{"id":181071,"date":"2020-03-18T12:40:57","date_gmt":"2020-03-18T12:40:57","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=181071"},"modified":"2020-03-18T12:40:57","modified_gmt":"2020-03-18T12:40:57","slug":"flanco-vanzarile-de-notebook-uri-console-si-televizoare-sunt-pe-plus-in-orasele-mari-traficul-scade-puternic-in-celelalte-nu-e-acelasi-impact","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=181071","title":{"rendered":"Flanco: V\u00e2nz\u0103rile de notebook-uri, console \u015fi televizoare sunt pe plus. \u00cen ora\u015fele mari traficul scade puternic, \u00een celelalte nu e acela\u015fi impact"},"content":{"rendered":"<p>\nRetailerul de electroIT Flanco, cu afaceri anuale de 1,2 mld. lei \u015fi peste 150 de magazine, spune c\u0103 v\u00e2nz\u0103rile de notebook-uri au crescut cu circa 30% dat fiind c\u0103 tot mai multe companii cump\u0103r\u0103 laptopuri pentru a-\u015fi echipa angaja\u0163ii astfel \u00eenc\u00e2t ace\u015ftia s\u0103 poat\u0103 lucra de acas\u0103. P\u00e2n\u0103 acum, pia\u0163a era pe zero, spune Drago\u015f S\u00eerbu, directorul general al companiei.<\/p>\n<p>\n\u201cAlte categorii care au crescut sunt consolele video care au un plus de 40-50%, sunt cump\u0103rate pentru copiii care stau acas\u0103 \u00een aceast\u0103 perioad\u0103. De asemenea, v\u00e2nz\u0103rile de televizoare sunt pe plus 15-20% dup\u0103 ce \u00een lunile anterioare pia\u0163a nu posta cre\u015fteri. \u00cen perioda aceasta, oamenii se re\u00eentorc c\u0103tre televiziuni, cre\u015fte audien\u0163a\u201d, spune executivul.<\/p>\n<p>\nLa polul opus, au sc\u0103zut v\u00e2nz\u0103rile de electrocasnice mari \u015fi acela\u015fi este \u015fi cazul telefoanelor mobile, mai ales al smartphone-urilor. \u00cen cazul electrocasnicelor mici, evolu\u0163iile sunt diferite.<\/p>\n<p>\n\u201cCre\u015fte dup\u0103 doi ani pia\u0163a ma\u015finilor de f\u0103cut p\u00e2ine, dar scad v\u00e2nz\u0103rile de produse de \u00eengrijire personal\u0103.\u201d<\/p>\n<p>\nDrago\u015f S\u00eerbu spune c\u0103 \u00een magazine se vede o sc\u0103dere puternic\u0103 a traficului \u00een ora\u015fele mari, \u00een frunte cu Bucure\u015ftiul, Bra\u015fovul, Constan\u0163a \u015fi Timi\u015foara, pe c\u00e2nd \u00een urbele mici \u015fi medii impactul nu este acela\u015fi.<\/p>\n<p>\n\u201c\u00cen ora\u015fe precum Sebe\u015f, T\u00e2rgu Mure\u015f sau T\u00e2rgu Secuiesc nu este veselie \u00een achizi\u0163ii, \u0163ns\u0103 exist\u0103 totu\u015fi cre\u015fteri normale de v\u00e2nz\u0103ri pentru aceast\u0103 perioad\u0103. \u0162in\u00e2nd cont de situa\u0163ia actual\u0103, rezultatele noastre sunt bune.\u201d<\/p>\n<p>\nTraficul sc\u0103zuse per tot \u00een cadrul Flanco s\u0103pt\u0103m\u00e2na trecut\u0103 cu 15-20%, \u00eens\u0103 ieri declinul a ajuns la 30%. V\u00e2nz\u0103rile au sc\u0103zut \u00een aceast\u0103 perioad\u0103 mai pu\u0163in dec\u00e2t traficul semn c\u0103 au venit doar cei care voiau s\u0103 cumpere ceva.<\/p>\n<p>\n\u201c\u00cen ultima perioad\u0103 vedem \u00eens\u0103 c\u0103 se armonizeaz\u0103 sc\u0103derea v\u00e2nz\u0103rilor cu cea a traficului, deci declinul este similar. \u00cen paralel, online-ul cre\u015fte, \u00eens\u0103 dat fiind c\u0103 el reprezint\u0103 doar 18% din business, avansul nu este suficient s\u0103 acopere sc\u0103derea din offline.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul de electroIT Flanco, cu afaceri anuale de 1,2 mld. lei \u015fi peste 150 de magazine, spune c\u0103 v\u00e2nz\u0103rile de notebook-uri au crescut cu circa 30% dat fiind c\u0103 tot mai multe companii cump\u0103r\u0103 laptopuri pentru a-\u015fi echipa angaja\u0163ii astfel \u00eenc\u00e2t ace\u015ftia s\u0103 poat\u0103 lucra de acas\u0103. P\u00e2n\u0103 acum, pia\u0163a era pe zero, spune Drago\u015f S\u00eerbu, directorul general al companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8560,80,8327,7212],"class_list":["post-181071","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-flanco","tag-refuz","tag-scadere","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181071"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/181071\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}