rom\u00e2ni.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">\u00cen ceea ce prive\u015fte brandurile rom\u00e2ne\u015fti din top 50, acestea au crescut de patru ori mai rapid dec\u00e2t economia na\u0163ional\u0103, cu 16% p\u00e2n\u0103 la 5,8 mld. euro. Aproape 70% dintre acestea au fost create \u015fi dezvoltate de sectorul privat \u00een ultimii 30 de ani. \u00cen ceea ce prive\u015fte topul, sunt doar trei noi intr\u0103ri \u00een clasament, nume ce \u00eenlocuiesc branduri cu cre\u015ftere mai lent\u0103.<\/span><\/p>\n<p>\n<span color:=\"\" font-family:=\"\" font-size:=\"\" sans=\"\" source=\"\" white-space:=\"\">&#8220;Publicat \u00eentr-un moment de incertitudine global\u0103, clasamentul Rom\u00e2nia 50 pe 2020 este un tablou al celor mai valoroase \u015fi mai puternice branduri rom\u00e2ne\u015fti, dar nu confer\u0103 vreo garan\u0163ie special\u0103; este de a\u015fteptat \u00eens\u0103 c\u0103 cele mai multe dintre aceste branduri vor traversa orice criz\u0103 cu mai mult succes dec\u00e2t companiile care nu cultiv\u0103 for\u0163a intangibila a unei afaceri\u201d, spune Mihai Bogdan, managing director, Brand Finance Romania.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cele mai valoroase zece branduri rom\u00e2ne\u015fti sunt evaluate la 4,2 mld. euro, toate numele din clasament post\u00e2nd cre\u015fteri de valoare ce variaz\u0103 \u00eentre 4,3% (Dacia) \u015fi peste 50% (Banca Transilvania \u015fi BCR), arat\u0103 cel mai recent raport al Brand Finance, firm\u0103 global\u0103 independent\u0103 de evaluare \u015fi strategie de brand.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,7386,4872,9068,59,25659],"class_list":["post-181101","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-branduri","tag-dacia","tag-dedeman","tag-emag","tag-podium"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181101"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181101\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}